Keyword domains
-
Hello,
I am the proprietor of RacquetSource.com,
Is there any merit to using keyword domains and have them redirect to the site, or a specific page on the site?
For Example, the keyword term, Squash Racquets, if I were to purchase a domain name, squash-racquets.com and have it redirect to http://www.racquetsource.com/squash-racquets-s/95.htm will this effect positively to my search ranking of the keyword term Squash Racquets?
Any insight would be greatly appreciated.
Cheers
Geoff
-
Thank you Simon,
Is there a more powerful way to get my specific Squash Racquets page ranked higher in addition to additional content and optimization?
-
Hi Geoff
Probably not the answer you'd like to hear; there will be absolutely zero SEO benefit from doing this. The new domain would have no history behind it, thus zero strength to pass on, no matter how many relevant keywords are in it, simply doesn't work like that.
If you were to purchase an existing website with keywords in the domain and redirect that, a different story, there would be some SEO benefit, so long as that website is a good quality website with a positive history.
Though the reason to do that wouldn't be for the keywords anyway, as it's the general consensus that keyworded domains do not carry as much SEO weight as they used to. Such a purchase and redirect would be for the overall websites' positive qualities rather than the keywords in the domain.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it important to have a csv with high listing keywords?
I understand some digital marketing companies have a list of relevant keywords that are high ranking. I'm just curious why might they need it? I'm thinking about adapting this process into my companies marketing department, but I can't justify it if it is necessary. Could somebody care to explain why its important and an example when needed?
On-Page Optimization | | petmkt0 -
Moz is advising that a page has too many of the same keywords.
But this sub-category page includes products that have the keyword in the product name. Should I be concerned?
On-Page Optimization | | Tacony_Corporation0 -
Domain sub-directory not performing
We've restructured our site over the past 6 months and I'm going to run you through the whole scenario as I would love any feedback you guys have. 6 months ago we had 2 websites http://boulders-climbing.com (climbing facility) and http://bouldersuk.com (shop). We made the decision to merge the websites and leverage the SEO on 1 site. Although boulders-climbing.com was the older and more established domain, the company wanted to use bouldersuk.com so a whole new website was designed and boulders-climbing.com was redirected to bouldersuk.com. The climbing facility website now sits at bouldersuk.com and the shop was moved to bouldersuk.com/climbing-shop with 301's for all shop pages. This has lead to a significant a increase in domain rank for bouldersuk.com and much better rankings for the climbing centre related terms. The desired effect has been achieved, well half of it anyway. The search rankings for bouldersuk.com/climbing-shop have never reached the previous heights and are still heading in the wrong direction, even though the overall domain ranking has increased by 50%. What can I do to get the SEO for /climbing-shop working again? We're adding fresh content to our latest news with links through to products and categories, all category pages have A grades. we are attempting to link build but it is much more difficult for e-commerce than for the facilities pages. Is the SEO of the main site hampering(masking?) the /climbing-shop? All feedback on the whole process would be much appreciated. Thanks!
On-Page Optimization | | benj450 -
Keyword in url, which way better?
Hello, is there a difference between urls for targeting keyword "brazil tourist visa" fastbrazilvisas.com/tourist or fastbrazilvisas.com/brazil-tourist-visa ? ran the report In-Page Optimization it tells "no keyword usage in url". is there an idea behind that? thanks
On-Page Optimization | | Kotkov0 -
Keyword reversal
Suppose you want a page in your website to rank for a two word phrase like "red wagon". So you create a page mywebsite.com/redwagon.html and optimize it for "red wagon". Suppose the domain name redwagon.com is taken, but the domain name wagonred.com is available. Is it possible to take advantage of the available domain name wagonred.com to improve the rank of mywebsite.com/redwagon.html?
On-Page Optimization | | ChristopherGlaeser0 -
Should I bother with branded keywords in my onsite SEO improvements?
Someone recently told me that using branded keywords extensively in your copy and titles may be unnecessary so long as you have a substantial catalog of back links containing keyword rich anchor text. Can I take this to mean I can privilege non-branded terms over branded in my onsite SEO efforts?
On-Page Optimization | | bbelgard0 -
Title tag best practices when domain and brand are the same
I know the old standard for title tag optimization is to use your brand name in the title for a multitude of reasons, all of which are indisputable The most important reason being any strength and awareness can aid in click-thru. But does this hold true for exact match domains? Considering the way a search result is displayed, any awareness and strength derived from using the brand in the title is automatically included in the search result of an exact match domain without having to sacrifice valuable characters in the title. The organic value (or value beyond simply seeing the brand displayed and nothing else) can't have that much of an impact, can it? For Example, given the result attached, is it worth it to repeat dog.com in the title if it is already showing in the result? dog.png
On-Page Optimization | | NextGenEDU0 -
How to use good keyword URL to help main site
Hi. I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword. I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right. Thanks very much.
On-Page Optimization | | jimmyseo1