Unjustified ratings and reviews in google SERP?
-
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well.
The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.)
The question is simple: is Google trusting the ratings given directly on the website?
Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7
Or are there other sources I couldn't find that Google used to specify the rating?
What do you think?
Thank you in advance for your answers,
Dario
-
Hello, thank you, I understand.
In this case "seller reviews link" is not available, so it is not possible to directly check the websites the ratings come from. (see them image of the SERP I have attached).
Also the second funny thing, is that the rating and the number of reviews shown by Google is basically the same of the one declared by the website itself in their top page.
It seems almost that Google is taking the rating directly from the site itself.
What do you think?
-
Google looks at a range of review sites, lets say 5 and works out a star rating from the feedback given.
I know for a fact from speaking to my Google account manager if the star rating worked out is 4+ stars then you have an option to turn it on for Adwords Ads.
So the answer to your question is no, they take the reviews from a wide range of review sites and use that data.
If you click on seller reviews link, it should take you to another Google page which shows the reviews, you can then click a link and it will take you to a review site showing that review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any update on Google Search Results
I am following some keywords for my website on google. About a month, on the first page of these keywords, there are a lot of changes on ranking. 3-4 website has been falling to 2.3.page and new 3-4 website are shown on 1.page. But these new sites has 0 pagerank and there are no backlinks..These are new websites. What is the reason is there any update on Google search results ?
Competitive Research | | fikhir0 -
I Got A Scraper Delisted From Google ...
I have an electronics niche news website. A scraper who had an online store selling products in my niche copied every one of my articles and posted them on his site under the heading "News" ... generally within 1/2 hour of me posting them on my site. His site was even showing up in the rankings before mine. I filed a copyright infringement claim with Google two weeks ago via their online form explaining what he was doing. Today, I received an email from Google saying that they have reviewed his site and have delisted it from the search engine. I just checked, and he is GONE ... completely delisted, no trace. My site traffic has also jumped at least 25% today. It pays to complain! Just sharing 😉
Competitive Research | | Humanovation3 -
How come the results in Google vary with domains
Hello, How is everyone doing? My question is about the google search engine results page. How come some results have the www. in front of them and some don't. Also what are the SEO implications of having www. in front of your search results vs. not. Is this something to do with canonical? I have included a screen shot so you will see what I mean. One result is www.gearyi.com and the result without the www is ingenexdigital.com. R6GLL.png
Competitive Research | | digitalops0 -
What are the competition's Google Places pages optimised for?
I'm doing some work on a client's Googe Places page, and wondered if there's any way to see what a completitors Places page is currently optimised or categorised for? Basically, we're trying to rank for 'Bathrooms Edinburgh' and almost all of the page 1 SERP's are (unsurprisingly) full of Places results, with #1 Organic slot right down at the bottom of the page. In short - we NEED to get our Places page kicked into shape, and pronto! So, is there any way to find out how the competition's Places pages are ranking so well? e.g. What have they categorised themselves under? Cheers in advance folks, JM
Competitive Research | | JamesMio0 -
Best methodology for creating local keywords when Google has no data?
Generally I'll look at data for specific geographical searches and incorporate the data from the other keywords, then track the metrics. I think there is likely a more efficient system but I'm not sure where to start.
Competitive Research | | DoriC0 -
Multiple links from Dmoz/Google directories worldwide
I came across www.soundandvision.com and did a Link Analysis on them.... http://www.opensiteexplorer.org/www.soundandvision.com/a!links I noticed that the top links they have are from Google directories or Google IP's. How has this happened? I am listed in Dmoz in the UK does this mean I have automatically appeared around the world. Dmoz is pretty strict about rejecting links how can a company be listed so much? Is this a good practise? Cheers
Competitive Research | | JohnW-UK1 -
Gathering SERP analysis data
Hello, Im gathering data to complete the spreadsheet found here http://seomoz.box.net/shared/g3vz0kxbbp (using Ben's). A lot of the data can be gathered from open site explorer, the moz tool bar or via the key previded but where is the quickest place to gather the below info or is a lot of it manual gathering? Lk RDs KW Usage LDA Score Xct Anc. Txt Links Xct Anc. Txt RDs Part Anc. Txt Links Part. Anc Txt RDs Domain # Linking RDs Tweets FB Shares Blog Links
Competitive Research | | RikkiD220 -
How does a site get to no 3 in Google with no KW in their links?!!
Hello everyone, my first post - ahhh I'm investigating a niche and there is a site that should have no right being there in my view. It's no. 3 Google UK for 'company formation' with a small site with 65 weak links from only 7 domains and hosted in the US. But more importantly, the Open Site Explorer says there is not 1 link with that term in its anchor text. This I find crazy and makes me suspicious. But before I go back to my client saying "oh they must be black hat" I would like your expert views. I'm not sure whether to tut or congratulate them and for the first time I'm not sure what reasons to give for their amazing performance! What's your views?
Competitive Research | | GOYMedia480