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Hey there all,

We are having the toughest time trying to figure out why our domain authority went from 12 to 3 with a search visibility score of literally zero.  Back in Feb when the D.A.'s were all updated, we went down while all our competitors went up.  We've been stuck at 3 for a few months and we can't understand why and aren't sure if we are dealing with a penalty of sorts.

www.skycraftstudios.com is our site.

We have a total of 60 some odd links in Search Console (some are garbage that we have disavowed, others are quality) but none of them are getting picked up in the newer MoZ index.

We have added a few quality links lately, and even sped up our site quite a bit in conjunction with standard best practice optimizations, and even added an SSL cert, yet we stuck at a terrible D.A. of 3 and aren't even able to get into the top 10 pages of our main targeted term which seems incredibly odd to us.  The site has been up for almost 2 years.

Could this be simply a matter of not enough quality inbound links from the index?  Any insight here would be appreciated.

Hey Thomas,

Thanks for the response.  Our organic traffic has been fairly anemic since it's inception so it's honestly hard to tell but it did go down slightly in Feb when we dropped in D.A.  We have the site optimized as best we can (hopefully not over optimized).

The strange thing is that this time last year we were performing better than we are today organically.  Our competitors are also all performing better and we aren't showing up for any of our terms in the top 5 pages whatsoever which leads me to believe something else is going on here.  We have decent content compared to some competitors even on page 1 and a few of them don't even have an impressive number of back links either yet they are ranking well and we aren't ranking at all...not even in the top 100 for a lot of our main terms...even our local terms like "denver video production company" which is our main target.  We should easily be ranking somewhere for that term since it's so localized even if was 50 that would at least be something.  Can't figure it out.

I honestly feel like if we wiped out all of our backlinks at this point, we would probably be doing better than we are now because it doesn't get much worse than D.A. 3 with zero search visibility.