Unjustified ratings and reviews in google SERP?
-
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well.
The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.)
The question is simple: is Google trusting the ratings given directly on the website?
Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7
Or are there other sources I couldn't find that Google used to specify the rating?
What do you think?
Thank you in advance for your answers,
Dario
-
Hello, thank you, I understand.
In this case "seller reviews link" is not available, so it is not possible to directly check the websites the ratings come from. (see them image of the SERP I have attached).
Also the second funny thing, is that the rating and the number of reviews shown by Google is basically the same of the one declared by the website itself in their top page.
It seems almost that Google is taking the rating directly from the site itself.
What do you think?
-
Google looks at a range of review sites, lets say 5 and works out a star rating from the feedback given.
I know for a fact from speaking to my Google account manager if the star rating worked out is 4+ stars then you have an option to turn it on for Adwords Ads.
So the answer to your question is no, they take the reviews from a wide range of review sites and use that data.
If you click on seller reviews link, it should take you to another Google page which shows the reviews, you can then click a link and it will take you to a review site showing that review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is your review of Pushfire (aka Sugarrae's firm)?
Hi guys, I told my extended network that we're hiring an SEO firm to do some white hat SEO auditing, link building, and ongoing seo consultation. Rae Hoffman's firm Pushfire came highly recommended via several sources. They seem to have a good blend of high profile (they speak at all sorts of conferences and write at various prestigious publications) and reasonable pricing. I was wondering what fellow moz members think about this firm. Any reviews or thoughts are welcome!
Competitive Research | | Brand_Psychic0 -
Google Keyword Tool Alternatives
Hey All, So ever since Google shut down the Keyword Tool we have used the keyword planner and a few other tools only to find they aren't quite the same, I was wondering what everyone is using now to get there keyword research and average traffic estimates ? We previous used keyword tool for phrase match and now not much offers phrase match or provides us with what seems as accurate results. We have tried Word Tracker after a numerous amount of research to find a alternative to the keyword tool, and found that the results are very different from the Google Keyword Planner, 1 noticeable result would be of "Web Design Melbourne", in Word Tracker it showed the average search of 9,900 (per month or year I'm not sure) and we compared that to the Google Keyword Planner and it showed 3,000. I have looked over a number of tools and found they weren't quite what we are looking for (Word Tracker, SEMRush, Google Keyword Planner) so I have turned to the MOZ Community. So my first question for everyone would be: A) what do you use for Keyword research and average search estimates now (any good tools with phrase match)? B) If you have used Word Tracker have you found accurate results in your keyword research? If you have found any tools that have proved beneficial and useful please let me know 🙂 (paid or free) Thank you
Competitive Research | | KBB_Digital
Jake Crone0 -
Majestic gives me a 24 situation and 24 trust flow. Seomoz just a total number of 7\. How come the difference? My ranking is still bad, so is Majestic crawling faster then google?
Hi, my total domain value number on SEOmoz is 7. In Majestic it is 24 situation and 24 trust flow. My ranking is still bad (page2) and my competitors have a lower trust/ situation flow in Majestic. But in Seomoz the're better. Is the conclusion that Majestic is more up to date then Google itself and that Seomoz is more inline with the google crawling? Because Majestic doesnt reflect my ranking. (ps I started with the domain for a month, and I only have some history in registration)
Competitive Research | | remkoallertz0 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
Explaination for very odd SERP
I am not sure this is the right place to ask that question, but I would really love to have a few explanation of why, all of a sudden, one of our competitors is starting to out rank us on very competitive terms/queries. Up until a few weeks ago, we were #1 on a lot of queries "job etudiant <city>". (job etudiant = job student in french). These keywords are considered competitive by SEOMoz (54% according to the ranking tool).</city> Very recently, a competing website started to systematically rank #1on each of these terms. What's really disturbing is that I don't see any obvious reason this competitor would rank above us (at least per SEOMoz's standards). For example, on "Job etudiant Paris", their page authority is 1 (ours is 43), the have 0 domain linkin root domains (vs. 6 for us), their domain authority is 46 (55 for us) and 144 domains linking to their domain (805 for us). I do not think we've been penalized in any way as our relative positions (compared to other websites) are unchanged. But I feel that this website is doing something obvious that we're missing. Can anyone tell us? I have performed a complete audit in the "ranking analysis" tool, and I'm happy to share more details if anyone wants them.
Competitive Research | | jgenesto0 -
Counting up local reviews
Mozzers, Does anyone know of a tool that can count up the number of local reviews a business has and compare them against another business? Google Places has the number of reviews at the bottom of each place page but it never fully reflects the true count of reviews each business has. Thanks!
Competitive Research | | hawkvt10 -
Google Page Rank not working?
My Google PR in the toolbar has not worked since last night? Is it on my end or is anyone else have the same issue??
Competitive Research | | Robbie82990 -
Can i have chance to rank higher than official website in google local domains ?
Q : can i have chance to rank higher than official website in google local domains ? for example : rank higher than microsoft,kaspersky,nokia etc... in google italy or google germany or any other local domain for google
Competitive Research | | activeacts0