Excessive Internal Linking...But it's a product page. What to do?
-
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
-
Yes. They both go to the same page?
-
I'm not sure; I didn't design the site and only came on to the project recently. Do you mean (for example) how the 3×2-39″ H is hyperlinked but there is also a "view details" button?
-
I would not be concerned. There is no hard rule as to number of links, the SEOmoz tools reports it as such but dont believe it. If it makes sense for navigation for your users and isn't crazily over the top, then it will be fine
Btw why wouldn't you use a single "view 2x3 details" button instead of putting each link twice?
-
This is a tough one that I too have to deal with when it comes to ecommerce. Here are a couple of thoughts that I implemented to avoid warning issues (too many internal links and duplicate information).
1. Change your navigation, perhaps start with Call Center Cubicles as your primary nav button with a drop down or dynamic links that are by configuration. This way, the customer is taken directly to that cubicle and size;
2. Have one page conveying the call center cubicles - which has some keyword rich content. Then, show the images of various cubicles (slide show) and at download Quote button have a drop down of the various sizes to choose from which will allow the purchaser to choose. If they see the initial picture, they don't necessarily need to see the image of what they bought - if they already saw it in your images. BTW, if you alt tag each image - make each image unique. (Don't use Call Center Cubicle 3X2.extenstion, Call Center Cubicle 5X2.extension). Try something like C1_3X2.img, C2_4X2.img, etc. Or something creative.
I had the same problem with a e-commerce company that has a primary product that comes in a variety of colors, they wanted the product to be shown in every color - they were getting pinged for duplicate content because they were using the same product name and image over and over but, just adding the color in the description.
Remember you have a primary product - you can be creative in how it comes - size, color, etc...use that information to populate basic elements such as drop-down, radio buttons, check boxes. They are important for the order but, not necessarily important from a SEO perspective.
For the owners, CMO recommend to goal of the site is to keep it light, fast and engaging for the customer - when they can point and click what they want, it assures them that they will get what they expect.
Let me know if that helps1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outbound links. External Links.
I have been reading alot on SEO and there is something confusing about having "Outbound links. External Links." on your main ranking page. Some say that We shouldn't have any out bound links. (from Random website) According to Yoast, we should have outbound links. (yoast.com) we should have outbound links but we should add the "no-follow" tag. (from Random website) Q: What should i do and follow?
On-Page Optimization | | kevinbp
If the answer is yes, how many outbound links is an appropriate amount per page?0 -
Product page reviews issues
Hi, We've implemented pagination on the reviews with rel=next/prev, but have seen no improvements since this. An example page with reviews is here. Can you see any issues on this that would be causing the problem? Thanks!
On-Page Optimization | | pikka0 -
Will google put logo's in as author snippets?
Are they smart enough to tell it is not a mug shot and then not show it? Has anyone ever seen a logo as a snippet? What are some of the factors to with whether they show them or not?
On-Page Optimization | | Adsau0 -
What are your top tactics for boosting your site's Author Rank?
Mike Arneson has an excellent Mozinar where he shares some helpful Author Rank tactics. What specific tactics are you doing to boost the Author Rank of your site?
On-Page Optimization | | ProjectLabs1 -
To use a fdqn or relative address in an internal link or not
Is it better to use my fdqn of http://1stclassdriving.co.uk/ or ~/ or ../ and then page name address for internal links or not? or does it just not matter for seo rankings?
On-Page Optimization | | brianw100 -
Adding keywords to URL's
I understand the importance of having the keyword in the URL (at least now I do). When I created my site (www.enchantingquotes.com), I was completely ignorant about SEO. So....question is...how do I go about adding keywords to already done pages? Do I create a new section and then redirect - or do I have to basically recreate pages? Thx much 🙂
On-Page Optimization | | enchantedgirlz0 -
More than 100 internal links from a page
Hi, we have been developing our new site and improving the internal linking for 2 reasons, 1 to improve spidering and 2 to up sell more to customers. The error reports from SEOMoz are showing our biggest problem is too many internal links from 2000+ pages. How much of an impact does it have by having say 180 internal links compared to say 99 on a page? Our website has been moving up the SERPs so should i worry about it or should I ignore the warnings and continue with the menu system and internal linking we have in place already? Thanks
On-Page Optimization | | PottyScotty0