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Is this a structure you have used with success for a current or past project?

My client is a nationwide company.  They provide building maintenance services in 7 different cities.  In each city they provide a different range of services.

They currently have a single service page for each service and no mention on that page of the cities they offer the service.

The service pages are getting no SERP visibility.

We are running Paid Search and recommending SEO.

I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines.

What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.