Changing domain reigstrant - seo impact
-
Hi there if you get a domain off someone and change registrant details and hosting, to what extent does this affect the power of the site?
Any opinions of interest, many thanks.
-
No, I dont think you ned to worry
I doubt it is somthing automatic, i think it would be a manual thing -
I agree. Clearly Google's systems are not designed to detect or penalize an innocent transfer. Using the video as an example, Matt Cutts clearly shared their systems were designed to catch spammer networks.
-
Well you would like to think an innocent domain transfer would not be seen as someone buying the site for link purposes then. I would hate someone to be branded like that when they weren't.
-
Google responses are intentionally vague. They are designed to educate webmasters about items where they should and should not focus their attention. They are not designed to share the details of how Google internally detects manipulation. If they shared such details, clearly black hat SEOs would use that information to their advantage.
-
Thats what i thought, i thought i would let you make up your mind.
-
Interesting video thanks. However he doesn't give any clues as to what Google look for to seperate a genuine domain transfer to someone just buying a site for links?
-
Matt Cutts has a vodeo on this.
-
I have never seen any published discussion of this topic from Google so we are left to speculation. We know Google is a domain registrar even though they don't sell the service. It therefore seems likely they acquired their license to have either more complete access to data or more direct access to the data.
It seems likely Google tracks registration details and uses the information as one of the 200+ metrics when evaluating a site. Some examples of valuable information:
-
are the site's registration details public? Most "good" companies publish the information, while most shady companies keep it private. This is not a blanket statement, but it can be an indicator.
-
an ownership change can signal a possible change of content or other significant change on the site
-
does the ownership info match the About Us info? If so, the site is more transparent in nature
-
Is the site registered by a business or individual?
These and other similar questions can be tracked and possibly used in Google's algorithm. The one aspect I am confident is not used is the amount of registration time. Whether you register a site for 1 yr or 10 yrs should not make any SEO difference.
The above information is my opinion on the matter, not SEO fact. I don't believe anyone outside of Google can respond authoritatively on this topic. You will likely have others sharing their personal stories. The challenge there is when the information is changed there are often numerous other changes made (content, site software, etc) combined with the normal changes that happen which can impact ranking as well.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO impact of 301 redirects based on IP addresses from a specific state
Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well. However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state. This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question. Looking for any guidance on what type of impact this may have on SEO. Also open to any other suggestions or guidance on dealing with this situation. Thanks
Intermediate & Advanced SEO | | VeteransFirstMarketing0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Domain Name Change-Negative Ranking Effect?
I am considering redirecting my domain name from www.nyc-officespace-leader.com to www.metro-manhattan.com. My company name is Metro Manhattan Office Space, Inc. so the new domain will be more consistent our identity. The Metro domain was registered with GoDaddy five years ago but has only been used for email and for forwarding (entering www.metro-manhattan.com will forward visitor to www.nyc-officespace-leader.com). What is the likely hood that redirecting to the Metro-manhattan.com domain will result in a drop in traffic and ranking? I asked this question a year ago and the results were mixed. But one year is an eternity for Google. I am hoping that re-directs work better now and that if this is implemented correctly there will be no ranking/traffic/domain authority loss. Thoughts?? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Web domain hurt seo?
does having the "web" prefix in the domain name, such as in web.pennies.com/copper hurt SEO?
Intermediate & Advanced SEO | | josh1230 -
Should we move a strong category page, or the whole domain to new domain?
We are debating moving a strong category page (and subcategory, product pages) from our current older domain to a new domain vs just moving the whole domain. The older domain has DA 40+, and the category page has PA 40+. Anyone with experience on how much PR etc will get passed to a virgin domain if we just redirect olddomain/strongcategorypage/ to newdomain.com? If the answer is little to none, we might consider just moving the whole site since the other categories are not that strong anyway. We will use 301 approach either way. Thanks!
Intermediate & Advanced SEO | | Durand0 -
SEO value in multiple backlinks from same domain and from various sub-domains.
A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu
Intermediate & Advanced SEO | | knielsen0 -
Exact match domain or root domain for speedy SEO?
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject? Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority. What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
Intermediate & Advanced SEO | | MarloSchneider0