Facebook competition: what's the best way to do it
-
Taking some advice/ideas from this seomoz blog post
I decided to launch a facebook competition were you like/share the product you want to win.
The question is should I be looking for share or likes? From what I have read Share are more valuable than likes, but Likes would be easier to get I think (ie we could get a lot more of them). Here is an example of one of our product pages:
We already have a like, tweet +1 buttons, but not a facebook share, should it be there?
Any feedback or advice would be appreciated
-
Hi! Hopefully I can shed a little light on whether to go after shares or likes. Both actually correlate well with higher rankings, but this isn't necessarily a direct correlation it could simply mean that good content gets shared AND linked to which in turn helps rankings. Originally "likes" didn't show up in a user's wall or stream only shares did, so at that point they were more valuable because the share would be seen by more people. However FB has changed it so if you "like" something, not only does it show up on your wall/stream but it also allows you to add a comment. So it works very similarly to a share. If you feel that you can get more "likes" then go for it!
I hope this helps a bit.
Jen
-
Going back to the original question, based on this webinar
http://www.seomoz.org/webinars/future-of-link-building
FB share are more "powerful" than likes, but is it better to target "likes" as we could get more of them.
Has anyone any experience doing something like this?
-
Yes most companies do run contests with a "like" but it is almost always done with a app installed on their page
http://apps.facebook.com/promotionshq/contests/96234
here is one using the wildfire app
-
Reading though the guidelines it doesn't actually say you can't use shares, just not "likes, checking in or connecting to an app".
But the more I think about it, i'm sure I have seen big companies using likes to enter contest etc
-
http://www.facebook.com/promotions_guidelines.php
there are a few apps out there. they will all allow a contest page on your facebook page.
-
What do you mean third party contest?
I'm sure i've seen people saying if you like us you get entered into a prize draw, can you do that?
What's the best way to encourage shares?
Any advice much appreciated.
-
The aim of this contest is not too get more likes for our facebook page but to get actual share/likes for our site (or pages on our site), which is is becoming more important googles eyes (or so i have read)
I didn't know it was against facebooks rules since like based contests are so common on facebook, but good to know.
Don't know much about contest app's will look into it.
Thanks
-
I think you should read facebook legal page. It says you can't run a contest based on likes or shares. The way to get around this is to run a third party contest app on your facebook page.
Correct me if I am wrong, but if a user shares a facebook contest page they are not made fans. So if you want more fans I would suggest making it a "like" contest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Integration and Keyword Density
Hope everyone is doing well! Long story short, we have been getting a lot of customer testimonials. We started putting them on Facebook and then we decided to start adding more details into the articles section of the site. The problem is many of our customers do not go to the articles section or the FB page. We purchased a plugin to integrate most recent Facebook posts into our website. We were going to use it on our homepage as well as our top category pages. I always run content changes through the MOZ scoring utility. After integration into the home page it dropped my score from a 99 to a 91. The first issue is consistent.... to many links... the second issue we got Rand's WTH are you doing face with a warning that we are stuffing keywords.... Not our intent, but the FB posts do have keywords in them. So for now we are testing the integration on just our garage floor tile category page but I am wondering the following: 1. In general does this type of utility improve UX 2. Does Google make some concession for 'keyword stuffing' when it is because of social media posts being displayed on the page? 3. Given that we post daily, does the 'fresh content' outweigh the increased keyword density. We are ranking top 10 for several major national keywords and we don't want to screw that up. But we want to continue to improve our layout and UX
Social Media | | GFLLCCO2 -
The Rules Of A Facebook Group
Hi there, I'm currently looking to set up a Facebook Group for an Education Recruitment Business I am working with. We're setting up the Facebook group to foster a sense of community and collaboration with our current teachers. I'm currently in the process of drawing up a list of rules and regulations for our first group. The obvious ones are there such as no profanity, no spamming (can't stand spam - especially those fake Ray Ban ads!) but there I would really love some other group rule suggestions especially when it comes to users promoting our competition as education recruitment is a very competitive sector. Any thoughts would be greatly appreciated. Many thanks, James Miller - Digital Marketing Executive
Social Media | | James-Miller0 -
Does Pinterest's javascript removes rel="nofollow" ?
It's late and I might be seeing things disappear...but I noticed something strange with a Pin It button we added in our website: I added a rel="nofollow" to the <a href="">for Pinterest, however when I use the html inspector in IE or Firefox, and inspect the attributes of the link, 'rel=nofollow' is nowhere to be found.</a> <a href="">Did anyone notice this?
Social Media | | smarties954
Does Pinterest's javascript remove the 'rel' attribute? (looks like it's the case)
How does google treats this? Do they interpret the .js and ignore the 'rel=nofollow'? I hope it's a technical error on my end, otherwise thousands of website owners are being tricked into believing that they added a rel=nofollow, when in fact it's just being removed behind the scene.</a>0 -
Track Referral Visits on Facebook Fan Page
I have fan page on facebook. Recently i started social bookmarking and directory submission for that facebook Fan Page, Now i wanted to know how can i track those referral visits, from which bookmarking site visitor comming on facebook fan page.
Social Media | | sachinshelar0 -
How to coordinate blog, facebook and twitter.
I have a small law firm with a website including a blog, as well as accounts with Twitter and FB. I usually write a blog on the website then reference and link to that blog from twitter and FB. I also do short blogs that are basically links to other interesting articles about my field, and link to those as well. Is this helpful or correct from he perspective of SEO for the website? Is there a particular way to do this? I have much to learn so any comments are welcome. Many thanks.
Social Media | | NCCompLawyer0 -
Why isn't SEOMoz using Wistia's social sharing feautes?
I noticed that SEOMoz does not make use of Wistia's social sharing buttons such as a Facebook Like button. Is there any disadvantage to using the like button via Wistia rather than copy/pasting it in static HTML?
Social Media | | TheDude0 -
Are Facebook posts indexed?
Can using keywords and target phrases in posts on my Facebook fanpage help my SEO strategy, or does Google not crawl those pages so it doesn't matter in terms of SEO? If it can help, can you please provide an example? Thanks!
Social Media | | theLotter0 -
Find Facebook Likes and Google +1's Across An Entire Domain?
Does anyone know a good way to find the number of Facebook Likes or Google +1's across an entire domain? It looks like SEOMoz only shows these metrics for individual pages.
Social Media | | SparkplugDigital0