For a varied product type or keywords group is it best to have several sites?
-
Hello everyone...
Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)?
More info:
-
We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site?
-
Although these sub classifications of products are nice, they are competitive as they have a high search volume
-
Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result?
Thanks
-
-
Many questions need to be asked to understand the best method of rankings. Generally, these begin with (but are not necessarily limited to):
- Is there a common higher level product grouping they all belong to that is highly searched at that higher (broader) level
- Would you have enough resources, focus, content, inbound links, social signals to develop each site individually as if it were the most important focus?
- Would enough users visiting any one of the highly focused sites otherwise expect to find other products on that site that you've split out to other sites, to potentially lose valuable cross-selling opportunities if you split them apart?
- What does the competitive landscape look like as relates to that broader common topic (if any exists), and what does it look like for each unique product type? (Meaning is there more competition that also groups their similar products, or do most split them apart as well?)
Just answering these questions can take you far enough along in the considerations process that you could very well have a clear enough answer to make a sound decision, though they could, themselves, lead to even more questions that would be necessary to answer just these....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site move?
What happens in a site move from a subdomain to a new domain and how does that effect the root domain of the subdomain and whether or not the subdomain SEO would be transferred to the new domain?
Web Design | | Jjjay1 -
Changing website to Mobile site
Hi All, We are building a new website and would take it live in next few weeks. I want help to understand what all should we consider.. The site structure would be same with additional features but the URL path and site name is same...Should i take any precausions before shutting down the old site and getting the new one live? Thanks
Web Design | | jomin740 -
What is the best tool to view your page as Googlebot?
Our site was done with asp.net and a lot of scripting. I want to see what Google can see and what it can't. What is the best tool that duplicates Googlebot? I have found several but they seem old or inaccurate.
Web Design | | EcommerceSite0 -
Looking for feedback on our nonprofit site
I work for a nonprofit org which of course means a low budget and paying out of pocket for things (such as training). Our current website is done by a 3rd party vendor and although it looks nice, we can't make any changes to it without paying for it. (We can only upload documents). I'm wondering if anyone in this group will give their feedback on the site in terms of SEO and recommend a platform that would be relatively easy for a small shop to manage. Our site is www.coastalcommunityfoundation.org Thanks in advance
Web Design | | TinaA0 -
Broad Phrase keywords as domain name
Hello, Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com? Thank you
Web Design | | seoatbest0 -
What is a really great bounce rate for a product or service site? What does Good look like?
I am really curious about a result I have never seen before. Our bounce rate went down a lot on a new site. So, what is good??? Recently, we took on a project with a company that offers a product they install for consumers and who had been in business for 15 plus years. The company is successful, has good customer base of those who have been made very happy, etc. It is not a repeat sale type of product, etc. One and done. Their site when we began talking was roughly a year old and was not well constructed but not terrible. Most of the issues were around I frames, use of older coding, poor SEO, etc. There was not really a way to "redesign" and we built a new site. This became a true collaboration in a B2B environment as the owner pushed us like crazy. Not the bad kind of push, the one that makes you say to your team, "Let's find a way!" The result, IMO, was a gorgeous site. But, as you know, those are a dime a dozen. But, to get to the point, when we took over the account they had a bounce rate of around 45%. I did not see this as either good or bad, but a fact and for this industry probably not bad at all. In all honesty, I was not looking at that as a first metric I wanted to move, but it was obviously at or near the top for all the reasons we know. So, this site is a local business, not an everyday product and gets about 2500 to 3000 uniques per month. If we compare to May of 2011/2012: 2011 2012 Total Visitors 1852 3,298 Uniques 1609 2,740 Pageviews 5,634 23,203 Pages/visit 3.04 7.04 Avg Duration 2.05 3.20 Yes, I am leaving off what we are getting, yes, I am leaving off the site. Please don't hate me. I am really wanting to see what others see with site changes and bounce rates first and will disclose. So, what's a great bounce rate? How do you know?
Web Design | | RobertFisher0 -
Site Ranks on Page 1 - Would launching new site hurt that
Hello, I currently have a website ranking in the top 7 for my main keyword. The website was built in 2004 and is definitely outdated, yet still ranks very high and brings in business. If i launched a new site on this domain, what would happen to my rankings? Would they drop? would they rise? If i don't launch the new site, will this site eventually drop due to being old and outdated? Any advice would be helpful...
Web Design | | Prime850 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0