Our URLs have changed. Do we request our external links be updated as well?
-
Hello Forum,
We've re-launched our website with a new, SEO-friendly URL structure. We have also set up 301 redirects from our old URLs to the new ones. Now, is there any benefit to asking those external websites that link to us to update their links with our new URLs? What is the SEO best practice?
Thanks for your insight.
-
I agree with Alan! Focus on sending link change requests to the highly authoritative sites ( old domains with good link profiles) that already link to you. Also it would be worth having some sort of social accelerator strategy in place in order to speed up the indexing process. Twitter is a good example!
Cheers
Ari
-
I'm in agreement with EGOL - where it makes sense from a time and resources perspective, requesting updates to links is the best practice recommendation. While Banar has a valid point if there are thousands, tens of thousands or hundreds of thousands of links, those that come from very highly authoritative sites that you can get changed can help send the proper signals to search engines sooner in regard to the need to provide search engines validation that the new URLS deserve the same trust the old URLs held.
This is an important, yet often overlooked factor. Here's why:
Just because you change URLs, and while the content might appear to match the last version, the fact exists that previous links were generated to the old URL - those that provided those links presumably did so because they trusted the content and/or deemed it valuable. Since it's possible that content changes when URLs do, those same people might not want to link to the new page if that content changed.
It's why search engines do not solely rely on their own data or algorithms, and to gain maximum value after a 301, rely on new links being generated directly to the new URL. Lack of that is a prime cause of the bleeding off of link value in a 301. It's a minor loss, yet it's a loss nonetheless.
-
I believe that a small percentage of linkjuice is lost through a redirect and that anchor text is lost. So, I would ask webmasters that have a relationship with me to edit the link. I would not ask everyone, just the ones who I know and who would gladly do this very easy job.... they know that I would do it for them if they asked... and they know that I would offer to do it without being asked if I knew that they changed their brand to a new domain.
-
Hi Pano,
Congrats on your new website. If you did all 301s properly it's good enough, as it sends about 90% of the juice. Asking link partners to update the link may be very time consuming. I'd recommend to spend that time on new link building instead of contacting places that link to you. Also, some of them will probably never do it, some of them will but in days/weeks, so I do not recommend going this path.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need to update Google Search Console profile for http to https change. Will a "change of address" option suffice or do we need to create a new GSC profile?
In the past I have seen most clients create new Google Search Profile when they update to a https URL. However a colleague of mine asked if just updating the change of address option will suffice https://support.google.com/webmasters/answer/83106. Would it be best to just update the change of address for the Google Search Console profile to keep the data seamless? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
What Links to Disavow?
I am looking through my website's link profile that I pulled directly from Google Webmaster Tools. What is the best way to determine the links to disavow? Maybe the Webmaster Tools list is not the best list for this process but I really need to clean up the links that are hurting the site's SEO. Does anyone have any insight?
Intermediate & Advanced SEO | | PartyStore0 -
Should I change my product infomation (PDF attatchments) into additional webpages with links ?
Hello All, On our eCommerce site some products have additional information which we currently show via a PDF link next to the product. I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this . From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc. Just wondered if this is the best way forward or not ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Large scale change of incoming anchor text/alt tag image links
I provide SEO services in-house and for clients for a ecommerce and web design company. For every client site we create or host we provide a image link on the bottom linking back to our company website. I started researching competitors that offer same services for our industry that have top Google rankings for all the terms we are targeting and i just realized they rank that well because their image/anchor text link they place on client sites is alt tagged for that specific keyword. We have not been optimizing or utilizing this easy keyword backlink method. I am now wanting to go to all of our clients sites and change our backlinks to target the keyword we are optimizing for but my concern is will that number of incoming anchor text/image alt tag links cause us to get penalized from google for either over optimization or them seeing 100's of backlinks keyword specific just change overnight. What is the best way to go about this change in a safe way to avoid or risk penalty from Google? 99% of all of our client backlinks are in the footer so they show up on every single page and they are all images. Would it have a different affect if i add a alt tag to those images so that we get the oncoming link juice of that specific keyword? One of my concerns is over optimization, since some of our clients have 1000's of pages on their website. so that is 1000's of incoming exact match keyword links. I feel like the danger is low for being penalized but i would rather be safe then sorry and get additional feedback. Thanks, Stephen
Intermediate & Advanced SEO | | VITALBGS0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
What url should i link to?
Hi everybody, after some discussions i decided to keep my page on the old domain for better seo rankings; However, the new third level domain sounds better: poltronafraubrescia.zenucchi.it.... the question is: i'm going to recive a high value link and i don't know if i should link directly to the old adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) where the page is located or to the new one by making a 301 redirect to the previous. what's best? and second question what's the way to keep the page on this adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) but show poltronafraubrescia.zenucchi.it as url? thank you guido
Intermediate & Advanced SEO | | guidoboem0 -
Image Links Vs. Text Links, Questions About PR & Anchor Text Value
I am searching for testing results to find out the value of text links versus image links with alt text. Do any of you have testing results that can answer or discuss these questions? If 2 separate pages on the same domain were to have the same Page Authority, same amount of internal and external links and virtually carry the same strength and the location of the image or text link is in the same spot on both pages, in the middle of the body within paragraphs. Would an image link with alt text pass the same amount of Page Authority and PR as a text link? Would an image link with alt text pass the same amount of textual value as a text link? For example, if the alt text on the image on one page said "nike shoes" and the text link on the other page said "nike shoes" would both pass the same value to drive up the rankings of the page for "nike shoes"? Would a link wrapped around an image and text phrase be better than creating 2 links, one around the image and one around the text pointing to the same page? The following questions have to do with when you have an image and text link on a page right next to each other, like when you link a compelling graphic image to a category page and then list a text link underneath it to pass text link value to the linked-to page. If the image link displays before the text link pointing to a page, would first link priority use the alt text and not even apply the anchor text phrase to the linked page? Would it be best to link the image and text phrase together pointing to the product page to decrease the link count on the page, thus allowing for more page rank and page authority to pass to other pages that are being linked to on the page? And would this also pass anchor text value to the link-to page since the link would include an image and text? I know that the questions sound a bit repetitive, so please let me know if you need any further clarification. I'd like to solve these to further look into ways to improve some user experience aspects while optimizing the link strength on each page at the same time. Thanks!
Intermediate & Advanced SEO | | abernhardt
Andrew0