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We've recently taken over this account and are baffled how the previous SEO company has been attaining rankings. Why in the world is this spammy tactic still working in this day and age?
This is one of many landing pages on the website consisting of an iframe of the home page and a hidden article. The page had a ton of spammy incoming links with spammy anchor text from horribly spammy blog posts.
I guess it will remain a mystery. I'm just surprised to see people using this tactic right now when so many websites have been wiped off the net doing this stuff.
Thank you for your thoughtful feedback. The ironic thing is this website is actually relatively new - I believe it was created in fall of 2017. The previous seo company took down all the back links to these pages, but here is a sample to give you an idea what kind of junk was linking in. (All the backlinks looked like this). http://wadoptc.com/?How-To-Create-A-Business-By-Selling-Socks-Online-1068914.html
The SEO company definitely did the client a favor by taking the links down; I'm just scratching my head that these pages were ever able to rank, given the recency of their creation.