Optimising multiple pages for the same search term
-
We were having a discussion on title tags and optimising multiple pages for the same term. We rank well for the phrase 'chanel glasses' which points to our Chanel brand page. The Chanel brand page is optimised for this term, and has the phrase 'Chanel glasses' at the front of its title tag.
Previously, the title tag on our home page had the words 'Chanel glasses' at the start in an attempt to rank twice for the term (as one of our competitors has managed). This never worked (though at the time, our DA/PA was lower than it is now). For this reason I switched the title tag on the homepage to try and rank for 'designer glasses'.
My belief is, given we already rank highly for the term on a more relevant landing page, trying to rank for it again on the home page is not the best use of a title tag on our highest PA page. We may as well use it for something more generic like 'designer glasses' (though this term does not convert nearly as well, nor does it currently rank as well for us as we've not been attempting to get 'designer glasses' as anchor text. Plus it's more competitive. Another generic term maybe be preferable).
My colleague's view is we should attempt to do what our competitor has done and try and rank twice on page one for this term. I like the idea of dominating the top results, but I feel that since attempting to get double-listed hasn't worked for us so far, we should use the homepage for optimising for a different term ( ideally something that we don't already rank for elsewhere on the site).
I see his point of view - if we were ranking nowhere for the search term then, yes we should concentrate on getting one page to rank, not two. But since we already rank well for the term, perhaps his strategy is preferable?
Just for clarity, the title tags are not duplicate, but the idea was to share many of the same keywords between the two title tags.
What are your thoughts SEOmoz?
-
Alex is right... cannibalization is one the worst thing a site can commit.
Personally, the KWs I focus on in the homepage are (or is) the query that most define the subject of the site itself. In your case, designer glasses is surely a good choice, as you are not focusing on any brand in particular. Eventually, but I am sure you know it, I would use a semantically related second query in the title to reinforce the main KW.
-
Did the other page rank anywhere?
My view is to not do it - you're just confusing the search engines over which is the most important of your pages for that term. And instead of competing against your competitors, you're competing against yourself.
Take a look at this post from a while ago: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
Rather than something generic, you could think about the longer-tail for your homepage - something like 'cheap designer glasses' might not be as competitive but could still send a lot of relevant traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page ranked then disappeared
Recently there have been a a couple of pages form my website that ranked well, in top 5 for a couple of days then they disappear suddenly, they are not at all seen in google search results no matter how narrow I search for them. I checked my search console, there seems to be no issues with the page, but when I check google analytics, I do not get any data from that page since the day it disappeared, and it does not even show up on the 'active pages' section no matter I keep the url open in multiple computers.
Technical SEO | | JoelssonMedia
Has anyone else faced this issue? is there a solution to it?0 -
Do multipe empty search result pages count as duplicate content?
I am writing an online application that among other things allows the users to search through our database for results. Pretty simply stuff. My question is this. When the site is starting out, there will probably be a lot of searches that will bring back empty pages since we will still be building it up. Each page will dynamically generate the title tags, description tags, H1, H2, H3 tags - so that part will be unique - but otherwise they will be almost identical empty results pages until then. Would Google Count all these empty result pages as duplicate content? Anybody have any experience with this? Thanks in advance.
Technical SEO | | rayvensoft0 -
No_index of parent page
Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!
Technical SEO | | Richard5551 -
Are all duplicate pages bad?
I just got my first Crawl Report for my forum and it said I have almost 9,000 duplicate pages. When I looked at a sample of them though I saw that many of them were "reply" links. By this I mean the "reply" button was clicked for a topic yet since the crawler was not a member, it just brought them to the login/register screen. Since all the topics would bring you to the same login page I'm assuming it counted all these "reply" links as duplicates. Should I just ignore these or is there some way to fix it? Thanks in advance.
Technical SEO | | Xee0 -
Too many on page links
Hello I have about 800 warnings with this. Example of one url with this problem is: http://www.theprinterdepo.com/clearance?dir=asc&order=price I was checking and I think all links are important. But I suppose that if I put a nofollow on the links on the left which are only for navigation purposes I can get rid of these warnings. Any other idea?
Technical SEO | | levalencia10 -
Product category paging
Hi, My product categories have 2-3 pages each. I have paging implemented with rel=next and rel=prev. from some reason Google GWT now reports the pages as having duplicate titles and description. Should I be worried? Should I set a different title like "blue category - page x" ? Thanx, Asaf
Technical SEO | | AsafY0 -
Duplicate Page Title
First i had a problem with duplicate title errors, almost every page i had was double because my website linked to both www.funky-lama.com and funky-lama.com I changed this by adding a code to htaccess to redirect everything to www.funky-lama.com, but now my website was crawled again and the errors were actually doubled. all my pages now have duplicate title errors cause of pages like this www.funky-lama.com/160-confetti-gitaar.html funky-lama.com/160-confetti-gitaar.html www.funky-lama.com/1_present-time funky-lama.com/1_present-time
Technical SEO | | funkylama0 -
Ads at the top of the page
hi mozzers, I have a website made in dreamweaver. Right at the very top of all of my pages is a text advert with a link to an affiliate in the ad. This link is very lucrative and gets a lot of sales, but i'm concerned it may have some negatives from an SEO perspective. As it's the first text on every page, i'm guessing bots will read it first. Could this potentially cause problems? If so, is there a best practice that would allow me to keep it there and keep the bots happy? Cheers, Peter
Technical SEO | | PeterM220