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To be honest we aren't even going for top spot. The clicks just work out super expensive.He is competing with major hotels, whereas he has a styling 8 bedroom boutique hotel in a major tourist destination. But I'm going to change up the adwords ads a bit as you said. Thanks for the input.

Hi Andy, I shall be looking into your suggestion today. Thanks for that. Much appreciated.

I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing).

We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels).

We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords)

Next on the list is email marketing which we be getting ready for next week to his existing database.

And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire)

One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time.

Anyone had any experience with hotel marketing?

Any insights would be great.

Thanks

Thanks Matthew, the long tail stuff was not on my mind. But will definitely look at it, a little closer.

Hi everyone,

I would call myself a mid weight web marketer, I'm pretty savvy about knowing what you should do but how do your compete with someone who has clearly bought a massive amounts of links?

Do I suck it up, put my head down and do what I can.

Thanks