Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brackets in a URL String
-
Was talking with a friend about this the other day.
Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
-
Thanks for the feedback.
I personally don't think any SEO Question is Naive, there are so many permutations and possibilities. And if you work with a large company and Large Dev Teams with Legacy Systems you are often put in scenarios that little questions like this are important and can dictate how entire scope may or may not be realised. I am compiling a comprehensive URL guidelines for my Devs (which I will certainly share with the SEOmoz community when complete.)
A little sideline note: Someone once told me Pipe Characters "|" won't impact a URL string. However, they actually frequently break, get truncated or double encoded when being crawled from Google/Bing with little rhyme or reason.
The question about Brackets/Braces Stemmed from this link from Coke. http://www.cokeunleashed.com.au/wagsallowance.jsp?mkwid={ifsearch:s}{ifcontent:c}WVnyieg7&pcrid=13521527730
-
Sorry... maybe I've just seen too many naive question in a too short frame of time

-
Yes agree there are other more pressing issues to debate but I don't think this question is out of place. I welcome people to post any type of SEO question here no matter how silly they think it might be. We're all on different stages of learning, but more than once I have been inspired by a naive question to look up something which lead to a discovery of immense value and interest to me and others in the SEO community.
Brackets from what I can see do not represent a significant element, in theory they can act as a separator of different logical units of a URL (though there are much better ways to do that such as using hyphens). I would personally not use them and not sure if they represent a problem in way crawlers interpret URL structure.
-
No... they are just awful.
Anyway... sorry to cite myself and link to a post I wrote... http://www.iloveseo.net/the-ten-crappiest-mythical-seo-questions-we-should-not-ask-anymore/
Without offence, but is it not better thinking to more relevant SEO problems?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Block session id URLs with robots.txt
Hi, I would like to block all URLs with the parameter '?filter=' from being crawled by including them in the robots.txt. Which directive should I use: User-agent: *
Intermediate & Advanced SEO | | Mat_C
Disallow: ?filter= or User-agent: *
Disallow: /?filter= In other words, is the forward slash in the beginning of the disallow directive necessary? Thanks!1 -
Faceted Navigation URLs Best Practices
Hi, We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/ We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product. All this will happen without changing the URL, https://www.viatrading.com/all/ Is this the best practice? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Sitemap generator which only includes canonical urls
Does anyone know of a 3rd party sitemap generator that will only include the canonical url's? Creating a sitemap with geo and sorting based parameters isn't the most ideal way to generate sitemaps. Please let me know if anyone has any ideas. Mind you we have hundreds of thousands of indexed url's and this can't be done with a simple text editor.
Intermediate & Advanced SEO | | recbrands0 -
Wildcarding Robots.txt for Particular Word in URL
Hey All, So I know that this isn't a standard robots.txt, I'm aware of how to block or wildcard certain folders but I'm wondering whether it's possible to block all URL's with a certain word in it? We have a client that was hacked a year ago and now they want us to help remove some of the pages that were being autogenerated with the word "viagra" in it. I saw this article and tried implementing it https://builtvisible.com/wildcards-in-robots-txt/ and it seems that I've been able to remove some of the URL's (although I can't confirm yet until I do a full pull of the SERPs on the domain). However, when I test certain URL's inside of WMT it still says that they are allowed which makes me think that it's not working fully or working at all. In this case these are the lines I've added to the robots.txt Disallow: /*&viagra Disallow: /*&Viagra I know I have the solution of individually requesting URL's to be removed from the index but I want to see if anybody has every had success with wildcarding URL's with a certain word in their robots.txt? The individual URL route could be very tedious. Thanks! Jon
Intermediate & Advanced SEO | | EvansHunt0 -
Should I disallow all URL query strings/parameters in Robots.txt?
Webmaster Tools correctly identifies the query strings/parameters used in my URLs, but still reports duplicate title tags and meta descriptions for the original URL and the versions with parameters. For example, Webmaster Tools would report duplicates for the following URLs, despite it correctly identifying the "cat_id" and "kw" parameters: /Mulligan-Practitioner-CD-ROM
Intermediate & Advanced SEO | | jmorehouse
/Mulligan-Practitioner-CD-ROM?cat_id=87
/Mulligan-Practitioner-CD-ROM?kw=CROM Additionally, theses pages have self-referential canonical tags, so I would think I'd be covered, but I recently read that another Mozzer saw a great improvement after disallowing all query/parameter URLs, despite Webmaster Tools not reporting any errors. As I see it, I have two options: Manually tell Google that these parameters have no effect on page content via the URL Parameters section in Webmaster Tools (in case Google is unable to automatically detect this, and I am being penalized as a result). Add "Disallow: *?" to hide all query/parameter URLs from Google. My concern here is that most backlinks include the parameters, and in some cases these parameter URLs outrank the original. Any thoughts?0 -
Ending URLs in .html versus /
Hi there! Currently all the URLs on my website, even the home page, end it .html, such as http://www,consumerbase.com/index.html Is this bad?
Intermediate & Advanced SEO | | Travis-W
Is there any benefit to this? Should I remove it and just have them end with a forward slash?
If I 301 redirect the old .html URLs to the forward slash URLs, will I lose PA? Thanks!0 -
Does Google index url with hashtags?
We are setting up some Jquery tabs in a page that will produce the same url with hashtags. For example: index.php#aboutus, index.php#ourguarantee, etc. We don't want that content to be crawled as we'd like to prevent duplicate content. Does Google normally crawl such urls or does it just ignore them? Thanks in advance.
Intermediate & Advanced SEO | | seoppc20120 -
How to deal with old, indexed hashbang URLs?
I inherited a site that used to be in Flash and used hashbang URLs (i.e. www.example.com/#!page-name-here). We're now off of Flash and have a "normal" URL structure that looks something like this: www.example.com/page-name-here Here's the problem: Google still has thousands of the old hashbang (#!) URLs in its index. These URLs still work because the web server doesn't actually read anything that comes after the hash. So, when the web server sees this URL www.example.com/#!page-name-here, it basically renders this page www.example.com/# while keeping the full URL structure intact (www.example.com/#!page-name-here). Hopefully, that makes sense. So, in Google you'll see this URL indexed (www.example.com/#!page-name-here), but if you click it you essentially are taken to our homepage content (even though the URL isn't exactly the canonical homepage URL...which s/b www.example.com/). My big fear here is a duplicate content penalty for our homepage. Essentially, I'm afraid that Google is seeing thousands of versions of our homepage. Even though the hashbang URLs are different, the content (ie. title, meta descrip, page content) is exactly the same for all of them. Obviously, this is a typical SEO no-no. And, I've recently seen the homepage drop like a rock for a search of our brand name which has ranked #1 for months. Now, admittedly we've made a bunch of changes during this whole site migration, but this #! URL problem just bothers me. I think it could be a major cause of our homepage tanking for brand queries. So, why not just 301 redirect all of the #! URLs? Well, the server won't accept traditional 301s for the #! URLs because the # seems to screw everything up (server doesn't acknowledge what comes after the #). I "think" our only option here is to try and add some 301 redirects via Javascript. Yeah, I know that spiders have a love/hate (well, mostly hate) relationship w/ Javascript, but I think that's our only resort.....unless, someone here has a better way? If you've dealt with hashbang URLs before, I'd LOVE to hear your advice on how to deal w/ this issue. Best, -G
Intermediate & Advanced SEO | | Celts180