Miriam Ellis recently wrote a blog post about this on Moz, which I would definitely recommend checking out:

https://moz.com/blog/local-seo-client-discovery-questionnaire

Within it, she provides quite an awesome template or "Client Discovery Questionnaire" of questions that she recommends sending to new clients to get a better understanding of the client's history including other consultants that they have worked or are working with. This is available to download as a Google Doc too! It's a great resource.

Maybe something to do with this:

http://searchengineland.com/google-search-console-search-analytics-data-delayed-but-google-is-working-on-a-fix-236374

Google are apparently working to fix the bug in Search Console with Search Analytics data, which would affect Google Analytics.

"An Update on the Search Analytics report in Google Search console

Data have been missing in Search Analytics since November 12th.

The team is aware of it and currently working on a fix.

It should be back to normal by the end of the week."

According to https://moz.com/researchtools/ose/ it has already been updated on 15th October, with next update due 15th November.

EDIT: Though the OSE homepage and Mozscape Updates log (https://moz.com/products/api/updates) says that it has been updated, I'm finding now too that all my campaigns' DAs are unchanged and still displaying same +/- stats as before. Testing different URLs on OSE too, doesn't seem as if any DA or PA has changed since August update.

Would be great for a Mozzer to let us know what's actually going on here...

When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each?

Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail?

Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing...

Notes:

• Product pages already have reviews, helps with adding more unique user-generated content to each page.
• There's dynamic content e.g. "You may be interested in...", "Related products", etc.

Ah, this makes so much more sense now! I hadn't read this announcement and have been wondering why Firefox Mozbar was acting all screwy the past few weeks. Finally decided to just try re-installing it this morning, but after I uninstalled I couldn't find it in Firefox's Extensions library!

Looking forward to being able to use it in Firefox again. Unfortunate though that it'll be the current Chrome flavour one. Always seemed to work a lot faster in Firefox than in Chrome, so I tried to push all my Mozbar usage to my "Firefox monitor" rather than my Chrome one when working.

In terms of a Google penalty, you have nothing to worry about.

However if you are providing false information about the competitor or writing negatively about them, I'd be more concerned about their response rather than Google's. If not, no worries!

@Moz has tweeted back on the matter saying "The update is live, but it has not rolled out across all campaigns yet. That process takes hours."

I have a client who owns a cosmetic dermatology clinic. Recently he's been trying to work more on his Facebook page, and has been attempting to boost his posts but they keep getting declined for this, that and the other. "No before and after photos", "Ad is sensitive in nature", etc.

Nothing shady, he's a registered doctor and a member of the Royal College of Physicians in London and the Royal College of General Practitioners. Main treatments offered are things like Botox (which I know he can't legally advertise due to strict advertising standards in the UK), dermal fillers, lip fillers, non-surgical lifts. Just general non-surgical prescription-level cosmetic treatments.

I don't have much experience in Facebook advertising, but this line of work seems particularly challenging to advertise on Facebook. Does anyone who has experience in advertising this type of business on Facebook have any general advice on what sorts of posts/ads have worked with them before?

My Keyword Explorer is showing 15,000 keyword queries available. If this is correct, then this is awesome. I especially love the SERP analysis. Great job, guys!

I'd recommend checking this out for LD-JSON Schema examples for location pages for local businesses:

https://developers.google.com/webmasters/business-location-pages/schema.org-examples

https://developers.google.com/webmasters/business-location-pages/

Check out branchOf schema and how Google recommends structuring your location pages for different store locations and departments.

Hope that helps!

From a user standpoint, you should definitely roll back the old dates. Otherwise, it's going to raise suspicion as to why they've all been published on the same date and for current event articles, having the wrong date is not helpful at all for those who are looking at the relevant time frame.

If the content was updated, on the other hand, then it's worth updating the publish date on the article to the date it was updated. And the article will probably be all the better for it, in terms of SEO!

However, as it is, I don't think it's going to have any noticeable effect on the SEO to have the dates as they were or as they are now. But think of the users.

Pinterest links weren't always nofollow, and the links that were created at that time remain to be followed even now. Doesn't really answer your question, but thought it would be worth sharing since description links only went nofollow about 4 years ago.

Unfortunately, editing the followed links results in the link no longer being followed. Tried that. If the image gets repinned, the repin won't be followed either.

I'd avoid adding the location in the URL if you only work with those services for a single location. It looks messy to the user, and can look spammy to Google. And it would save you from having to change the URL and set up redirects, if you need to remove the location keywords from the URL at a later date in order to please the Big G. Optimising for location within the content, title and meta can be easily tweaked with time. Tweaking URLs can be a lot messier.