Any advice for setting up a Job Board?
-
Hi-
I've got a big client who is setting up an in-house job board, ie. as part of their own site. They are a diverse company that offers a wide variety of roles across the whole country.
The software they have chosen to use is not in any way SEO-focused. Therefore I'll need to recommend some modifications to the sitemap created by the web design team, within the time and budget available to me.
At this stage I am thinking along the lines of determining the major geographical areas and job sectors and creating summary (landing) pages such as /jobs/california/electrical-engineering which contain any currently available roles for that geo+sector.
I've tried to find guidance on job board SEO optimization or even case studies but haven't found much at all. This seems useful though: http://www.jobboardmount.com/cm/features/seo_dashboard
Does anyone have any tips or links to useful information on job board SEO?
Thanks in advance!
Jules
-
Hi Juller
If it's a large diverse company, the website will receive a lot of visits from Brand searches and a lot of Direct visits.
Ensure that the new job board can be easily found from key pages within the website, especially the Homepage and the About page.
Many prospective candidates will arrive there and then navigate their way to the job board rather than landing straight on it from a search on eg. electrical engineering jobs in california.
Your URL structure suggestion seems logical by the way, is still good to at least get it setup well for search, which it looks like you will do. The Title, Description and H1 tag will be important to optimize for key job search terms within each job vacancy that gets posted there.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I outrank Monster and ZipRecruiter in Google for Jobs?
My company has recently started using Google for Jobs to post all of it's available positions. Unfortuntely, they also list these same jobs on third party job boards like Monster.com, ZipRecruiter, Lensa, etc. Some people are wondering why we aren't outranking these third party sites. My explanation has been that those sites are specifically made for job searching and have much better authority with Google, so they are going to always outrank us. Aside from taking down the third party posts, is there anything we can do to get our jobs higher in the rankings for Google for Jobs? Very appreciated!
Intermediate & Advanced SEO | | MJTrevens0 -
Set Robots.txt file to crawl my website at specific times
Our website provider has stated that they can only 'lift' their block on our website in order for it to be crawled as specific times. Is there any way to amend a robots.txt to ensure that it crawls our website at a specific time of day/night in order to coincide with the block being lifted? Many Thanks, Charlene
Intermediate & Advanced SEO | | CharleneKennedy120 -
Help to identify that this SEO agency is doing a TERRIBLE job
Hi folks, I am working with a group for which I do SEO etc. for one part of the group. Another part of the group hired an SEO agency to carry out their SEO for them (before I joined). In short, they are doing a terrible job by building links in very dodgy directories (ones which get taken offline) and via machine generated 'articles' on horrendously bad 'blogs'. Please take a look at these 'articles' and leave your thoughts below so I can back up the point that these guys are not the kind of SEOs we should be working with. [List of links to articles removed by moderator] Many thanks in advance, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
URL Parameters Settings in WMT/Search Console
On an large ecommerce site the main navigation links to URLs that include a legacy parameter. The parameter doesn’t actually seem to do anything to change content - it doesn’t narrow or specify content, nor does it currently track sessions. We’ve set the canonical for these URLs to be without the parameter. (We did this when we started seeing that Google was stripping out the parameter in the majority of SERP results themselves.) We’re trying to best strategize on how to set the parameters in WMT (search console). Our options are to set to: 1. No: Doesn’t affect page content’ - and then the Crawl field in WMT is auto-set to ‘Representative URL’. (Note, that it's unclear what ‘Representative URL’ is defined as. Google’s documentation suggests that a representative URL is a canonical URL, and we've specifically set canonicals to be without the parameter so does this contradict? ) OR 2. ‘Yes: Changes, reorders, or narrows page content’ And then it’s a question of how to instruct Googlebot to crawl these pages: 'Let Googlebot decide' OR 'No URLs'. The fundamental issue is whether the parameter settings are an index signal or crawl signal. Google documents them as crawl signals, but if we instruct Google not to crawl our navigation how will it find and pass equity to the canonical URLs? Thoughts? Posted by Susan Schwartz, Kahena Digital staff member
Intermediate & Advanced SEO | | AriNahmani0 -
Panda penalty removal advice
Hi everyone! I'm after a second (or third, or fourth!) opinion here! I'm working on the website www.workingvoices.com that has a Panda penalty dating from the late March 2012 update. I have made a number of changes to remove potential Panda issues but haven't seen any rankings movement in the last 7 weeks and was wondering if I've missed something... The main issues I identified and fixed were: Keyword stuffed near duplicate title tags - fixed with relevant unique title tags Copies of the website on other domains creating duplicate content issues - fixed by taking these offline Thin content - fixed by adding content to some pages, and noindexing other thin/tag/category pages. Any thoughts on other areas of the site that might still be setting off the mighty Panda are appreciated! Cheers Damon.
Intermediate & Advanced SEO | | Digitator0 -
Your advice regarding thin content would be really appreciated
Hi guys, I have embarked on a new site creation. The site is being created from scratch and very custom. Basically the site allows people to review certain products and services. If each review completed by users is seen as a seperate page by google ... is this considered deceptive or a likelihood of being slapped with a thin content penalty? Basically 1 product may have hundreds of reviews naturally over time. Some may be really short and some may be longer. the reason why i would like the user reviews to be seen as seperate pages is because I want google to understand that people are regularly interacting with the main content page. Any advice in this area would be really appreciated.
Intermediate & Advanced SEO | | irdeto0 -
XML Sitemaps settings for simple websites
We have numerous simple websites that are not updated very often (maybe once every 12-18 months). We are trying to create the perfect XML sitemap for them. Which brings me to my 2 questions:- 1. Should we include the "lastmod" tag in the XML sitemap? 2. What would you set the "changefreq" at? Once a month? Remember these sites are never updated as they are simple sites for industry sectors such as building and property maintenance. Please justify your answer and explain why as we are trying to understand.
Intermediate & Advanced SEO | | JohnW-UK0 -
Need some urgent Panda advice. Open discussion about recovering from the Panda algorithm.
I have a site that has been affected by Panda, and I think I have finally found the problem. When I created this site in the year 2006, I bought content without checking it. Recently, when I went through the site I found out that this content had many duplicates around the web. Not 100% exact, but close to. The first thing I did is ask my best writer to rewrite these topics, as they are a must on my site. This is a very experienced writer, and she will make the categories and subpages outstanding. Second thing I did was putting a NOINDEX, FOLLOW robots meta in place for the pages I determined being bad. They haven't been de-indexed yet. Another thing I recently did is separate other languages and move these over to other domains (with 301's redirecting the old locations to the new.) This means that the site now has a /en/ directory in the URL which is no longer used. With this in mind I was thinking to relocate the NEW content, and 301 the old (to preserve the juice for a while.) For example: http://www.mysite.com/en/this-is-a-pandalized-page/ 301 to http://www.mysite.com/this-is-the-rewritten-page/ The benefits of doing this are: decreasing the amounts of directories in the URL getting rid of pages that are possibly causing trouble getting fresh pages added to the site Now, the advice I am looking for is basically this: Do you agree with the above? Or don't you agree? If you don't, please be so kind to include a reason with your answer. If you do, and have any additional information, or would like to discuss, please go ahead 🙂 Thanks, Giorgio PS: Is it proven that Panda is now a running update? Or is it still periodically executed?
Intermediate & Advanced SEO | | VisualSense1