How Does Link Juice Pass?
-
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect?
I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
-
Great, thanks, Keri!
-
There's no redirect needed at that point, since mysite.com is where you do want people to end up. If you type in the correct version, you don't need a redirect (adding the http:// in the browser isn't a redirect).
Sounds to me like everything is set up correctly for you now.
-
Thank you, Frank, this is a great help! When I typed in the www.mysite.com, it showed a 301 redirect. However when I type just mysite.com, I get the following: HTTP/1.0 200 OK =>
Does this mean there is no 301 set up for the mysite.com URL?
-
Niall,
If you are in doubt, whether you need to change your redirects or set up a specific 301 redirect, do a simple check:
Type in the URL in a header checker (like this one http://www.webconfs.com/http-header-check.php ). If the result is a working 301 redirect, and you are happy with the "location" (or destination) page, then you are fine.
In your case, type in the www.mysite.com to check if it redirects to mysite.com in one step.
-
Thanks John, what I am wondering is if I need to specifically set up a 301 redirect separately, or would that automatically happen when redirecting one URL to another (https://mysite.com to http://mysite.com for example)?
-
Yes, almost all of the link juice passes through with a 301 redirect. A little is lost, but a very tiny amount.
Source: Matt Cutts http://www.mattcutts.com/blog/rel-canonical-html-head/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
Does reciprocal linking carry any value?
No matter how much I research this one, there's no definite answer and there's a lot of contradictions. Basically we're looking to launch an article on 24 expert interior design tips for 2015. Each tip is submitted from a different interior designer we have chosen who have a reputable, trusted website. The main goal for this article is to generate various inbound links for our site from the designers and it will help to create engagement on social media. Although if we're giving out links to these designers for their contributions, the inbound links we receive in return will be little or no value as this is reciprocal linking? Some say this is okay as it's completely natural within the blog posts, others say to avoid it as it can be seen as an obsolete practice to deceive Google. Does anyone have any more information on this and how it should be carried out? Would a better process be to link to their social media accounts? Rather than reciprocal linking? Thanks
Technical SEO | | Jseddon920 -
Google UK and the slog of Link building
Background:
Technical SEO | | Brinley
I have a number of sites built using the open eCommerce software zen cart. One of these sites was penalised by the original Penguin algorithm back in April 24, 2012. The reason for the panalty was that two ecommerce sites in Hong kong had a link to the above site in the footer of their 2000 & 4000 product website. I have no idea why the site had these links and even though I did contact them a few months before the Penguin massacre asking them to remove the footer link I was technically unaware of the ticking time bomb that they presented. The result, as is now engrained in SEO history, was that the site was moved to sit alongside Googles equivalent of the restaurant at the end of the universe and stayed there for 2 years until April 2014.
As I had never indulged in link building for the simple reason that I found it laborious I was obviously infuriated with the resulting loss of revenue but that was balanced with an understanding that I had not kept pace with the changing landscape of SEO according to Google. The quest I am now on is to increase my 3 sites profile on the web without getting another spanking from Google in the near future. The problem I have is that white hat today may well be black hat tomorrow. (I can recall the days when Google said links are good and everyone went out and asked other websites to link with them and look where that led.) So do I ignore actively cultivating links as some suggest and look to produce good content (which is quite difficult when you make mugs and candles by the way.) or do you go out and look to intentionally build links by studying competitors links, reviewing link opportunity or get bloggers to review products. For a small lifestyle entrepreneur like myself, the ever changing seo landscape and the amount of time & effort it requires is slowly and inevitably pushing us back out to that restaurant mentioned earlier. If only Google had a little brother that was designed purely for small businesses - like it was in the good old days before the dinosaur that is big business grunt and thought hmmm! whats that?
And if there were such a thing I would add a caveat that it would be illegal to generate pointless amount of cyber content because the web is becoming something akin to a landfill. Which leaves me nowhere really - but I think I am okay with that. Waiter !!0 -
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
Navigation links tagged as H3
I'm reviewing a website that has used the H3 tag in the Navigation Menu. I've not seen that before and first thought is it is a dodgy. Tags should relate to content on the page not link to another page. As a result of using H3 in Nav the ratio of content wrapped in Heading tags vs body content is quite high. My recommendation is to remove H3 tag from Nav but having searched Moz and not finding an article to verify that recommendation thought I'd ask the question.
Technical SEO | | NicDale0 -
Reciprocal links and nofollow tag
What happens if I link to a site using the nofollow tag and they are linking back to me with a dofollow link? Will it give me as much power and link juice as if it was a one way link (to me) or will Google discount the link because it's reciprocal?
Technical SEO | | Livet0 -
Asking to remove links from other sites
How hard is it to get people to take off links that point to your site that are on theirs? I have about 4 sites that I would like my link OFF of their blogroll because I think I was hit by the penguin update because of that. Do you know if there is anything you can do if they DON'T take it off?
Technical SEO | | SeaC0 -
Links into website that are unnatural - a paid article
I prepared an article for another related website and posted it on my website - http://www.gardenbeet.com/garden_design_blog/garden-ideas/save-money-and-create-diversity-seeds-and-small-plants-are-better/ I was paid to write an article and provided a link to the related website at the end of the article - I declared the payment a good 10 months later the page where the article sits has become the 2nd most linked to page on my website - SEOmoz is giving it a Page Authority of 48 and all the links are coming from a wide variety of forums using one anchor text link phrase in the latest google update my homepage PR dropped by 1 - I am assuming the penalty came because of this article is it worth changing the URL to remove these spammy links to my website?
Technical SEO | | GardenBeet0