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I agree with Kari's comment. Using this tactic is becoming more and more rare for me, as I have moved towards using tabbed content (which there's also a good amount of debate about its SE-friendliness) and anchor links for having additional content in an easy to navigate, lighter/better designed way. A good example is at http://store.apple.com/us/buy-mac/macbook-pro.
I hope this helps!
Thanks for clarifying what you mean about 'the main purpose of the blog' - sounds like you get it. 
Here's an article I could find on the update back in 2011: https://www.seroundtable.com/subdomains-google-webmaster-tools-13960.html
Reading through it again, the update was more about links from subdomains to main domains being considered internal links rather than external. It's easy to assume that if Google is seeing the subdomain as part of the main domain, then links to the subdomain will help the entire domain - but from my experience, subdomains never perform as well as a directory/folder structure (on their own or in helping the domain as a whole). I would try my best to avoid using a subdomain.
Hi there! So lots of thoughts came to mind as I read your question, so here it goes:
I hope this helps!
From an SEO 'link building' perspective, links behind a login can not be crawled by Google & will not provide any type of traditional/old school link value (since bots cannot access that content).
However, as Andy shared, those links may still be very valuable if your business is contextually relevant to the news outlet. Readers of a paid newspaper are likely serious about getting the info shared there, so visitors from the news site may be high converting if your service/product fits their interest. In general, try to think of the value to the human visitor rather than the SEO value... you'll tend have a more clear answer on what to do every time.
I hope this helps!
I do not have experience with any site using this type of selector, but theoretically you should not encounter any problems as you're showing different content with the intent of improving the experience, not to deceive. If Google handles this like an ip-redirect, then you should be fine.
In scenario 2, however, I'm wondering if you even want Google to index these URLs - since it sounds like these URLs will be dynamically generated & might end up being duplicates of other pages on the site (similar to internal search pages). Something to watch out for!
I agree with Oleg's response. As it stands, I would have all of this content on one URL, then focus on building the authority of that page for all terms related to "This is our youth."
In general, tabbed content is not bad for SEO & is actually a great way to simplify/improve the UX of pages with a lot of content. I've been implementing this more & more lately, especially when consolidating multiple 'orphan SEO pages' to one or a few more valuable pages. You can do this a few ways:
My preference is to use the anchor links - with users getting more & more mobile, scrolling has become second nature.
I hope this helps!
First thing you need to do is determine which is your preferred URL (probably www.site.com/fishing/). Once you have that, the key to good linking is consistency (using the same, preferred URL for any given page you're linking to & also using descriptive, naturally-occurring anchor text that's relevant to the page's content).
The fact that your site has other versions of the page (/fishing/ and /fishing/index.html) means that you probably need to implement a solution to prevent dup content issues - either 301 redirect all variations to the preferred URL or implement rel=canonical tags to tell search bots which is the preferred URL to include in its index. You can read more about this here:
I hope this helps!
The self-referencing canonical tags should only be for your actual preferred URLs. So if www.testwebsite.com/duplicate is a duplicate because of parameters (for example), then no, it should not have the self-referencing canonical tag - it should have a canonical tag pointing to the preferred URL should (www.testwebsite.com/ in this case, which would have the self-ref tag).
Zappos example:
If www.testwebsite.com/duplicate is a static page that you want indexed, but that has the same content as www.testwebsite.com/, then the solution is updating/adding content to be unique (then applying the self-ref canonical tags to both URLs which are now unique).
Make sense?
Moz.com does this as well and you may also see an "Insight" in your Moz Analytics account recommending site-wide implementation 'to prevent any unforeseen duplicate content issues.' I have started following this practice since it really can't hurt & sometimes dup content pops up in the weirdest, most 'unforeseen' ways.
Do you mean that your Moz Analytics Crawl Diagnostics Report is showing duplicate titles for pages that have rel=canonical? If so, this is something I noticed a few months ago & brought up to the Moz team. I believe it's something they're working to implement/somehow allow us to 'check off' pages in the report that we've already implemented a solution for. Also, if this is your situation, I think you should add your experience / request to Moz's feature request forum.
I hope this helps!
Not the easiest question to answer, but I'll share my thoughts:
I hope this helps!
There probably isn't much harm in deleting them, but I'd also see if there's any way to repurpose some of the pieces or maybe some of the topics are still relevant & can be rewritten/updated to not be "crap." Even if you don't do any updating to those old posts, I would consider archiving the pages (making sure you don't create any duplicate content!) rather than deleting them as they're likely influencing how Google understands the overall context of your site. I would review the content relevancy report in Webmaster Tools to see how Google understands your site... Click on any of the listed terms to see if those old posts are where your top KWs are occurring - should help you decide on keeping or nixing some pages.
Hope this helps!
First thing you need to do is determine which is your preferred URL (probably www.site.com/fishing/). Once you have that, the key to good linking is consistency (using the same, preferred URL for any given page you're linking to & also using descriptive, naturally-occurring anchor text that's relevant to the page's content).
The fact that your site has other versions of the page (/fishing/ and /fishing/index.html) means that you probably need to implement a solution to prevent dup content issues - either 301 redirect all variations to the preferred URL or implement rel=canonical tags to tell search bots which is the preferred URL to include in its index. You can read more about this here:
I hope this helps!
From an SEO 'link building' perspective, links behind a login can not be crawled by Google & will not provide any type of traditional/old school link value (since bots cannot access that content).
However, as Andy shared, those links may still be very valuable if your business is contextually relevant to the news outlet. Readers of a paid newspaper are likely serious about getting the info shared there, so visitors from the news site may be high converting if your service/product fits their interest. In general, try to think of the value to the human visitor rather than the SEO value... you'll tend have a more clear answer on what to do every time.
I hope this helps!
The self-referencing canonical tags should only be for your actual preferred URLs. So if www.testwebsite.com/duplicate is a duplicate because of parameters (for example), then no, it should not have the self-referencing canonical tag - it should have a canonical tag pointing to the preferred URL should (www.testwebsite.com/ in this case, which would have the self-ref tag).
Zappos example:
If www.testwebsite.com/duplicate is a static page that you want indexed, but that has the same content as www.testwebsite.com/, then the solution is updating/adding content to be unique (then applying the self-ref canonical tags to both URLs which are now unique).
Make sense?
I agree with Kari's comment. Using this tactic is becoming more and more rare for me, as I have moved towards using tabbed content (which there's also a good amount of debate about its SE-friendliness) and anchor links for having additional content in an easy to navigate, lighter/better designed way. A good example is at http://store.apple.com/us/buy-mac/macbook-pro.
I hope this helps!
I do not have experience with any site using this type of selector, but theoretically you should not encounter any problems as you're showing different content with the intent of improving the experience, not to deceive. If Google handles this like an ip-redirect, then you should be fine.
In scenario 2, however, I'm wondering if you even want Google to index these URLs - since it sounds like these URLs will be dynamically generated & might end up being duplicates of other pages on the site (similar to internal search pages). Something to watch out for!
Do you mean that your Moz Analytics Crawl Diagnostics Report is showing duplicate titles for pages that have rel=canonical? If so, this is something I noticed a few months ago & brought up to the Moz team. I believe it's something they're working to implement/somehow allow us to 'check off' pages in the report that we've already implemented a solution for. Also, if this is your situation, I think you should add your experience / request to Moz's feature request forum.
I hope this helps!
Moz.com does this as well and you may also see an "Insight" in your Moz Analytics account recommending site-wide implementation 'to prevent any unforeseen duplicate content issues.' I have started following this practice since it really can't hurt & sometimes dup content pops up in the weirdest, most 'unforeseen' ways.
I agree with Oleg's response. As it stands, I would have all of this content on one URL, then focus on building the authority of that page for all terms related to "This is our youth."
In general, tabbed content is not bad for SEO & is actually a great way to simplify/improve the UX of pages with a lot of content. I've been implementing this more & more lately, especially when consolidating multiple 'orphan SEO pages' to one or a few more valuable pages. You can do this a few ways:
My preference is to use the anchor links - with users getting more & more mobile, scrolling has become second nature.
I hope this helps!
6/23/2016 A number of years ago I sat in on a webinar that covered behaviors of great SEOs - a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someo...
English turned Communication student; turned editor/writer for local newspaper & national magazine; turned retail merchandiser; turned marketing events planner; turned PR specialist; turned SEO and digital marketing professional. Why share this evolution? Well, while I never imagined how much of an impact each of these would have on my career, they have shaped my mind and how I carry out every campaign I'm involved with.
I understand the content creation process, how to engage readers, how consumers shop, and how to build relationships. Decisions are backed by a combination of data, intuition, the human experience, and especially what is best for the business & their customers. Customers before conversions. People first. No short-cuts.
Oh, and if you're wondering why I have a handful of 'thumbs-downs' in my profile, it's because I didn't have the most positive things to say about a pornography site used as an example of brilliant marketing (which it was; I just felt there were hundreds of other more ethical brands that could have been highlighted as a great example - REI is my personal favorite!). I try to always stick to my morals, and sometimes that means standing up against the crowds.