Renaming primary domain advice
-
Hi,
We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects.
My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au
Any comments would be appreciated.
Cheers.
-
Done! You nailed the 5% pretty good.
Thank you very much EGOL! I've just reverted back the URLs.
-
To help you with that last five percent... if you change your domain your email address will not fit on a standard business card and you will get very few emails because your address will be so long that most people will make at least one typo.
-
Really helpful. Thanks. I'm 95% inclined now to revert it back to www.anteater.com.au, just need additional comments from others regarding this.
-
Wow... just personal opinion.... anteater.com.au is a totally KickAss domain that is really memorable, funny, short, clever, awesome..... and you are going to change it to something spammy like anteaterpestcontrolsydney.com.au ???
Honestly... if I owned anteaterpestcontrolsydney.com.au and somebody offered me anteater.com.au... I would mortgage my house to buy it.
If I owned anteater.com.au I would have logos, mascots, airplanes pulling banners, uniforms with anteater on the back, biz cards, SWAG... everybody everywhere would know about anteater.com.au
I think that the SEO value of anteater(tiredoftypingthislongassdomain)pestcontrolsydney.com.au is minimal if anything.... maybe even negative value.
I know that my reply was a bit over-the-top... but you should interpret that as being a reflection of my enormous enthusiasm for anteater.com.au.... If I owned that domain I would move to Australia and become the best professional ant hunter in the southern hemisphere!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why some domains and sub-domains have same DA, but some others don't?
Hi I noticed for some blog providers in my country, which provide a sub-domian address for their blogs. the sub-domain authority is exactly as the main domain. Whereas, for some other blog providers every subdomain has its different and lower authority. for example "ffff.blog.ir" and "blog.ir" both have domain authority of 60. It noteworthy to mention that the "ffff.blog.ir" does not even exist! This is while mihanblog.com and hfilm.mihanblog.com has diffrent page authority.
Intermediate & Advanced SEO | | rayatarh5451230 -
Sub Domain Usage
I see that the gap uses gap.com, oldnavy.gap.com and bananarepublic.gap.com. Wouldn't a better approach for SEO to have oldnavy.com, bananarepublic.com and gap.com all separate? Is there any benefit to using the approach of store1.parentcompany.com, store2.parentcompany.com etc? What are the pros and cons to each?
Intermediate & Advanced SEO | | kcb81780 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
Virtual Domains and Duplicate Content
So I work for an organization that uses virtual domains. Basically, we have all our sites on one domain and then these sites can also be shown at a different URL. Example: sub.agencysite.com/store sub.brandsite.com/store Now the problem comes up often when we move the site to a brand's URL versus hosting the site on our URL, we end up with duplicate content. Now for god knows what damn reason, I currently cannot get my dev team to implement 301's but they will implement 302's. (Dont ask) I also am left with not being able to change the robots.txt file for our site. They say if we allowed people to go in a change this stuff it would be too messy and somebody would accidentally block a site that was not supposed to be blocked on our domain. (We are apparently incapable toddlers) Now I have an old site, sub.agencysite.com/store ranking for my terms while the new site is not showing up. So I am left with this question: If I want to get the new site ranking what is the best methodology? I am thinking of doing a 1:1 mapping of all pages and set up 302 redirects from the old to the new and then making the canonical tags on the old to reflect the new. My only thing here is how will Google actually view this setup? I mean on one hand I am saying
Intermediate & Advanced SEO | | DRSearchEngOpt
"Hey, Googs, this is just a temp thing." and on the other I am saying "Hey, Googs, give all the weight to this page, got it? Graci!" So with my limited abilities, can anybody provide me a best case scenario?0 -
Domain buying
hello Mozzers - a bit shout out to all of you. Question - I have a 3 keyword, and the domain is available - the only thing is it has a hyphen example: black-book-covers.com Is it worth getting this domain? There is a fair amount of traffic to this domain. Thank you all - we love you, Best, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220 -
Understanding Canocalization, domain structure, redirects
Hey guys, My background is more in marketing aspect of SEO and I'm afraid my technical knowledge is not where it should be. I'm confused about how to find out whether a site is splitting link juice by having to many domains(?) that are not redirected properly. Am I asking that right? How do you figure that out? And, once you know, do you just go to the ones that are not redirecting and add a 301? Where is the best place to add a 301? I know there's a difference in the eyes of the search engines between, say, example.com and www.example.com and probably other forms, correct? I'm not a programmer or IT specialist, I'm a marketing consultant, but I feel like I'm really missing it when it comes to understanding all this stuff (looking at HTTP headers, using GWT, reading source code, etc) and am not sure the best way to learn it effectively so I can be sure I'm not missing something when consulting with clients. Help? Please? Thanks, David
Intermediate & Advanced SEO | | DavidPPeters0 -
Recovery during domain migration
On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?
Intermediate & Advanced SEO | | ninjamarketer1