In response to you and to add to Rebecca's response it will be a mixture of backlinks and content. Simply migrating content and 301'ing isn't enough sometimes. One thing to remember when 301'ing not all link juice is passed to the new page. I would reach out to whoever was linking to the now closed location and get them to link to the new location. From the new location I would link back to the other page or if the closed location is now redundant I'd 301 to new page. You need to always ask yourself this question before redirecting is the page likely to be used again? This method isn't always easy because you can't always control who links to x page but its best practice.
Posts made by Topster_87SEO
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RE: Closed Location Pages - 301 to open locations?
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RE: Looking for SEO Help- Magento Temporary Redirects
I've had a quick look at the module admin demo if you go to catalog > URL Rewrite Management > search for a page thats showing as a 302 > click edit > ensure the redirect field is set to 'Permanent (301)' that should do it. Let me know if you can see this open under catalogue.
Ps if you've already done this i'd submit a ticket to developer or look for a new module
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RE: Looking for SEO Help- Magento Temporary Redirects
I need more info, what is handling the redirects within the admin console? Also if whatever you're using is creating 302's instead of 301's see if it can be changed from within the module or try look for an alternative module that does it out of the box (simplest method). The only other way I know to fix this is the hard way which is going into the htaccess document of the server manually and putting the URL's either one by one or using a wildcard redirect (if URL structure is similar i.e. OLD: domain.com/test/bob1.html | NEW: domain.com/new/bob1.html.
Firstly get a full list of 302 redirected URL's and form an excel spreadsheet, either do the redirects myself quickly or pay a cheap freelancer. Cost to website if you don't find a fix will be detrimental to rankings. The longer its left the harder it'll be to get link juice back.
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RE: Closed Location Pages - 301 to open locations?
Hi Andrew,
Its tricky I can see your option might seem like the ideal route. However what if that location suddenly becomes active again? It seems a waste to 301 redirect it then create a new URL later, also you end up creating more work for yourself doing it this way. What I'd do is keep the location pages open and keep doing what you've been doing e.g. linking to other closely related locations. Another thing to consider is the redirected URL might stop in the SERPS for a while, even though you've redirected them!