Hi there,

You will not always be able to get a higher volume of searches while maintaining the same CTR or costs.

To get more traffic, you should look at using more broad or modified broad match terms, however you must keep an eye on your negative keywords in order to maintain relevance. What keyword types are you currently using?

You should also keep doing keyword research, basically adding in more new keywords as you find them as this should expand your reach. You should also look at fully utilising ad extensions to help draw in that extra traffic.

Ad groups should have their own unique keywords as otherwise they will compete against each other, this also helps you maintain the adverts relevancy.

Let me know if you need further explanation/more help!

Sam

That makes sense with regards to Google translating CPM bids, so you cant really gain a benefit of either method - If you pay CPM and get a great CTR, Google will just make it more expensive thereby making it equivalent to CPC.

I asked an Adwords advisor about this and they were clueless - pretty much said its the same either way, didn't see at first how that could be the case (or why they would offer two different methods if they simply tailor them so there is no advantage from either).

Thanks for your help, think I will stick to traditional CPC!

Campaigns will often naturally not perform great at the beginning. It is just a risk you have to take when creating them, so yes your %'s may drop to start with, but once you start optimising that campaign and its been running a while it should pick up and start converting as your other campaigns do providing you're doing everything right.

one day is absolutely nothing. CTR'S, conversion rates and all kinds of PPC metrics can fluctuate HUGELY between only a few days. You need to let a campaign run for weeks before you fully assess what's going on. Obviously you should look at the campaign regularly to see if any keywords are seriously under performing (ie. Lots of impressions, few clicks and therefore a shocking CTR) and pause/delete these where appropriate, but otherwise you need to give them time.

In order to avoid huge upsets to your other campaign metrics, start you new campaigns off with only Exact match keywords. Then as you see which keywords start to perform well, change those to Phrase match and keep moving up in this fashion as this allows you to identify which keywords will perform without destroying your accounts CTR and QS by immediately throwing out lots of broad match terms. This kind of methodology has always worked well for me

Hope this helps.