I'm looking for advice on how to handle my product description pages for my website vinylabs.com. The website sells vinyl wrap for cars and each color of vinyl (89 variations) has it's own product page. The product descriptions will all be identical except for the color description and code. All of our competitors have an identical layout, different pages for each color, and it fits the product so I don't want to depart from featuring each color as it's own page.
Here is my dilemma. I don't want to get penalized for duplicate content, however I do want individual color codes to be searchable on google. For example if you google 3M vinyl wrap M203 you'll get individual pages from the manufacturer and our competitors featuring just that color. I want our website to show up as well.
I was thinking about creating a single page that has selectable colors and sizes and then using the canonical tag to point all of my individual color code pages to that single page. However won't that hurt the ability for my individual color code pages to show in search? None of my competitors are using the canonical tag to redirect to a different page.
Any advice welcome! Thank you for your time.