Title tag keyword prioritizing
-
It's widely accepted that in title tags, the first word ranks the highest, and each word after that contributes less than the one before. So a page with the title "Philadelphia Parks" will rank higher than "Parks in Philadelphia" for Philadelphia, but the second page will rank higher for Parks.
With this in mind, which keywords should I put first in the title tags of my product pages? Brand name? Product SKU? Is it better to prioritze general words with higher search volume (more impressions) or more specific terms with lower search volume (stronger long tail)? Any guidance would be appreciated.
Thanks
-
I see what you mean, so you have a bit of a unique situation. Have you done keyword research? Do you have an idea of what you really want to rank for based upon search volume etc? Do people search for these specific product names and variations?
-
The problem is that, because we are a specialized store, the product names are very similar. Basically "No. 5 Blue Widget", "No. 5A Blue Widget," "No. 18 Red Widget," etc. I can't optimize all 2000 pages for "widget," but "5" isn't much of a keyword either.
-
Hi
I would prioritize the product name in the title tag on product pages. Other pages on your site should prioritize the Brand name (assuming you have multiple products from that brand, and a category page for that brand). I'm not too sure prioritizing a SKU would help, since it likely does not receive searches.
Think of it like this; your homepage should prioritize the brand of the website and its perhaps its core keyword. As you drill down into the pages, each page should successfully target categories, sub categories, products etc.
You may want to do some looking at site architecture resources, as they would give you ideas on how to prioritize keywords looking at the site as a whole.
Hope that helps!
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Tags on HTML5 Videos
We are wanting to add alt tags to all of our non-text content, from experience, what is the best method for alt tags for HTML5 Videos?
Technical SEO | | hydra_creative0 -
Meta Title Tags - Quick question!
Hi all, Our category Meta Title Tags are a little woeful and so I'm in the process of rewriting them. Let's say you have a product for sale.... some inkjet cartridges for a Canon BJ10V printer for example. In an effort to keep things concise I was thinking that for this category I should have the meta title set simply as: 'Canon BJ10V Inkjet Cartridges' and perhaps our company name after this text (and a pipe delimiter) This takes us just under 50 characters which is ideal but doesn't include any real keyword variation and will result in the company name being duplicated at the tail of the title tag on 6,000 odd pages. A large number of my competitors have title tags along the lines of: 'Canon BJ10V Cheap Inkjet Cartridges for Canon BJ-10V Ink Printers' I understand the reasoning behind this but does the variation of keywords compensate for the fact that the title looks spammy (to both humans and Search Engines). What would you do? Keep it clean and concise or stuff the title full of keywords. In the event of the former would you include the company name in each title in the knowledge they would be well under 50 characters without? Thanks for your help.
Technical SEO | | ChrisHolgate1 -
Excessive use of KeyWord?
Hey I have an Immigration website in South Africa
Technical SEO | | NikitaG
MigrationLawyers.co.za and the website used to be divided in to two categories:
1st part - South African Immigration
2nd part - United Kingdom Immigration Because of that we made all the pages include the word "South Africa" in the titles. eg.
...ers.co.za/work-permit-south-africa
...ers.co.za/spousal-visa-south-africa
...ers.co.za/retirement-permit-south-africa
...ers.co.za/permanent-residence-south-africa I'm sure you get the idea.
we since, removed the UK part of the website and now are left only with the SA part. Now my question is: Is it bad? will google see this as spammy, as I'm targeting "South Africa" in almost every link of the website. Should I stick to the structure for new pages, or try to avoid any more use of "South Africa". Perhaps I can change something as it currently stands? Kind Regards
Nikita0 -
How to test a geo tagged homepage?
The e-commerance system we have has a geo tagged hompage system so you can set up different homepages based on the user country IP. But I want to test what the default homepage is, if the system can not get the user IP, does anyone know of a way to do this? Also does googles bot, not give an IP for this, or is it always an American IP (even if your site is set to a different country)? Thanks
Technical SEO | | PaddyDisplays0 -
Meta description and Meta Keywords
Hi, We are new to SEO and have some meta Q's Should Meta descriptions and meta keywords be different on every page? Is it bad to have the same meta data repeated on the site? If it has to be different does it have to be totally different per page of just slightly different? Should the description contain keywords is there an advantage to that? Thanks Andrew
Technical SEO | | Studio330 -
Meta Description,Title
If I changed the meta description and title of the post from the existing one how long will it may take to get indexed in Google. How can I fasten the process of indexing the changed meta description and title. Thanks, Venkee.
Technical SEO | | Venkee0 -
Keywords
Hi All, If I had a site about a cartoon character (for example). When I add keywords to the 'keywords' meta tag, would I be best to put specific phrases such as Cartoon Character, Cartoon Character on TV, Cartoon Character on Television or would the following have the same effect: Cartoon Character, Tv, Movie, Television I was wondering if having the above instance might be less effective as the search engines might read TV, Movie, Television as less relevant to Cartoon Character. Hope that makes sense! 🙂
Technical SEO | | wedmonds0 -
Google Off/On Tags
I came across this article about telling google not to crawl a portion of a webpage, but I never hear anyone in the SEO community talk about them. http://perishablepress.com/press/2009/08/23/tell-google-to-not-index-certain-parts-of-your-page/ Does anyone use these and find them to be effective? If not, how do you suggest noindexing/canonicalizing a portion of a page to avoid duplicate content that shows up on multiple pages?
Technical SEO | | Hakkasan1