Hi everyone,

I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved.

For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one.

One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects.

But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions.

Thanks in advance,

Stuart

Hi there,

As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages...

On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image.

My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO?

Thanks,

Stuart

I would agree that 300 is too low and you're right that there doesn't seem to be a consensus out there.

I generally read that 350/400 is the recommended minimum - so I normally advise 400 to be safe.

I'm unsure about maximum but 1,500/2,000 sounds excessive to me. You would need to be writing a very interesting and helpful blog to keep readers attention for that long.

Hope that helps.

Stu