Greetings Mozzers.
I would really appreciate some input / advice / a sanity check on our existing SEO strategy.
A year into implementing the strategy (outlined below) there appears to be no uplift in our existing traffic volume. I guess i'm wondering.
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- Is there something I'm perhaps additional should be doing / i'm doing something wrong?
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- Am I suffering from Penguin?
The strategy:
We produce a range of content, this is written 100% for our audience, How-to guides, infographics, industry news etc. - this has lead to getting a wide range of publications with high powered relevant domains, widely shared and read. As a result we now have a series of ongoing columns where we regularly produce articles that our widely read and shared.
We have a wide variety of homepage and deep links from quality sources.
We have our own blog producing a wide range of content relevant to our audience. Industry trends, news, changes that affect our readers, guides.
We optimise our pages using the Moz Page Grader for select keywords.
We've structured our site architecture appropriately for the most important pages.
Additional info:
We received a WMT penalty last year in march - unnatural links. We engaged an SEO agency who simply went rogue, automated link building with spun articles.
We fired the agency, asked them to remove the links they had "created" and set about a resubmission. Between March and May when we made our resubmission traffic dropped 40%. Now we did have he resubmission accepted after several reconsiderations but whilst we've seen a slight recovery we have plateaued for almost a year.
This penalty obviously straddles the time penguin arrived, so I wonder if perhaps we haven't seen a recovery as we are still affected by penguin. Despite all the great work we have done.
If anyone has any advice or insight, please do get in touch.