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When Google rewrites a title tag, the impact on search rankings is difficult to predict with certainty. However, it's generally recommended to place the most important keywords closer to the beginning of the title tag, as this is often seen as a stronger signal to Google about the content of the page.

If Google decides to rewrite the title tag and places the brand name first, it's possible that the SEO impact of the original version may be reduced. However, it's also possible that the rewritten title tag may actually improve the page's search visibility by making it more relevant to certain search queries.

Ultimately, it's important to remember that Google's algorithms are constantly changing, and there's no guaranteed way to predict the exact impact of any particular change. However, by following best practices for title tag optimization, such as placing important keywords closer to the beginning of the tag, you can help ensure that your page is well-optimized and likely to perform well in search results.

When it comes to structuring an e-commerce website for SEO and user experience, there are several factors to consider. In your case, the goal is to rank for keywords related to the Woodsculp brand, its animals, collections, and release dates. Here are some suggestions:

Keep the brand category: Keeping the brand category will help users quickly find all products related to the Woodsculp brand. Also, having a dedicated brand category will help in ranking for brand-related keywords. However, you can optimize the brand category by adding subcategories such as Woodsculp by Animal, Woodsculp by Collection, and Woodsculp by Release Date.

Use a flat structure: A flat structure means that users can reach a product within three clicks or fewer. So, instead of having multiple subcategories, use a flat structure with the brand category and its subcategories directly under it. For example, All Things Nature > Woodsculp > Woodsculp Dogs.

Use tags: To ensure that products are discoverable from multiple angles, use tags. In your case, a product such as Elijah Elephant could have tags such as Woodsculp Elephants, Woodsculp Safari, and Woodsculp Summer 2022. This way, users can find the product regardless of which category they are browsing.

Assigning multiple categories: It's a good practice to assign products to multiple categories as long as it's relevant. However, make sure that the product doesn't appear in identical categories. In your case, Elijah Elephant can be assigned to Woodsculp Elephants, Woodsculp Safari, and Woodsculp Summer 2022, but it shouldn't appear under Woodsculp Elephants and Woodsculp by Animal.

Overall, creating a user-friendly and SEO-friendly e-commerce website requires a careful balance between organization and simplicity. You can consider working with an SEO expert or agency that specializes in e-commerce optimization to ensure that your site follows best practices and ranks well for your target keywords.

When deciding on the best destination for a 301 redirect, there are a few factors to consider:

Relevance: Choose a destination that is closely related to the content of the old page. In this case, since the old page was optimized for garden weddings, the new destination should also be relevant to garden weddings.

Traffic and ranking potential: Choose a destination that has the potential to receive similar or more traffic and ranking potential than the old page. In this case, since the old page is not ranking well, it may be better to redirect to a page that is already ranking well for similar keywords, such as your outdoor wedding packages page.

User experience: Consider the user experience when choosing the destination page. Will users find the new page relevant and useful? Will they be able to find the information they need easily?

Business goals: Consider your business goals and which page will better serve those goals. In this case, if you have a different location with a garden setting that is available for weddings, redirecting to that page may help promote that location and increase bookings there.

Based on these factors, both options you mentioned could be viable. If the outdoor wedding packages page is already ranking well and receiving traffic, redirecting the old page to that page could be a good choice. However, if you have a different location with a garden setting that is available for weddings and you want to promote that location, redirecting to that page may be a better choice.

Ultimately, you should choose the destination that aligns best with your business goals and provides the best user experience while also being relevant and having potential for traffic and ranking.

Search volume is a factor in calculating visibility in Moz. Moz's "Visibility Score" takes into account both keyword rankings and search volume for those keywords.

The Visibility Score is a metric that measures how visible a website or webpage is in search engine results pages (SERPs) for a given set of keywords. Moz calculates the Visibility Score by analyzing the rankings of a website's keywords and multiplying them by the estimated monthly search volume for each keyword.

So, while keyword rankings are an important factor, search volume is also taken into consideration when calculating the Visibility Score in Moz. This means that a website's visibility in Moz is influenced not only by its ability to rank highly for keywords, but also by the popularity and search volume of those keywords.