Difference between URL Rewrites and 301 Redirects for Rankings
-
What is the difference between URL rewriting and 301 redirects? Specifically if my home page is rewriting the www. version and the /index.html version rather than 301 redirecting them is this equivalent? Does it still pass the link juice on those alternate variations the same way a 301 redirect will?
-
301 will pass link juice all day long my friend. URL rewrite... not so much.
-
Thanks Todd,
This doesn't quite answer my question though when it comes to passing the link juice from my alternate home pages to the version I would like to use
-
Hey Chris,
that is an excellent question. However, it is one with a lot of answers... in short:
1. A 301 should only be used when a page has been moved or deleted.
2. A url redirect should be used in the case of multiple instances, like your homepage. The only thing it does is rewrite your url to make it nice to read
And gives the search engines a nice hint that the version you are re-writing to is the one you want associated with your domain.
I know this answer is short, but I hope it suffices.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
Redirect to get better ranking
I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?
Technical SEO | | imoney0 -
Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL? One of my concerns is losing a little bit of link value from redirecting. Thank you for reading!
Technical SEO | | DA20130 -
Best practice for eCommerce site migration, should I 301 redirect or match URLs on new site
Hi Guys, I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense 🙂 I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format. Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact. How would you guys handle this? Thanks, Dinesh
Technical SEO | | MyFairyTaleBooks0 -
When is it safe to remove 301 redirects?
I have created over 500 301 redirects in my .htaccess file, some of them are more than 2 years old now. Should I delete them? I don't like seeing the "notices" number in crawl diagnostics so high 😞
Technical SEO | | danielshaw0 -
How long does it take for rank to return after 301?
Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher. Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit. Any experience on how long I can expect (I know it's different for every situation) would be great! Thanks.
Technical SEO | | Bandicoot0 -
Are URL's with trailing slash seen as two different URLs
Hello, http://www.example.com and http://ww.example.com/ Are these seen as two different URL's ? Just as with www or non www ? Or it doesn't make any difference ?
Technical SEO | | seoug_20050 -
How should 301 redirects affect Page Authority?
We recently setting up 301 redirects from one of our sites so that the site redirects from the www version to the non-www version for all pages. We want to quantify what we expect to see as results. From what the experts say, we'd expect that the Page Authority of the canonical versio (non-www) will be higher than either of the two separate ones were previously. For instance, if this page - www.website.com/information/ - had a PA of 57 and this one - website.com/information/ - had a PA of 53, some time after the 301 redirects from www to non-www have been put into place, we should see the non-www version of that page move up to some PA about 57. It our thinking correct? How long does it normally take to see a PA update take place in a scenario like this? Thanks, Richard
Technical SEO | | LDS-SEO0