How do you get the Mini-Embed-Link-Thingies in search results?
-
Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these?
He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps.
An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description.
Are they random or can they be influenced?
-
Hi Dylan - I'm pretty sure they can be influenced, but to say precisely how is tough.
For those who are curious about what these are - this query currently shows some under the first result: https://www.google.com/search?q=site+explorer
I'd say they're likely triggered by some of the same things that make sitelinks happen on a broader scale:
- User/usage data showing navigation from that page to other subpages on the site
- Link connections from folks who link to the main ranking page and subpages
- Relevance overlap of content between the pages
- Link popularity/importance of the subpages
- Some inclination from Google that this particular site/set-of-pages are potentially a navigational result for the query (i.e. the user is searching specifically for that stuff, not necessarily in discovery mode for broader results)
Hope that helps!
-
i think those links are anckor tags within the page, at least they were on one example i have seen.
-
I have been watching your post hoping someone would answer, so then I may know also.
I tried for a long time to get sitelinks(not mini links) for a clinet, when they pop up on a different clints site who i did not think a likly candidate. so I guess there is a bit of luck to it.
I could not miss your name, as I am a fan of Bob Dylan and Slim Whitman.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link reclamation and many 301 redirect to one URL
We have many incoming links to a non existing pages of a sub-domain, which we are planning to take down or redirect to a sub-directory. But we are not ready to loose pagerank or link juice as many links of this sub-domain are referred from different external links. It's going to be double redirect obviously. What is the best thing we can go to reclaim these links without loss of link juice or PR? Can we redirect all these links to same sub-domain and redirect the same sub-domain to sub-directory? Will this double redirect works? Or Can we redirect all these links to same sub-domain and ask visitors to visit sub-directory, manual redirection? How fair to manually redirect visitors? Any other options? Thanks, Satish
Algorithm Updates | | vtmoz0 -
"Update" in Search Console is NOT an Algo Update
We've had a few questions about the line labeled "Update" in Google Search Console on the Search Analytics timeline graph (see attached image). Asking around the industry, there seems to be a fair amount of confusion about whether this indicates a Google algorithm update. This is not an algorithm update - it indicates an internal update in how Google is measuring search traffic. Your numbers before and after the update may look different, but this is because Google has essentially changed how they calculate your search traffic for reporting purposes. Your actual ranking and traffic have not changed due to these updates. The latest updated happened on April 27th and is described by Google on this page: Data anomalies in Search Console Given the historical connotations of "update" in reference to Google search, this is a poor choice of words and I've contacted the Webmaster Team about it. 2CsyN7Q
Algorithm Updates | | Dr-Pete12 -
Search Console - Average position vs Page Views
Hello, I would like to find out relation between Average position and Views, one of our sites have strange activity.Average position going up but Views going down in Google Webmaster tools. I mention exactly views to be more specific because clicks could fluctuate due to CTR but views should stay the same. Anyone can describe what could going on ? I notice on other sites that on some days when Average Position drops 50% less than normal views going up on some day, but overall I can not see any relation ship between Average Position and Views.
Algorithm Updates | | logoderivv0 -
What is the appropriate Robot.txt to unblock if Google cannot get all the resources from my homepage?
Hello everyone. I did some research as to why my website has decreased in the Google search rankings recently. After reading this Yoast article I believe it's because the robot.txt files I have set up on my wordpress website. The following is a screen shot of the results of a fetch & render query of my webpage.Googlebot couldn't get all resources for this page. Here's a list: URL Type Reason http://fonts.googleapis.com/css?family=Open+Sans:400,600,700,800%7CPT+Sans:400,400italic,700,700italic%7COswald:400,300,700&subset=latin,latin-ext Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/slick-contact-forms/css/admin.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/contact-form-plugin/css/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/hupso-share-buttons-for-twitter-facebook-google/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/latest-post-accordian-slider/css/lpaccordion.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/latest-post-accordian-slider/css/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/dynamic-captions.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/static-captions.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/wp-email-capture/inc/css/wp-email-capture-styles.css?ver=1.0 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/stylesheet.min.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/style_dynamic.php?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/custom_css.php?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/convertable-contact-form-builder-analytics-and-lead-management-dashboard/assets/css/convertable.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/google-maps-widget/css/gmw.css?ver=1.66 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/acurax-social-media-widget/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-includes/js/swfobject.js?ver=2.2-20120417 Script Denied by robots.txt My current robot.txt settings are as follows; User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/ Disallow: */xmlrpc.php Disallow: */wp-*.php Disallow: */trackback/ Disallow: *?wptheme= Disallow: *?comments= Disallow: *?replytocom Disallow: */comment-page- Disallow: *?s= Disallow: */wp-content/ Allow: */wp-content/uploads/ ```What to I need to allow/disallow to allow Google spiders to properly read my website?
Algorithm Updates | | gamesotd0 -
Please help explain this (Question about search results)
What's up SEO's, I'm new the SEO world and had a quick question. I just installed the MOZBAR and did a google search: "What is Google Voice" I attached an image of the results I received. Can someone explain how MacWorld's article outranked Google's when both Google's Page Authority and Domain Authority are so much stronger than MacWorlds. This is in addition to google having many more links. This is basic, but any insight will be very helpful. Thanks guys! [Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png](file:///Users/jackfarrell/Desktop/Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png)
Algorithm Updates | | Petbrosia1 -
Is it wise to conduct a link building campaign to a Google+ Local page?
Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page? Here are two strategies I was thinking of using: 1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page. 2. Use the main website to direct traffic to each cities specific Google+ Local page. Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way. I'd love to hear the communities thoughts. Thanks! Doug
Algorithm Updates | | DougHoltOnline0 -
Help, I am in Local Search Results!
I do not know what to do with this... and could use a bit of advice on this issue: "Doing things right", resulted in great organic rankings and a bonus by showing top of local search results for our area. Sounds great... until Google decides it was time to mix things up a little. I do not know if this applies to all types of businesses, but for ours it means that you will no longer get any organic page 1 listing if you are a local business that (un)luckily ranks in local results too. One day G will include local results on a keyword, the next they won't... making our SEOMoz Campaign rankings weekly a true yo-yo of "50 keywords declined by >48 and >49 places", and "30 keywords improved by <47 and <49". It turned this feature in campaigns completely useless for me (ever since SEOMoz decided to include the local result light bulb that is) Some traffic dropped from 240 a day for one keyword, to 30 now for that same keyword. Frustrated? You bet. I do not understand why Google seems to create a war with local businesses. Should we get out of Local results or does anyone have any ideas, suggestions? Thanks a bunch guys!
Algorithm Updates | | Discountvc3 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610