Link Building: No linked to content in industry
-
Hello,
I'm doing link buidling for a small ecommerce niche.
There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites)
How should this effect what resource content I should create. Thanks!
-
Great, thanks Ryan
-
Cant really think of one off the top of my head. I would still follow the lawyers.com or business.com type of format, just imagine those sites as a section of your site, the directory/resources section that houses all that kind of stuff.
-
Thanks Ryan,
I'll go ahead and keep it within the ecommerce site if that is the biggest SEO benefit for the ecommerce site.
Could you give me an example
-
Would kind of depend on this niche that you are talking about.
Technically yes, people may click on links in the directory and leave your website. With that you have a couple of choices:
- Keep the directory within your website/domain and use it as an industry resource, gaining backlinks and increasing the overall Domain Authority of your root domain, while directing important internal links to valuable portions of your eCommerce site to boost the value of those pages. You wouldnt create an easy way for consumers/users on the front end to get to this directory, using UX/UI to keep people in the paths that you want.
- Create a stand alone blog/site that is the industry directory that is hosted somewhere else on a different domain. It would look like a "third party" resource and people could still link to it, and it would begin to rank and gather authority on its own. You would use that as a sort of portal/link building site to your own ecommerce site as well as those who participate in it.
If you went with the second route, a site similar to lawyers.com or something like that would be a good one to look at. Its an article directory, business listing directory and a massive link-bait type of site for resources.
-
Thank you both for the comments.
What, specifically, would this direcory be like? Can you show me an example?
Also, wouldn't I worry about people leaving my site to visit other sites in the directory and not come back?
I think a directory might work. Thanks!
-
I agree that is is a great opportunity. A directory of sorts would be a great resource to have. Many professional industries have their own directories (not just a general web directory). Then you can solicit others to create listings, etc..
-
It sonds like you have a perfect oppertunity to become the industry resource. Finding an industry that produces a lot of money, that doen't have a lot of online competition, is a GOLD MINE!
Create something that everyone in your industry needs/wants and then ask them to read it, contribute to it, and link to it.
Good luck, i'd love to hear how your project turns out.
-bryant jaquez
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
Does this link building actually work?
Doing a small SEO project for a local dermatologist and when reviewing competitor link profiles I found one site that was earning a TON of links from other doctors throughout the country. From what I can tell, it looks like this web development company builds medical practice sites, then puts a page on each site that links to all other practices they created site for. Does this actually work? What would the name of this be? Recipricol links? Link farm? http://www.raleighsportsmed.com/ypo-showcase.php Thanks! Ricky
Link Building | | RickyShockley0 -
Optimum level of link building per month for a new domain
looking to launch a new site, how mnay links can we affectively create per month? is 80 links per month ok?
Link Building | | Direct_Ram0 -
Is it time to pay for link building?
I've been using the Moz tools for a while now and love them. Our SEO efforts are certainly paying off as we're ranking well for a lot of our desired keywords. That being said, I'm finding link building to be a very frustrating process. As much as I like to be hands on and try to do everything, I'm wondering when it's time to "throw in the towel" and hire someone? Is there anyone else who might have gone through a similar evolution? I'd love to hear some other stories about how or why you decided to hire out your link building. I'd like to think that whatever we spend on link building could likely reduce our reliance on AdWords, although I'm not sure how this would really play out over time.
Link Building | | koalatm0 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0 -
How much should a link building program cost?
Hi All, I am relatively new to the world of SEO but it is vital to our business that we improve in this area. I believe our site architecture is good although we have a new site coming in the next few weeks which is effectively a re-skinning of the existing one that makes the user experience more relevant. What I would like to know is how much a link building program shoudl cost from an SEO provider and how they quantify what they charge - is there some kind of indicative cost per link or is it just "give us some money and we will do our best?" We have started writing daily articles on our news site and our natural listings are already pretty good. What I am looking to achieve is top three status for the London area (where we work) accross a broad range of keywords. I know this is what everyone wants but we are already front page and top 3 for many keywords and the back link building would appear to be where we are weaker compared to some of our competitors. Thanks James www.morganpryce.co.uk
Link Building | | Jcoveyduck0 -
Link Building by Phone?
Is it worth going to the trouble to contact webmasters in person by phone rather than just using email? If so, what has been your approach to link building by phone?
Link Building | | eli.boda0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1