Social Media For Doctors Office Help!
-
I have a client that I am doing web-work for...I recommended for him to claim his Facebook Place page as well as create a twitter account. He's a little skeptical and doesn't think that a doctors office needs a Facebook and twitter page. I strongly disagree with him and would like to show him some facts. Has anyone ever done social media for a doctors office before or know where I can get some good information?
Thanks in advance!
-
why not do a search on facebook and other web 2.0 media websites find pages from other doctor's offices or even similiar "professional" professions like laywers ,accountants etc. and show him those pages as examples. These pages do not have to be local doctors, lawyers. They can be from anywhere - even thousands of miles away. Show him what others are doing.
-
At a bare minimum this is a "Brand Grab" issue. As some people have mentioned here already, you want to have your name, and you want to get it yesterday. I have seen clients who waited to long, and now they have to settle for some string of characters that does not match the business name very well and is far from optimal.
As far as data goes, check out this article from earlier this year:
http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsBeyond that, it just comes down to creativity so far as how to use it.
Example: Ask them if they could they benefit form filling a slot where someone calls in a cancellation short notice (for most offices, that is just lost money). If the answer is yes, then note how if that slot opening was to be announced on Twitter and Facebook accounts, where clients were explicitly told is the place information like this will be announced in the future, someone might see it and call in "Hey, I saw the opening, can I bring my kid in today?". Happy clients, happy doctors. Now ironically, even if no one uses it, the fact that you offer it would make some people say "yet another reason why I like the doctors office I go to".
Brian
-
Grab appropriate social sites to gain control of the real estate.
Post all valuable content on the main website. If you believe that people will like for a doctor in the SERPs then that should be the focus of best content. If you think that they will get a doc from social media then it might be worth doing.
If the physician has bought into social media and has a practice that would look engaged there then you might try it. However if the Doc is an old fart like me he might look out of place on social.
-
Even if your client is not actively trying to build his practice, grabbing his social media sites is still recommended. What happens if another person grabs those names and begins using them? It can cause a headache for your client to explain to his/her patients the social media site is owned by someone else.
Worse, what if the owner of the social media account offers bad advice or otherwise acquires a negative reputation. A facebook or twitter page with the same name as the doctor's office could build the page to rank higher then the doctor's website is SERPs.
Another consideration is connecting with patients. You can reach out to patients via phone, mail and e-mail but people move and many may not remember to update contact information with their doctors. Social media allows patients to connect with the doctor rather then having the doctor's office to connect with the patient. A doctor's address/phone number change, vacation and other information can be communicated once via social media and reach many patients who otherwise might be missed.
-
I think everyone needs a social presence regardless of the the niche your in. I have worked with a number of orthodontists who have and understand the importance of social media. For example being there to remind followers about the importance of appointments, the best way to brush, what food to eat etc and the beauty of this is it can be done at a local level and find people who are within there catchment area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-branding Company Social Profiles
Hi Does anyone have experience of re-branding LinkedIN or Facebook? Can you keep the company page/followers and just change your name or do you have to start again? Thank you!
Social Media | | BeckyKey0 -
Which holds more weight..Citations or Social?
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
Social Media | | satoridesign1 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0 -
Social Media Gurus... What would you do, your industry has no presence?
You are tasked with creating a Facebook page for an industry which has a distinct lack of social media presence. During your research for your industry or client you find none of their competitors are using social media to any large degree. Reviewing the whys, you find that the demographics of people using Social Media outlets like, Facebook, Twitter, Pin Interest, and LinkedIn do not really fit with the industry. Do you view this as a great opportunity for your company / client and push forward with creating a Social Media presence? Or, do you inform your company / client based on your research, social media isn't a viable use of time or money? Examples: Plastic Manufacturing
Social Media | | donford
Industrial Laundry
Tractor Trailer Wholesale
Copper Mining Equipment I am interested in how the guru's handle clients / companies that don't necessarily fit the mold of social media, but ask and are willing to pay you to make it happen for them. I am hoping this to be a good discussion as I don't see any right or wrongs in these situations. What would you do?0 -
Do links in Paper.li twitter round-ups help my SEO?
My twitter feed is picked up in the daily roundups like Paper.li. Do these links count towards my SEO effort or are they just empty. Clearly they spread my content so that great, just wondered if the links pass juice to the site.
Social Media | | GlobalLingo0 -
Social Media Adult Websites
Hello, Do you recommend using the buttons (facebook, twitter and google +1) on pages with adult content? For adult seo marketing google uses this metric? Thanks, Stroke
Social Media | | stroke2 -
Google Places Pages and social icons
I have a business that works in many cities across Texas. Our home base is in Austin and i have a Google Places page set up for Austin. I have a page dedicated to each major city in Texas talking about clients we've worked with in each city, etc.. I am placing social icons on each page and Google Places is one of the Icons and i was concerned that if Google sees a link to our Austin places page on our Houston page that the Houston page might be considered less relevant for a Houston search being as Google takes note of addresses on pages to consider relevance. Will my page suffer in the serps if i link to our Austin local page on our other city pages in the google places icon? Second question: What are the best social icons to put on my web pages for the best traffic? Take care,
Social Media | | Ron10
Ron0 -
Wordpress Comment Spam is killing my blog: Help!
I am in charge of our company wordpress blog and we regularly update the content. However, we are getting hundreds of spam comments every week. To be honest I wouldn't care as they go straight into the spam folder BUT we are missing out on a few legitimate comments because it is so difficult and time consuming going through all the comments. Does anyone have an ideas on how to tackle this and stop this? It would be really appreciated.
Social Media | | Weerdboil0