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I have a delima.  Basically the main business product I used to offer is not going to be offered anymore.  The types of sales events we conducted for auto dealerships are not able to be insured any longer forcing the change.  So I am pivoting to just offering direct mail and I plan on going into digital probably social, landing pages, content marketing and not sure what else. I was able to register http:www.roiautos.com and www.roidirectmail.com both variations of www.roiautosolutions.com withc was the original site.  Also that is the closest to the actual name of the business. My question is whether to build a site focusing on direct mail using the direct mail dot com, or just to redo the current site.  The current site doesn't have much rank if any because the old product was not something that was searched for.  As a mater of fact 99% of my business came from referrals and word or mouth so I just never really bothered. My thoughts are that ROI Direct Mail will work better for search and I am even going to use that as a DBA and TM.  But I am unsure of what to do for search.  One thing that has to happen is that all references to offering staffed sales events have to be removed from any site per my insurance company. Any advice?