Do links tagged with Analytics UTM parameters has the same significance as once without any parameters?
-
If we add UTM parameters to inbound links, for tracking specific referral behavior, will those link have the same SEO significance as links without parameters?
-
Additional parameters do not affect link juice in any way.
If the URL is visible to users, it may affect click-through-rate. A clean, short URL will normally receive more clicks then a longer, less readable URL.
Also if the URL is also the text link, then the anchor text for the link is not good. A clean URL can offer solid anchor text.
A last point concerns ensuring your links go to a single page and are not seen as duplicate content: http://www.seomoz.org/ugc/url-tagging-clean-up-your-act
-
Thanks for your response.
What I mean is, will the link will pass the same "juice", with and without additional parameters.
For example:
http://www.usearch.co.il/?utm_source=coop&utm_medium=textads&utm_campaign=website
-
Can you clarify exactly what you mean by "same SEO significance"?
Also, can you share a generic example or two of URLs with your parameters added? I am trying to determine if you are tracking 1 or 2 items, or a dozen items.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Analytics track conversions in real time?
Looking at the section: Conversions > Goals > Overview - does Google Analytics provide real time / same day metrics for this conversion data or does it take 24 hrs?
Reporting & Analytics | | Rich_Coffman0 -
How do you setup a test analytics account?
I have created a test view but that is not helping with skewed data. Do you all just create a total separate profile with a different GA account for a non-indexed domain? How can I test tag manager and other things without messing with our data? I have our IP filtered out so it doesn't show up in reports but other event tags from outsiders will.
Reporting & Analytics | | Sika220 -
Google Analytics Data
What tools can one use to audit a site to ensure that Google Analytics is capturing all the visits that we are getting? TIA Asif
Reporting & Analytics | | prsntsnh0 -
Google Analytics complexe solution?
Hello, We have Google Analytics on our website and we have started to track the conversions.
Reporting & Analytics | | lunacloud
Basically we have a goal with 3 steps: Account Details (Personal Information) Confirmation (Mobile Confirmation Code) Email ( confirmation link) On the last step (Destination Goal) we send an email to the customer with the account confirmation link, the tracking works perfectly. Our problem is with the Goal Completions on "Traffic Sources" >> "AdWords" >> "Campaigns", Analytics doesn't add the conversions. This problem is related to the email confirmation? There is any solution to overcome this problem? Thank you! yzujFZU.png f4fay1G.png0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Analytics oddity
This one has me a bit puzzled... I was just conducting a bit of routine analysis on a client's site, when I noticed avg. traffic doubled on one particular day. Now, this was easy to spot, since avg daily traffic for this site is 100 per day. The site also has approximately 100 pages of content. Here is the odd part... the spike was clearly attributed to Direct traffic and from a specific network in Palo Alto. The Bounce Rate was 100% and it appears that every page on the site was visited - very briefly. Any clues as to what may have triggered this? A competitor maybe? An unkown bot? I am looking forward to your thoughts.
Reporting & Analytics | | SCW0 -
Un-link Google Analytics
I have set the wrong account/password details for one of my campaigns. How do I 'step back' and choose the correct settings please? Thanks Ian
Reporting & Analytics | | driansmith0 -
Google Analytics Best Practice Set up for Clients
Hi When setting up new Google Analytics accounts for clinets what is the preferred/best practice. At present we have our own company google account and add new clinets this way (to our account) - the disadvantage with this, we can only grant them limited account access otherwise they would be able to view all the accounts we cretaed. Plus we can't link their adwords to the GA account we cretaed them. Is it best practice to set the client up with their own Google Account and then we just link to their account. Advise would be appreciated, thank you.
Reporting & Analytics | | daracreative0