Make a new page or more links to existing page for 2nd keyword?
-
We have a page optimized for 'blue widgets'. We rank in organic spot #3 or 4 for that (moves around from week to week). Fairly happy with that.
We have another derivative term 'blue widgets small' (example, but it's same format: <original phrase="">+ <single word="">) where we currently rank #6 organic in Google when people search on the 3 word phrase.</single></original>
We'd like to rank higher than #6 for the 3 word phrase. Should we:
(1) Build a bunch of links with anchor text equal to the 3 word phrase and point to the existing page (which is optimized on-page for the first 2 of the 3 words)
or
(2) Make a new page optimized for the 3 word phrase and then start building links to it with anchor text equal to the 3 words (and non-cannibalizing variants of the 3 words)?
The 2 word phrase is pretty competitive and it has taken us months to get that page to be #3 or 4 organic for that phrase. The 3 word phrase is much less competitive and we don't think it would take that long to make a dedicated page rank higher than #6 for the 3 words.
Suggestions? Thanks.
-
Mike - thanks for clarifying it a little more. At this point I would turn to data for my decision rather than theory.
Check your web analytics package and see how many people are searching for the phrase "blue widgets small." Double check again to see how many actually drive revenue. Do they convert better than "blue widgets" searchers? How's their engagement rate? Etc.
I am confident once you find the answer to that it'll help you make your decision on whether or not you should create a new page and allocate link building resources to it.
-
'blue widgets' ranks #3
'blue widgets small' ranks #6 (for the same page)
But 'blue widgets small' is a better description of what we're offering and I think we could rank #1 or #2 if we made a dedicated page for it. However, it's more of a long-tail phrase because it gets 1/10th the number of global monthly searches compared to the broader phrase 'blue widgets'
I was thinking of making a dedicated 'blue widgets small' page as a landing page to describe how we offer 'blue widgets small', and then have that page point to the 'blue widgets' page to show how our product offers a broader solution (we do 'small' but we also do other types of 'blue widgets').
Really appreciate your help and thoughts...
-
What is the ranking URL for "blue widgets small"? Is it the same as "blue widgets"? If so then I would go with option #1 and include some of your product modifiers on the ranking page. A benefit to this link building approach is it varies up your link profile with partial-match anchor text and can help boost your rankings for the competitive 2-word phrase.
On the other hand, how different is "blue widgets small" from "blue widgets"? Would it create enough value for the user to divert their attention to another page? If you answered yes then I would go with option #2. Just remember to internal link from the "blue widgets" page!
-
I can only give an opinion of cause.
but I would go with (1)
But i would try to get the 3 word term in the page at least once.
As you say, its not that compeditive it should do the trick.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to sub pages
Hi, if I am building links to pages outside of my home page, is that link still a referring domain. Also, does that link also help the SEO of the keywords targeted on the home page. Most of our links are home page targeted and we need to start ranking on subpages but need to know if these links only help the page they are aimed at
Link Building | | Caffeine_Marketing0 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Are Links/Resources pages considered spam?
I'm dabbling with link building in a non link-happy industry, traffic safety (IE Traffic cones, barricades, safety vests, etc...). We currently are doing #RCS in terms of giveaways for college students as well as discounts in a wider EDU Outreach campaign as well as legitimate guest posting. I have started to use Link Prospector, and got a list of links/resources pages that we can get info from. I found some great links through here, including ways to get links from higher-profile .gov domains, but was wondering if it is worth it to go after the high(er) quality links/resources pages. By higher quality, I usually set a floor of a DA 25-30 and have a limited amount of external links per page. These would be for branded keywords (IE the company name/domain) and not exact match anchor text. I'd really like to see how other SEOs feel about this. Thanks Zachary Russell President, ProTech Internet Group
Link Building | | Zachary_Russell1 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
Finding links online that already exist as link juice based on search results
I'm curious about this, I can't find anything on the net that talks about it. I wrote an article about it on squidoo and have had no responses so I am thinking this is very rare subject. The question is I have done some backlink research with my competitors with linkdetective.com and found many links (even follow ones) related to sites that provide search results. Here are a link about what I am talking about as an example, I have found many more besides this one. http://search.lphant.com/es/webResults.html?q=free%20scrabble%20dictionary&hl=en&page=1&src=hmp_es&ref=1 My site appears in those results. When looking at the source there is no "nofollow". I found this page because linkdetective.com had this link listed pointing to my competitor. Are these valid backlinks? What I have been doing is adding these links to http://www.google.com/addurl so that Google knows about them. Is there something I am missing or are these valid?
Link Building | | cbielich0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Primary link building for new clients, where do you go first?
When starting out with a new client, where do you look first to build links for that client? I have a lot of close friends who have small businesses with not a very huge budget for SEO and I'm trying to wrap my head around how to do a significant amount of quality link building without breaking the bank. Any suggestions? My list so far is: Friends / Family of the client.
Link Building | | adriandg
Free (good quality) directories - Yellow pages, etc.
Content creation / Article publishing
Paid directories (BBB, etc) What i am wondering though is if anyone out there has some suggestions as to how to do some quality link building for a small client with a limited budget (lets say, $500).0 -
External links--Does it matter which page they go to?
I'll be doing some linkbuilding in which I will be asking manufacturers of the products we sell to link back to our site. My thought was to have a single page for our "Valued Suppliers" with a badge that I would give them the embed code for. If the URL goes to a "Valued Supplier" page on our site where there are multiple manufacturers, will this help my entire site or only the page that's being linked to? Thanks in advance!
Link Building | | AC_Pro0