three actionable reports you should review daily are:
- Website Traffic Report:
Key Metrics: Unique visitors, page views, bounce rate, session duration.
Actionable Insights: Identify traffic trends, high-performing pages, and user engagement. Optimize content and user experience based on observed behavior.
- Sales Funnel Analysis:
Key Metrics: Conversion rates at each stage (e.g., lead to prospect, prospect to customer).
Actionable Insights: Detect bottlenecks in the sales process. Implement targeted strategies to improve conversion rates, such as refining messaging or enhancing follow-up procedures.
- Campaign Performance Report:
Key Metrics: Click-through rates (CTR), cost per click (CPC), return on ad spend (ROAS), and engagement metrics for each active campaign.
Actionable Insights: Assess the effectiveness of marketing campaigns. Allocate budget towards high-performing channels and tweak underperforming ones to maximize ROI.
These reports provide critical insights that enable data-driven decision-making to enhance marketing strategies and drive growth.
