Yahoo Site Explorer died. Does DA and PA Seomoz parameters have all it takes to replace YSE?
-
We're trying to simplify our link analysis job when acquiring a new external link. We're wondering to know if Domain Authority Seomoz parameter is all what we need to take a decision.
Does DA Seomoz parameter takes into consideration 'domain age', 'alexa ranking', 'dmoz links', indexed pages on google', and 'inbound links vs outbound links'?
-
A few thoughts regarding your guidelines:
It can take 60 days for the PA of a new page to be updated in OSE. If the page you are attempting to acquire a link from is new I would not be concerned about the page's PA at all.
The Domain Age is not a factor I would consider at all when acquiring a link.
Toolbar PR is only updated every 3-4 months so you wont know the true PA of a page, especially if it is a new page.
I would recommend the following primary considerations when acquiring links: site DA, popularity of the page which offers the link (if it is a new page, what is the expected PA/PR of the page in 90 days), relevance of site and page and the location of the link (in content, footer, etc).
-
Hi! I've read Matt's blog post Introducing SEOmoz's Updated Page Authority and Domain Authority and now we better understand how PA and DA works. You guys do a really good job!
We check the metrics of hundreds of pages and domains when acquiring new links and that's why is very important for us to make this fast.
Now that Y!SE died and we better understand how PA and DA works we conclude that we'll be checking the following factors before acquiring new links:
- PA: should be 25+
- DA: should be 25+
- IP: links should not be from the same C class.
- Domain Age: at least 1 year old
- Indexed Pages: at least more than 30.
- IP Neighborhood: domain should not have more than 2 spammy sites on its neighborhood.
- Context and Relevance: according to target keyword.
- PR: page rank should be 1+.
- Google Cache: no more than 2 weeks latency.
We thinks that the metrics above are all what we need BUT honestly still too much to check. Seems that nobody has the magic wand!
Are we missing something? Checking more than should I check?
-
Just figured I'd toss in my $0.02.
As others have noted, Y!SE offered no metrics as to the importance/influence of a site or page in its index, so there's really nothing to compare it with. Google offers PageRank, which Linkscape also has (mozRank). But PA and DA are designed to be predictive algorithms with tons of inputs that try to best reflect how Google.com (US) values links and link metrics.
Matt Peters, our data scientist, has a blog post going up in the next few days with details about how we do this and what PA/DA are from a technical standpoint, but you can basically think of them as the best correlated query/content-agnostic metrics for Google rankings (at least, we've never measured something that could better predict rank position).
-
Will be really useful for the SEO community to see a detail of what specific metrics DA takes into consideration.
The link I shared above shows all the details.
Maybe the DA parameter became the new standard
Many SEOs have used DA as a standard for some time. When there was a problem with the Linkscape crawler a lot of SEOs were quite vocally upset as they even shared DA with clients in reporting, and this reporting was impacted by the issues experienced at the time.
Do you think there's place to improve it? We want only 1parameter for everything.
DA is the most solid form of an all-encompassing parameter. It is far from perfect, and will not be even close in 2012 and likely much longer. There are numerous major considerations which need to be considered such as: impact of social sharing, penalties, link valuation by location (footer vs in content), relevance and more.
The bottom line is Google's algorithm is hidden and likely will always be kept private. It also includes hundreds of factors. It's a struggle in futility and the impossible to mimic Google's ranking. With that said, DA is a solid attempt at a critical metric which is part of that process.
-
Thanks Ryan for your input!
Cyprus, as you said, you can't add into the DA parameter the Link Relevance and Context, but what about other metrics? Do you think there's place to improve it? We want only 1parameter for everything.
Will be really useful for the SEO community to see a detail of what specific metrics DA takes into consideration. Maybe the DA parameter became the new standard
-
I really like Ryan's answer, and I'm going to endorse it.
If you are only looking for ONE metric to judge links, then DA or PA wouldn't be a bad choice. Certainly better than the old PageRank. But I wouldn't advise using just one metric.
DA takes all of SEOmoz link metrics into consideration, including MozTrust and MozRank. Of all the metrics out there, it is best indicator of a given domain's (or page's) ability to rank for a particular phrase. We know of no other publicly available measurement that does as good of job.
That said, it shouldn't be the only thing you should look at when evaluating link prospect. Relevance, Context, number of links on the page, position and other considerations should all be brought into play.
Best of luck in your link building!
-
Everything you wanted to know about Domain Authority can be found here: http://www.seomoz.org/learn-seo/domain-authority
A few other notes:
Alexa Ranking is not a relevant metric for most aspects of SEO. Overall the ranking has been shown to be highly inaccurate for most sites and it is very easy to manipulate. I like to look at Alexa ranking to gain a rough initial idea of a site's popularity, and that's it.
Domain age isn't a relevant metric for most aspects of SEO either. There are brand new domains with high PR and 10 yr old domains with low PR. Any correlation between a site's age and it's PR seems to be simply from the idea that older sites have had more time to earn links.
Open Site Explorer does capture a site's links whether they are from dmoz or any other site. OSE also can differentiate between internal and external links.
I can see the value in adding "indexed pages on Google" to OSE. That request will quickly expand to indexed pages of the various Google sites for each country, and then to Bing as well.
I am all for adding additional metrics to support SEO. I only ask the metrics be relevant information which can be used to understand or improve SEO performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my site Moz DA and keyword difficulty difficulty?
Is there any way to increase my site Authority through increasing DA of my site and Keyword difficulty ? my site is about gamming like https://cpsandtypingtest.com/
Moz Pro | | sathoiue80 -
Fresh Web Explorer Question
Hi, I have been using the FWE tool currently in the SeoMoz toolbox but can't seem to do something. I want to search for say 'Flower Pots' but only return results with the extension .co.uk. Is this possible using the operators? Thanks
Moz Pro | | Bondara0 -
SEOMoz Software
I want to start off with stating that i am truly an advocate of SEOMoz and the great stuff they have done for the inbound community that we all know and love. I've been an active member since July 2010 and a paying pro member since December 2010. The software has always been monumental in helping my clients achieve their goals. However, in the past few months i have received nothing short of buggy unreliable software. The keyword difficulty tool never returns difficulty results. The Adwords data has been gone since i can remember. The rank tracker tool is successfull close to 1 out of 5 times. OSE is updated terribly slow compared to competitors. Plus, I have had to write emails to get my campaigns to be manually refreshed to see new ranking data. I have simply missed deadlines because my data is always delayed or missing from the software. Am i an anomaly here? does anyone have these problems? I have been researching some new tools as a replacement but i have yet to find anything as robust as the old SEOMoz. I'd love some feedback. Cheers - Kyle
Moz Pro | | kchandler0 -
Joined SEOMOZ but non changed.
hi. i am new SEOMoz and i joined pro monthly and create 2 campagnes but there are every thing shows me 0 and i guess nothing changed with before.. please see this.. | | StickerApt |
Moz Pro | | bratt
| Domain Authority | 1 |
| Domain MozRank | 0.00 |
| Domain MozTrust | 0.00 |
| External Followed Links | 0 |
| Total External Links | 0 |
| Total Links | 0 |
| Followed Linking Root Domains | 0 |
| Total Linking Root Domains | 0 |
| Linking C-Blocks | 0 |
| Followed Links
vs
NoFollowed Links****Followed Linking Root Domains
vs
NoFollowed Linking Root Domains | | ubdomain Metrics | canadastickerking | stickeryou | stickybusiness |
| 4.31 | Transparent 5.26 | 4.56 |
| 3.78 | Transparent 5.43 | 4.87 |
| 71 | Transparent 38,649 | 631 |
| 73 | Transparent 38,814 | 1,265 |
| 3,805 | Transparent 235,124 | 26,337 |
| 7 | Transparent 243 | 115 |
| 7 | Transparent 286 | 161 |
| | | | | | StickerApt |
| Subdomain MozRank | 0.00 |
| Subdomain MozTrust | 0.00 |
| External Followed Links | 0 |
| Total External Links | 0 |
| Total Links | 0 |
| Followed Linking Root Domains | 0 |
| Total Linking Root Domains | 0 |
| Followed Links
vs
NoFollowed Links****Followed Linking Root Domains
vs
NoFollowed Linking Root Domains | "No followed (0%)"
"No nofollowed (0%)" | Total Branded Keywords Manage brand rules Non-branded Keywords Week ending: 9/9 Change 9/16 9/9 Change 9/16 9/9 Change 9/16 --- --- --- --- --- --- --- --- --- --- Organic Search Visits 45 -18% 37 7 -14% 6 38 -18% 31 URLs Receiving Entrances Via Search 8 25% 10 4 -50% 2 4 100% 8 | Non-Paid Keywords Sending Search Visits | 20 | -10% | 18 | 6 | -33% | 4 | 14 | 0% | 14 | can any one help me what should i do with SEOMoz? all the keyword i set up tells me not in top 50 ranking.. i set up 12keyword for start.. and aslo i there is craw erros on my site but it can not be fixed because the page that getting erros are automatic quote pages and made php. and it should be duplicate pages it share with other pages, hard to explain.. but you will see what i am talking about it has duplicate title and content.. it should be like that.. http://www.stickerapt.com/quote.php i can not change duplicate erros is it gonna effect page rank? please help..ㅡㅡ0 -
Does the SEOMoz weekly crawl that highlights no meta description tag, take into account if there is a meta robots noindex,follow tag on the pages it indicates the missing meta descriptions?
The weekly crawl website report is telling me that there are pages that have missing meta description tags, yet I've implemented meta robots tags to 'noindex, follow' those pages which are visible in those page source files. As far as Google Is concerned, surely this then won't be a problem since it is being instructed NOT to consider these specific pages for indexing. I am assuming that the weekly SEOmoz website crawl is simply throwing the missing meta description crawl findings into its report without itself observing that the particluar URL references contain the meta robots 'noindex,follow' tag ???? Appreciate if you can clairfy if this is the case. It would help me understand that (at least in terms of my efforts towards Google) your own crawl doesn't observe the meta robots tag instruction, hence the resultant report's flagging the discrepancy.
Moz Pro | | callassist0 -
Open Site Explorer Question!
Hi, I have performed a search on a root domain and the page auth is higher then the domain auth? I would have thought they would have been the same or at least the other way around!
Moz Pro | | activitysuper0 -
Why aren't DMOZ links showing up in Open Site Explorer?
I have a page that is listed in DMOZ.org, but when I run an OSE Link Analysis, that link doesn't show up. I'm currently doing the free trial for SEOMoz Pro and I'm concerned that other links might not be showing up as well. Has anyone had any similar experiences and/or do you know why DMOZ links specifically might not appear in the results?
Moz Pro | | JoyceScott0