Optimizing one site for multiple countries
-
I am working on a project, where we have one website, with a country specific domain, which is currently ranking well in local search.
The client now wants to expand his business into two new countries (all english speaking) and would like to rank for the same keywords in these two new countries. The customer do not want to create new websites for the new countries.
Because its a local domain and the website is setup for local search in GWT with locally hosted server, i expect challenges in optimizing for new countries without impacting the current local ranking.
Question 1: What would be the recommended approach for maintaining their existing ranking on local search, while optimizing for the new countries.
-
Thanks for your input.
Together with subfolders, we will take your advice and work on getting local links.I guess since we are using subfolders, the local links will benefits the entire domain.
Thanks for sharing the link to the whiteboard friday.
-
Thanks James, appreciate your advice.
I think we will go with the subfolder option, even though it might create a rather odd looking url because of the existing country specific domain name. So will end up with something like domain.com.au/sg.
-
This video should be a great help: http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Depending on the type of site/competition it might even be possible to rank well in other countries with the current setup, by building links from these countries for a start. Assuming otherwise though...from what I've read (I'm not speaking from experience) I'd recommend sub folders, as James mentions. As well as adding them to Webmaster Tools make sure you specify the language in the Doctypes and meta language (e.g. I think Australian English is au) and adjust localised spellings. You might want to get a native of each country to check over everything - even the search terms the client wants to rank for elsewhere might not mean much or get much traffic in another English speaking country. Get some links from each country too.
-
If they do not want to set up a new domain you can try and make new "sub folders" on the website to target the new country then what you can do is GEO target this sub folder in Google web master tools too. example: website.com/au/
If the client does not like that idea you can set up a sub domain and then target this via web master tools. example: au.website.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Moz encountered an error on one or more pages on your site" Error
I have been receiving this error for a while: "Moz encountered an error on one or more pages on your site" It's a Multi-Lingual Wordpress website, the robots.txt is set to allow crawlers on all links and I have followed the same process for other website I've done yet I'm receiving this error for this site.
Technical SEO | | JustinZimri0 -
Sitemap.xml Site multilang
HI all, I have some questions about multilang sitemap.xml. So, we use the same domain subdirectories with gTLDs example.com/pt-br/
Technical SEO | | mobic
example.com/us/
example.com/es/ How should I do the sitemap.xml in this case? I thought of three alternatives: Should I do a sitemap_index.xml to each lang and make categories for these sitemaps? Examples:
http://www.example.com/pt-br/sitemap_index.xml
http://www.example.com/en/sitemap_index.xml
http://www.example.com/es/sitemap_index.xml Should I do only one sitemap_index.xml covering all categories of all languages ? Examples:
http://www.example.com/sitemap_index.xml
http://www.example.com/pt-br/sitemap_categorias_1.xml
http://www.example.com/es/sitemap_categorias_1.xml
http://www.example.com/us/sitemap_categorias_1.xml Should I do a sitemap setting all multilang? <url><loc>http://www.example.com/us/</loc>
<xhtml:link <br="">rel="alternate"
hreflang="es"
href="http://www.example.com/pt-br/"
/>
<xhtml:link <br="">rel="alternate"
hreflang="us"
href="http://www.example.com/us/"
/>
<xhtml:link <br="">rel="alternate"
hreflang="pt-br"
href="http://www.example.com/pt-br/"
/></xhtml:link></xhtml:link></xhtml:link></url> Thanks for any advice.0 -
Redirecting old html site to new wordpress site
Hi I'm currently updating an old (8 years old) html site to wordpress and about a month ago I redirected some url's to the new site (which is in a directory) like this... Redirect 301 /article1.htm http://mysite.net/wordpress/article1/
Technical SEO | | briandee
Redirect 301 /article2.htm http://mysite.net/wordpress/article2/
Redirect 301 /article3.htm http://mysite.net/wordpress/article3/ Google has indexed these new url's and they are showing in search results. I'm almost finished the new version of site and it is currently in a directory /wordpress I intend to move all the files from the directory to the root so new url when this is done will be http://mysite.net/article1/ etc My question is - what to I do about the redirects which are in place - do I delete them and replace with something like this? Redirect 301 /wordpress/article1/ http://mysite.net/article1/
Redirect 301 /wordpress/article2/ http://mysite.net/article2/
Redirect 301 /wordpress/article3/ http://mysite.net/article3/ Appreciate any help with this0 -
What do you think about my new site?
Hi everyone, I'm looking for a review for my new site www.interlive.it Could you please let me know what do you think about the work that I did for my site. I'll be very happy to receive your suggestions. Regards, Mike
Technical SEO | | salvyy0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Cross links between sites
hi, We have several ecommerce sites and we cross linked 3 of them by mistake. We realize that the sites were linked through WMT, We have shut down 2 of the sites about 2 months ago, but WMT still shows the links coming from those 2 sites. how do we make sure that google will see the sites are shut down. Is there a better of way resolving this issue. We are no longer using those sites, so do not need them to be active. whats the best solution to show google that the links are no longer there. Crawler shows that it was able to crawl the site 45 days after it is shut down. thanks nick
Technical SEO | | orion680 -
Why is this site ranking better than me
Hi just used the compare tool to try and find out why a site is ranking better than me http://www.opensiteexplorer.org/comparisons?site=www.lifestylemonthly.co.uk%2F my site is www.in2town.co.uk and the site i am comparing with is http://www.lifestylemonthly.co.uk/ Can anyone explain what is going on and how i can achieve better ranking results
Technical SEO | | ClaireH-1848860 -
Help optimising this site
Hi I have been optimising this site http://seakayakdevon.co.uk/ which is a wordpress site since making changes to it recently the site is now indexed and appearing among its competitors. trouble is they still are placed higher rn the SE rankings. i wish to optimise for local search i.e on Google places etc. but the trouble is there is'nt a physical address for the business it is run from various coastal locations. any ideas how i can still market for local search- maps etc. I have done the following optimisation: sitemaps title tag, description tag improved content removed duplicate content an blocker pages replace image text and replaced with header tag improved page names - making them static any advice of guidance would be greatly appreciated- will the fatc its built in wordpress limit its ability to gain better ranking in the SE? Thanks
Technical SEO | | Bristolweb0