Bit.ly URLs. Are they SEO Friendly?
-
Are URL shorteners like Bit.ly considered 301 redirects? I was thinking about using them for some longer URL's in press releases but i didn't want to loose any link juice through the service.
Thanks for the info! - Kyle
-
Thank you again for your help, i did some more research and digging and found this: https://bitly.com/pages/help#i_0_1
-
might have to check out that mozbar ! I am surprised not for the first time I guess. I am trying to think how they efficiently make the 301 redirect. Of course php or something can redirect as a 301 silly me. It must be friday.
-
The only issue with link juice is the normal concern with any 301 redirect. Some link juice will be lost, and it will be amplified if multiple redirects are involved.
Try this link: http://mz.cm/vr5WDE
The above link is to this Q&A. Use your mozbar, examine Page Attributes and scroll to the bottom. Notice the bit.ly url is a 301 redirect to this URL. That's what bit.ly is, a 301 redirect service.
Do not automatically assume all services perform the redirect the same way. Always check before committing to any service.
-
Thank you for the response Ryan. So you don't see any issue (specifically with link juice) with using these shortener services to make longer URLs more manageable in off site press releases and articles?
-
Sorry, i accidentally posted this question three times somehow? As i mentioned on the other response, I use Google UTM link tracking to measure how successful articles and press releases are on other websites (linking back to my pages). Sometime these query based URLs get quite long and my client suggested trying bit.ly.
So i was trying to see if anyone had experience with using bit.ly and if they have seen the links pass link juice.
-
URL shorteners like Bit.ly are actually 301 redirects and work as such. You can enter in the URL then examine the page using the mozbar Page Attributes and see the 301 redirect take place.
-
The converted or shortened url as you say gets routed to the old url but I doubt very much if it is possible to 301 redirect this.
I say this because I know of only 2 ways to redirect (if there are others I would like to know !)-
htaccess - cant be modified on the fly and the resources to do this would not make this viable for shortening as we know it.
-
in the head of the webpage html a redirect can be a 301.
I suspect the shorteners are just launching a new url in the same window which matches a database value which gets set, so their domains hijack each request via a standard script check for a match against the database and simply redirect using the stored 'original long url'
I cant see this being a good idea for SEO purposes. Just make the press releases into nice titles which work with your CMS to get some long tail searches.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doudle URLs without Canonical link and a change in keyword.: What are the effects on SEO?
I built my new website and i have two major worries. 1. My home page has two URLs. The one with a high PA though indexed by Google, is not submitted in the sitemap. I tried to place a canonical tag but the hosting service said it was impossible for me to place the canonical link. My concern is if the indexed page will be successfully optimized for SEO without it being submitted in the sitemap and what happens to the other URL for the same page which is also indexed and submitted in the sitemap? 2.I started my link building campaign for one of my pages. I acquired some good PA already for a particular keyword but later on discovered it will be very difficult for me to rank for the major keyword. I have decided to change the keyword. Will the acquired PA influence the SEO for the new keyword? I wish to know if i should dissolve the links to the page for the former keyword or should i maintain them and move forward with building links for the new keyword as well.
Technical SEO | | trevordocs0 -
Redirect indexed lightbox URLs?
Hello all, So I'm doing some technical SEO work on a client website and wanted to crowdsource some thoughts and suggestions. Without giving away the website name, here is the situation: The website has a dedicated /resources/ page. The bulk of the Resources are industry definitions, all encapsulated in colored boxes. When you click on the box, the definition opens in a lightbox with its own unique URL (Ex: /resources/?resource=augmented-reality). The information for these colored lightbox definitions is pulled from a normal resources page (Ex: /resources/augmented-reality/). Both of these URLs are indexed, leading to a lot of duplicate indexed content. How would you approach this? **Things to Consider: ** -Website is built on Wordpress with a custom theme.
Technical SEO | | Alces
-I have no idea how to even find settings for the lightbox (will be asking the client today).
-Right now my thought is to simply disallow the lightbox URL in robots.txt and hope Google will stop crawling and eventually drop from the index.
-I've considered adding the main resource page canonical to the lightbox URL, but it appears to be dynamically created and thus there is no place to access (outside of the FTP, I imagine?). I'm most rusty with stuff like this, so figured I'd appeal to the masses for some assistance. Thanks! -Brad0 -
Same URL names in one domain
Hi All, I have 9 different subdirectories for languages in the same domain example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages. I know it is better to translate URLs, but we won't for now, because all the NON-ASCII characters. But we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at least for the main domain URLs? www.example.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
URL is invalid: Why?
Hello everyone, I am currently listing my company on business directories. For some websites however when I add my website URL, it comes up as URL is invalid. What could be the reason for this? I have tried different variations like www., http:// and https://. Kind Regards,
Technical SEO | | SMCCoachHire
Aqib0 -
Badges & SEO
Hello, Moz Community! We're working on creating an affiliate badge for events that make our best-of list and we're wondering: if every event website embedded the badge (could be as many as 70), would having the same image hosting URL for each one raise concerns with Google? Thanks!
Technical SEO | | EveryActionHQ0 -
URL Structure for Deal Aggregator
I have a website that aggregates deals from various daily deals site. I originally had all the deals on one page /deals, however I thought that maybe it might be more useful to have several pages e.g. /beautydeals or /hoteldeals. However if I give every section it's own page that means I have either no current deals on the main /deals page or I will have duplicate content. I'm wondering what might be the best approach here? A few of the options that come to mind are: 1. Return to having all the deals on one page /deals and linking internally to content within that page
Technical SEO | | andywozhere
2. Have both a main /deals page with all of the deals plus other pages such as /beautydeals, but add re="canonical" to point to the main /deals page
3. Create new content for the /deals page... however I think people will probably want to see at least some deals straight away, rather than having to click through to another page.
4. Display some sub-categories on the main /deals page, but have separate URLs for other more popular sub-categories e.g. /beautydeals (this is how it works at the moment) I should probably point out that the site also has other content such as events and a directory. Any suggestions on how best to approach this much appreciated! Cheers, Andy0 -
Friendly URLs
Hi, I have an important news site and I am trying to implement user friendly URLs. Now, when you click a news in the homepage, it goes to a redirect.php page and then goes to a friendly url. the question is, It is better to have the friendly URL in the first link or it is the same for the robot having this in the finally url? Thanks
Technical SEO | | informatica8100 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050