How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
-
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
-
To be honest with you Eugene, it was watching Wil's video that spurred this question, Wil does give a solution in one way, but i feel that, his method just wouldnt work for what we do, and we have already actually written all articles for our categories, so its just knowing where to turn next?
-
Get your customers to write content in the form of reviews.
prioritize and do the important ones first
put information on the category pages.
There is no magic bullet, It is a long term process. You will spend hours writing content, and it will slowly pay off over time.
-
I have a client with a similar problem with over 6k individual products on an e-commerce site using manufacturers descriptions.
I think we have decided to 'bit the bullet' and get a resource to start writing unique content on these pages, starting with the most popular and working that way. The initial work will be to add a 'Our View' or 'Our Description' to each product to go above the manufacturers spec.
We also implemented customer reviews for individual products which build up unique and related content.
-
Do you have a link to that vid?
-
I think your problem here is going to be that it will be an almost impossible task to write 1500 different articles. What might be a solution for you is write good articles for each categorie and put the product names with in the articles.
-
hello,
Did you have a chance to watch the first 20 minutes of Will Renolds Preso here at SEO moz...I think its called smoking hot content creation...Or something like that...he has a few ecommerce examples right out of the gate...I have used them already and they work well...So far!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
On-Site Optimization Issue!
Hello, I have some confusion about how to structure my site to better in on-site optimization. I am using WordPress. Therefore, there are many things that I need to consider as following: Static Page for homepage OR Latest posts? Archive, Category, Author, Attachment and Tag pages - To put meta robots (no index, follow) or not to prevent duplication? If I use Static Page for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? If I use Latest Posts for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? To have breadcrumb or not? To have recent posts, comment, tag clouds or popular posts/comments widget or not? To have social sharing icons and related posts in single post or not? If you don't mind adding more tips that I don't know it would be very great! Thanks!
On-Page Optimization | | dinabrokoth0 -
Mass Duplicate Content
Hi guys Now that the full crawl is complete I've found the following: http://www.trespass.co.uk/mens-onslow-02022 http://www.trespass.co.uk/mens-moora-01816 http://www.trespass.co.uk/site/writeReview?ProductID=1816 http://www.trespass.co.uk/site/writeReview?ProductID=2022 The first 2 duplicate content is easily fixed by writing better product descriptions for each product (a lot of hours needed) but still an easy fix. The last 2 are review pages for each product which are all the same except for the main h1 text. My thinking is to add no index and no follow to all of these review pages? The site will be changing to magento very soon and theres still a lot of work to do. If anyone has any other suggestions or can spot any other issues, its appreciated. Kind regards Robert
On-Page Optimization | | yournetbiz1 -
Posting content from our books to our website
Hello, I am the newly appointed in-house seo person for a small business. The founders of our company have written several books, which we sell. But book sales are a small part of our business. We are considering posting to our website some or all of the content of the books. This content is directly relevant to the existing content of our website and would be available for free to all visitors. 1. Is it likely that the traffic and links to the new book pages would improve the search engine rankings of our existing pages? 2. We already have pdf versions of each book we could post, which are formatted nicely. Should we convert these to html to make them more friendly to search engines? 3. Of course, we would have to split each book into multiple web pages, perhaps one chapter per page. How much content could each new page optimally accommodate? 4. Would it be more valuable from an SEO perspective to post pieces of the books over time in a blog format? Thank you very much for your thoughts!
On-Page Optimization | | nyc-seo0 -
E-commerce store having same content different language pages
Hello, I have an e-commerce store operating on PrestaShop. I have four languages Fr, De, En and Nl. The url for each page changes like Example.com/en/product1 Example.com/fr/Product1 Example.com/de/product1 Example.com/nl/Product1 All these pages have same content about product1 but translated in respective language. Is it considered as duplicate content? Should I suppose to write different content for each page?
On-Page Optimization | | MozAddict0 -
Duplicate content
crawler shows following links as duplicate http://www.mysite.com http://mysite.com http://www.mysite.com/ http://mysite.com. http://mysite.com/index.html How can i solve this issue?
On-Page Optimization | | bhanu22170 -
Duplicate content
the report shows duplicate content for a category page that has more than one page. how can we avoid this since i cannot make a different meta content for the second page of the category page: http://www.geographics.com/2-Cool-Colors-Poster-Board-14x22/c183_66_327_387/index.html http://www.geographics.com/2-Cool-Colors-Poster-Board-14x22/c183_66_327_387/index.html?page=2 thanks, Madlena
On-Page Optimization | | Madlena0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0