What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?
-
The full announcement is here:
http://googleblog.blogspot.com/2011/10/making-search-more-secure.html
My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales).
The community's thoughts on this one are appreciated.
-
I hypothesize that you will still be able to see keywords in your Google Analytics reports. Google's Analytics javascript call is already https compatible, so it will work on an e-commerce site running https. Why would Google block their own products from seeing keywords coming from their own engine?
When Google says the website you go to won't be able to see your search keywords or what not...I think that has to do with 3rd party analytics softwares and engines. So the big question is how will this affect seomoz. Since seomoz is pulling data from Google Analytics, if you link it up, I doubt it'll have much of an impact, but then again I don't work for seomoz.
I'm glad that they're introducing https connections as defaults on all their products for the better security, but you know there are other motivations that have to do with control.
-
It will have a HUGE impact. You won't be able to see keywords in Google Analytics. And Webmaster Tools is limited to 1000 queries /day if I remember correctly. This announcement left quite a few SEOs scratching their heads, and this is on top of the "forcing" of G+ accounts, Panda updates, changes to AdWords ad displays all in favor of some Google product They're relying more and more on their monopoly situation to maximize profits and this won't go unpunished. (Either by law or by competition.) This is my opinion only, of course.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
Www.google-analytics.com/analytics.js what is this link doing on my website?
Hello Expert, I am using google tag manager and google analytic is already configured in that now i just want to confirm when i do inspect element of my home page in that i can see this link - http://www.google-analytics.com/analytics.js where as if i do view source of my page then it is not visible. so what is this link - www.google-analytics.com/analytics.js and what role it play? Do we really need this link to be present on website? Regards, Raghuvinder
Reporting & Analytics | | raghuvinder0 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
Tracking in Google Analytics
My site has just recently (or maybe not so recently...) had a great deal of https URL's indexed (I was really only able to find this out thanks to the recent update to the GWT Index Status). It appears that Googlebot picked up an ssl somewhere (I already know where) on my site and then proceeded to crawl and index pages with https rather than http. Since I understand the issue, it should be an easy fix. My question is, does Google Analytics support (track) both http AND https for one site, or would I need to set up two different tracking codes for http and https? I figured that I might as well grab some data from the https pages that are indexed before I try and remove them. I've done a little research on using Groupings/Groups but I figured I would reach out to the MOZ community to see if anyone else has worked with a similar issue. Thanks!
Reporting & Analytics | | GalcoIndustrial0 -
Cross-Domain Tracking Urgent Query :-(
Hi Mozzers! One of my clients is having an issue with cross-domain tracking, in other words their own domain is seen as a huge referrer. When you land on their site, which is www.sunway.ie, and then choose a holiday to book it then takes you to another domain which is www.sunwayholidays.ie, during the booking process. I'm just wondering if there is a Google Analytics genius out there who may be able to take a quick look and let me know if there is any obvious solution to this within the Google Analytics code? Thanks in advance everyone! Gavin
Reporting & Analytics | | strategemilabs0 -
Having Issue with Site Search in Analytics
Hi Mozzers, We launched a website in October 2012 and have added in the settings(Google analytics) of that profile "Do Track Site Search" since we have a search box on the website. The site search report worked for 10 days and it was over(from end of december till beginning of January 2013). Since then I have been trying to understand this issue. I have added all the query search terms possible, but still not showing any signs of life. At this point I am not sure what to do? Some Help would be appreciated! Search URL= subdomain.example.com**/search/node/**.... Thanks! z93cGUZ.png
Reporting & Analytics | | Ideas-Money-Art0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
Google analytics and software applications
Hei Guys. I think i know the answer for this one but i thought i ask you in order to be 100% sure. Ok let's go.. So i set up url based goals in Google analytics. My website (what are running on WordPress) has google analytics enabled but just before customers makes desired action i have to send them to the application page. Trick is that the application page is not running on wordpress and doesn't have google analytic tracking. After customer fills the application form i send him to my /thank-you page on my wordpress site. My question is: Does the conversion still count because customer left my website for a minute in order to fill in the application form? Best Regards, Tauri
Reporting & Analytics | | seopartnermarketing0