When providing search results for SEO purposes to you use the exact results in Google Adwords
-
Hi Mozzers
Just quick question
When an SEO company are supplying their testimonials for example
Keyword Search Term has 33,000 visits a month
Keywords is in position 1but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin?
Has anyone got any ideas?? should it be braod im looking at or exact??
Many Thanks
Matt
-
Thanks Barry
I do mean in the Pitch i think ill keep with exact whenever i explan search results to the CEO
Thanks
Matt
-
Do you mean in your pitch?
If you're trying to explain what keywords to go after and why then I'd normally use exact simply to set expectations. Using broad often gives an inflated figure which the client would then expect you to deliver on.
If they understand SEO or are willing to have it explained to them, then both figures have their place in setting goals.
-
Both, or should i say all, exact, phrase and broad.
they are what they are,
If you are selling sports socks you would want to know the numbers for "sports socks" exact, as well as "red sports socks" phrase, and "socks to wear when playing sport" broad.
-
Hi Barry thanks for that, but when you are trying to get clinets, i would alwayslook at exact search volume as they give more of an realistic result?
-
I don't really understand how that'd be used in a testimonial, maybe as a case study as to how they chose keywords.
Most testimonials would be of a form "100% increase in traffic" "100% increase in sales from search traffic" or similar. Being first for something with 33,000 searches a month but no relevance or conversions is pointless.
Ultimately testimonials are spin, so do whatever you feel like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purpose of Putting "/collections" in URL String
I'm noticing that on many of my competitor's eCommerce sites, the URL for every subcategory of products is preceded by "website.com/collections/subcategory" rather than "website.com/maincategory/subcategory" Can anyone tell me why this is, and if it is beneficial to SEO to have URL strings designs this way?
Competitive Research | | acubine0 -
Is there an SEO benefit to purchasing domains for a website?
Greetings Mozzers, I wanted to see if someone could clarify the power of domains for me a bit. Is there an SEO benefit in purchasing fresh domains for a specific website? Something that would effect certain metrics like parking keyword domains to pages that target that keyword? I'm not talking about buying pre-existing domains that have value and are for sale. I'm talking about newly registered domains. Thanks for any advice/clarification.
Competitive Research | | MonsterWeb280 -
Does anyone use the Google Custom Search API?
What has your experience been like with the API? Do you prefer a rank tracking tool? If so, which one? API: https://developers.google.com/custom-search/v1/overview
Competitive Research | | CIEEwebTeam0 -
Trying to understand the sporadic and not relevant search results from Google?
Trying to understand the sporadic search results from Google I have been searching for answers to my situation for two
Competitive Research | | rdominey
months now with little results. I have had numerous answers and various
solutions to the issue, and I have followed through with them trying to solve
this problem but the results are the same. Beginning in late April our SERP went down drastically. I
have checked and cleaned the website of any errors and issues that I can find with
no change in the results. I have submitted a request to Google to be
reconsidered and have been told now three times that we are not being manually
penalized. The last request I asked for
any specific reason that we were seeing these very unusual SERP results and got
no answer. The best way that I can explain the issues is with a specific example. These results are similar with other pages throughout the website: www.getyourphotosoncanvas.com/ If you search for a specific page Title you get some really strange results: Search for: Gallery Wrap vs Museum Wrap Photos on Canvas The results vary from day to day but for the most part remain very similar: ·** Black and White Photos on Canvas make Amazing
Wall Art** www.getyourphotosoncanvas.com/.../black-and-white-photos-on-can... Mar 20, 2012 – ... shots to Black and White. What a great way to display your photos on canvas. ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! #53 | PR: ·** Sitemap - Get Your Photos on Canvas** www.getyourphotosoncanvas.com/sitemap/ Use our Sitemap to help locate exactly what you are looking for and navigate directly to that ... FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #54 | PR: ·** Like Get Your Photos on Canvas on Facebook** www.getyourphotosoncanvas.com/like-us-on-facebook/ Like Us on Facebook and keep in touch with Special Offers and information about Get Your **...**FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #56 | PR: ·** [Help Get Your Photos on Canvas](http://www.getyourphotosoncanvas.com/help/)** www.getyourphotosoncanvas.com/help/ Our Help Pages have information about Get Your Photos on Canvas, our Gift Cards, What our ... FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #62 | PR: ·** Free Convert to Black and White for Your Photo on
Canvas Prints.** www.getyourphotosoncanvas.com/free-black-and-white-adjustments/ ... OF CHARGE. We produce the very best quality Black and White Photos on Canvas in the business. ... Wrap vs. Museum Wrap · Before & Afters That WOW! #67 | PR ·** Large Format Photographic Canvas Wall Displays - Get Your Photos ...** www.getyourphotosoncanvas.com/wall-displays/ Photo on Canvas Wall Displays or Wall Groupings can be produced in a wide variety of Layouts including ... Wrap vs. Museum Wrap · Before & Afters That WOW! #73 | PR The target page does not show up in the top 350 search results yet all of the above pages are listed in the top 100. It is important to note that most of these pages do not even contain the keywords allery Wrap vs Museum Wrap or any variation of those keywords. Yet, they appear in the displayed results? If you search just Gallery Wrap vs Museum Wrap our title page appears as #2 on Google? ·** Gallery Wrap vs Museum Wrap Photos on Canvas** www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Gallery Wrap vs Museum Wrap Canvas, two options for your photo on canvas prints. Find out the difference between Gallery Wrap and Museum Wrap. #2 | PR Just as a point of interest, both keyword phrases score A in on page results. I would be grateful for any ideas or assistance on what might be causing these results and of course guidance on what I need to do to correct the problem. Thank You.0 -
Searching for html on the internet
Is there a way to search for a piece of code on the internet to see what websites are displaying the code?
Competitive Research | | StreetwiseReports0 -
How come the results in Google vary with domains
Hello, How is everyone doing? My question is about the google search engine results page. How come some results have the www. in front of them and some don't. Also what are the SEO implications of having www. in front of your search results vs. not. Is this something to do with canonical? I have included a screen shot so you will see what I mean. One result is www.gearyi.com and the result without the www is ingenexdigital.com. R6GLL.png
Competitive Research | | digitalops0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0 -
Starting SEO
Hi everyone, I am new to SEO basically learning as I go and trying to catch up on all of the information needed to successfully move a website up the search engine ranks. The website I am trying to optimize is www.luxurylifestylevacationhomes.com/. Right now I have determined which keywords I want to use, I have saturated them into the website in an organic way and have submitted the sites to various engines, also I have created a Facebook fan page which has 606 active monthly users in it's first month ( I don't know if that's a great number), as well as started writing a blog where I am putting links to the page in each relevant blog. My question has 3 parts 1. what else should I be doing to improve my ranking? 2. how do I find quality relevant websites that want to link exchange? 3. What is the best way to really get volume/ quality links to a relatively unknown site?Any advice or Ideas help and are very appreciated. Thanks
Competitive Research | | Future130