What initial link building do you do for a new site?
-
Directories? Social Media? PR?
-
This reply is worth a LOT of money.
-
With free you can check if the name has been taken for all of them. Then you have to registerer yourself. Paid will just do some registration for your I believe, so I've always stuck with free.
-D
-
Thanks for the knowem recommendation! Is the free version sufficient, or is it worth paying for?
-
Thanks for the detailed response! Looks like I'm right around #5.
-
I find local or niche directories, just the free ones if they are local or relevant. If they are nich then by nature no everyone is included.
Matt Cutts has stated that they still give weight to directoreis that dont accept eveyone, he has also stated that local directoreis are a good idea, when mixed with a few quality links.Paid directoreis are ok, if the fee is justifyed, meaning the review your submission and dont accept all commers.
-
and grabbing those social profiles through knowem is also good proactive online reputation management
-
Use knowem to find and claim 100s of social profiles, especially on social sites within a niche you might not have been aware of. The social profiles aren't link building per se (because many aren't followed links) but Alan has listed this #2 and I would agree. It creates a social web around your site and strengthens trust in the brand.
-Dan
PS - all of Alan's tips are spot on, as always
-
1. Press release (SEO capable, using best practices)
2. set up accounts on Twitter, Facebook, LinkedIn
3. Submit to whatever high quality, topically relevant niche market directories that might be appropriate
Wait a week then 4. Create a blog on the site and set up social bookmarking capabilities on it (Stumble Upon, Google +1, Twitter, Facebook) and then submit that blog feed to appropriate blog directories, and set up an auto-feed to twitter, Facebook and LinkedIn for each article that gets published.
5. After a couple articles are posted, send out another press release announcing the blog but don't stop posting articles - have them scheduled out over time so it builds value
6. Get an infographic created - they can be created for just about any topic, boring or otherwise.
7. Promote the infographic
Following that technique, my team and I typically get stellar results
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Link-Building Prospect Consolidation
Is there a way to consolidate link prospects in Moz or should we look for an external tool e.g. Raven Tools, Buzz Stream etc.? Thanks. 🙂
Link Building | | HeatherBakerTopLine0 -
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
30,746 Links from One Site to Our Site
I learned this morning in our Google Webmaster Account about a website has 30,746 links to our website. Both our website and their site present information related to plastic materials, so in essence they complement one another. However, is having that massive amount of links from one site to ours a bad thing and should we use Google Disavow? Also, they have a PR3 while our site is PR5 (not sure if that matters much).
Link Building | | Prospector-Plastics0 -
Linking to a site in the US from a site in the UK - Good, bad or not important?
Would linking to a site in the US from the UK do harm or good if the site being linked to is industry related? i.e. a UK web design company linking to a US web design career site.
Link Building | | Tone_Agency0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
How many nofollow links should we build to have a natural link profile
Hi guys, As with many link builders we have been building lots of dofollow links for our site, so many that mainly our incoming links are dofollow. Some pages have 99.5% dofollow external links which I know is not very natural. In your experience in terms of percentage how much should you have in terms of nofollow external links in your link profile. I noticed SEOMoz has about 12-13% nofollow external links, shall I go with this figure? Thanks guys. David
Link Building | | sssrpm0 -
How to target keywords on a new site?
I have a site I launched a few months back, and the niche isn't all that competitive. After a bit of work the domain is now sitting near the bottom of page 2 on google but it's number 2 in yahoo search. I have been manually building the links but they are all targeted to just one keyword, and mainly have the same link text. Will this look suspicious to google, and should I be spreading my anchor text over different keywords? Or is the reason Im ranking so well in yahoo be because they are just picking up more backlinks? 23 from yahoo but only 9 from google.
Link Building | | timscullin1