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I have neglected to add alt tags to one of my sites, and am ready to tackle the project. I want to make sure I do not do something that will have a negative impact on rankings....and I have not been able to find info that fits my situation. The pics are all about a product I make and sell through the site. I have a free gallery section that has about 10 galleries with about 20 pics each. Each gallery page has a different model and/or context of how the product. might be used. These are not sales pages directly just thumbnail galleries linked to larger images for the viewers enjoyment. I have 10 or so keyword phrases that would be good to use, with the intent to start getting listed in google images and other rank enhancements. Can I choose one keyword phrase as my alt tag choice  for a whole gallery and give each individual large pic in the gallery that same alt tag, And use a different phrase for the next gallery's pics etc.? Or is that thought of as stuffing, and I would have to come up with a different keyword phrase for each pic? I hope that makes sense. Thanks Galen

I am on the free month trial currently. l. I have received the reports, but am already bogged down with questions and confusion about what to do, step by step. I would prefer to work with/contract with someone to get my site optimized. My site is older, done in html, and also has a word press blog integrated into the site. I currently have a PR of 3. I checked the recommended list of seomoz consultants, but these mostly seem like big corporate providers. Is there a list of seomoz qualified freelancers that work with smaller companies? Or someone on this list that offers such services? Thanks Galen

Hi Newbie here - I am trying to understand what to do, step by step, after getting my initial reports back from seomoz. The first is regarding the 404 errors shown as high priority to fix,  in crawl diagnostics. I reviewed the support info help on the crawl diagnostics page referring to 404 errors, but still did not understand exactly what I am supposed to do...same with the Q&A section when I searched how to fix 404 errors. I just could not understand exactly what anyone was talking about in relation to my 404 issues. It seems I would want to find the page that had the bad link that sent a visitor to a page not found, and then correct the problem by removing the link, or correcting and re-uploading the page being linked to. I saw some suggestions that seemed to indicate that seomoz itself will not let me find the page where the bad link is and that I would need to use some external program to do this. I would think that if seomoz found the bad page, it would also tell me what page the link(s) to the bad page exists on. A number of suggestions were to use a 301 redirect somehow as the solution, but was not clear when to do this versus, just removing the bad link, or repairing the page the link was pointing to. I think therefore my question is how do I find the links that lead to 404 page not founds, and fix the problem. Thanks Galen