Track keywords of our competitor
-
Is there a way for us to track the keywords of our competitor and so we can use that to optimize our sites?
-
Not really automate the process. You see there's a lot of possible keywords and we are thinking of focusing first on those keywords that our competitor is using. So in a way getting some ideas on which keywords they are using.
-
I would focus on figuring out what keywords you're targeting (you are an expert for your product after all) and then compare your rankings against your competitors. You can use a tool like Rank Checker. (Though beware when using it as it will search via your profile & IP unless you tweak your search.)
-
Raventools.com will crawl you site and pick out the words that repetedly occur on your site and then the rankings for those. Thats pretty close to knowing the rank i'd say.
Semrush does the same for adwords as that might show witch words they ar trying to rank for.
But like I said, I would'nt do that since it might not be the words you really want to rank for.
-
You can't go like: automate the process that you get keywords where your competitor ranks for. Somebody should build a tool for that :0
You can go like: see what pages your competitor has optimized, how he structured his site, see where he gets his links from and with what anchor text and go from there.
And of course you can use the keywords you want to rank on and see where your competitor ranks for those keywords.
-
You can, but I would'nt recommend you do that. You should find out witch keywords konverts on YOUR site and that analyse that data in google keyword tool to find out witch keywords have the most searches.
Go for the words that converts!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I see the keywords my competitors are ranking highly for?
I want to know which keywords I should be targeting to get the traffic from rival companies. I work for a travel company. Is there a way I can do this on Moz? Thanks so much!
Moz Pro | | nicolewretham1 -
Which is the better keyword strategy? Specifying page or seeing what ranks?
I recently began using another third-party tool that requires a list of keywords and the URLs I want those keywords to rank on (for example, "vegetarian recipes" on www.123.com/vegetarian-recipes). Is this a better strategy than using the Moz ranking tool to see which pages on my domain my target keywords are already ranking for? I can see how the former might mean we miss opportunities but the latter doesn't necessarily show how my priority pages are doing for specific keywords.
Moz Pro | | RikkiAyers1 -
Keyword rankings and main company tagline not matching
I have a question about keywords rankings and on page keywords. I don't rank very well for the keyword "Nutcracker". But, my tag line is "Your one stop Nutcracker and Ballet Gifts source". One of my most important keywords is "Nutcrackers" (see the s 😉 ) and I hot hit really hard in my rankings with the google algorithm update. Almost a 30 position difference from one day to the next. Am I shooting myself in the foot by having Nutcracker being in the forefront, even though my chances of ranking for that are very low as there is high competition with more actual "The Nutcracker" related content. I do have the word "nutcrackers" on my home page...but all of a sudden I feel like i'm wasting space, or I should have made the tagline "Your one stop Nutcrackers and Ballet Gifts source". It just doesn't sound as good. I just recently dove headfirst into SEO and moz, so I consider myself a noob, but I learn quite quickly. Thank you for your help! Esmee/Owner www.nutcrackerballetgifts.com 12-inch-nutcrackers-n1211-a.jpg
Moz Pro | | NutcrackerBalletGifts0 -
Export & Email Keyword Report for Selected Tags
Is there a way to get a keyword ranking summary report emailed to me for specific tags?
Moz Pro | | CPollock0 -
SEOmoz campaign - keyword rankings...
Hi there, I have a quick question: Does it make a difference if I add keywords to a campaign with the '[' and ']' brackets included? I just realized that I had copy/pasted many of my keywords from the exported CSV from the Google AdWords Keyword Tool and I fear that the keyword rankings on SEOmoz might factor the brackets as part of the keywords themselves. Thanks in advance! Ben
Moz Pro | | BenHammer0 -
Ranking are not updating for my keywords
i have almost three week now and some of my keywords still not showing any ranking under ranking tab instead they are showing the day next crawl is due. Any suggestions Thanks
Moz Pro | | TahirLiaqat0 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2 -
How Do You Leverage Linkscape Data to Overcome Your Competitors?
Hi everyone...I used Q&A a long time ago when my company had a paid subsription but I haven't used it in a while, so I'm excited! And since the Q&A is apparently addressed to the Moz community, I figured I would embrace it and ask all of the Mozzers out there: How do YOU use Linkscape to reverse engineneer a competitor's website? I understand how to use Linkscape. What I'm looking for is specific filtering or "out of the box" uses of Linkscape to truly understand how a website has obtained it's ranking in the search results. In particular, I'm really curious about how everyone (including those who truly know how Linkscape works, i..e the minds behind it) make sense of the "DJ Passed" #'s or "most important links" criteria. I realize Linkscape is wonderful, but what I've found is that often times the links that "pass the most juice" or the links that are the "most important" AREN'T actually the most important links on a site. For example, I often find that the links that have the highest "DJ Passed" are directories. I could be wrong, but my guess would be that directories actually pass very little link juice. If directories gave as much link juice as the linkscape metrics indicate, then they are by far the best linking source, which I think we all know isn't the case in most instances. To be clear...My intention is not to "debunk" the value of Linkscape...On the contrary, I think it's a wonderful tool and I want to understand it's nuances so I can identify "false positives", use it to get a true picture of a website, and get any tips/tricks from those who've successuly used it to overcome there competitors. Thanks ahead of time!
Moz Pro | | LuminConsutling1