Ranking Factors for Google
-
Yesterday a blog post appeared on SEOMOZ titled 'A Tale Of Two Studies' - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-clickthrough-rate
It suggested some of the ranking factors Google and Bing take into account when ranking.
A few of them I want to talk about:
Social Signals, Age of Domain and H1 HTML Tag
So I thought age of domain and H1 both had some weight in Google? I guess not!
And social signals, now I know it gives some weight but its right up there in the list for both SE's, so should getting likes, tweets, plus1's now be part of my everyday link building?
-
Here is the link for the social development guidelines from facebook
http://www.facebook.com/FacebookPages?sk=app_283788381634959
-
got a link to this?
-
Getting likes tweets and +1s should be your everyday work man. First thing is that once you get a person liking your page once you do not lose them so it is much different than a click ! By gathering a community of fans you can make them do work for you ... invite new people, spread the word, word by mouth offline advertise you and so on. It is the new age of the online world man. There are really good tutorials on how to do that in the facebook guidelines for pages. AWESOME resource you should really check it out it gives tons of insights how to do social online development for businesses and people.
-
Hi there,
Regarding each of the ranking factors you have mentioned:
- Age of Domain - The age of the domain is not a ranking factor per se. However, age is correlated to a build up of links over time, and quality links are a ranking factor.
- H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag.
- Social Signals should certainly be a part of your ongoing link building campaign. There are numerous blog posts on SEOMoz with data showing the power of social SEO.
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i beat my spammy competitors? they are ranking on page 1 of google!
my competitor is ranking on page 1 of google. he has 3.4 million backlinks and 1400 refering domains. he has aquired these backlinks from various websites, but he doesnot have links from his niche . how do i beat my competition with less backlinks because if i follo his technique, it would a takea lot of time and people to build backlinks one of my strategy is to get .edu links second strategy is to have 6000 word content and rank for really low competition keywords related to my website.( my competitors website has 1500 words content!) any other strategy you can suggest?
Intermediate & Advanced SEO | | calvinkj0 -
How to improve or fix my website ? for an unknown reason bad ranks on Google
Hello, I know that I need to have good quality backlinks, and I am getting backlinks sometime more sometime less. but that is not a problem at this moment i belive. So I am asking someone who can help me and check my website MajorDroid and tells me how can I improve or fix my problem if there is a problem. Because I am very sad when I see this for example: if you search for keyword: oukitel k3 review my website is at page 3, but at same time on page 1 there are only three relevant results, and all other results on page 1 are only partial like OUKITEL K3 Specs Confirmed.... and they are not relevant for users... because they are looking for review. I have the same problem with other keywords also where my page is on second page or third page of Google... and again some other websites with only partial keyword are on first page.... and google claims to offer relevant info for users... now i do not know how google looks my website, or where is the problem ? why quite often my website ranks on second page or third page although competition is not great, and google shows only several relevant results on first page... for example this is review for oukitel k3 I hope you can help me Thank you
Intermediate & Advanced SEO | | zgb0 -
Rank Tracker Result Not Reflected In Google
I'm tracking keyword results in Rank Tracker, but I can't confirm the positions when I do a Google search for the tracked keywords. Does anybody know why RT says the site should be #23, but is not actually in Google? Is there a way to check Google results from different data centers? If I recall, Google allowed the option to view results from different cities, though I don't know if they still allow this.
Intermediate & Advanced SEO | | alrockn0 -
Google disavow tool
I have an algorithmic penalty on one of my websites. I never received a notification of a manual penalty in GWMT and even sent in a reconsideration request 6 months ago ad they told me their were no manual penalties on the website. I have cleaned up my link profile and what I could not clean up I sent in using the Google disavow tool a few days ago. I've heard to just wait if it's algorithmic or should I send in another reconsideration request for disavow links tool?
Intermediate & Advanced SEO | | MarkHIggins0 -
What time to expect until onpage change is reflected in google ranking?
Most pages on our site are crawled by google about once per week. We plan to implement a new navigation structure with much more interlinks among our pages. I would like to test it first just for a few pages to measure impact. How long may it take approximately until an onpage change related to link structure is reflected in google rankings? Any experience?
Intermediate & Advanced SEO | | lcourse0 -
Google +1 and Yslow
After adding Google's +1 script and call to our site (loading asynchronously), we noticed Yslow is giving us a D for not having expire headers for the following scripts: https://apis.google.com/js/plusone.js
Intermediate & Advanced SEO | | GKLA
https://www.google-analytics.com/ga.js
https://lh4.googleusercontent.com... 1. Is their a workaround for this issue, so expire headers are added to to plusone and GA script? Or, are we being to nit-picky about this issue?0 -
Google omitting some entries
Hi, I used this tool to test some domains. The tool can be found at http://www.virante.com/seo-tools/duplicate-content I have no questions about the other checks but with the similarity check. My question is how do i get Google not to omit some entries very similar to the top 1000 pages on my site? Will appreciate your answers, thanks. Suleman
Intermediate & Advanced SEO | | esuleman0 -
Google Places / Google Analytics
I apologize first if this comes across as extremely novice, but I realized I really didn't know the answer and so - here I am. 🙂 Is anyone familiar with tracking google place traffic in google analytics? Is it possible? I'd love to know how many of our visitors are coming from our google place listings (we have several locations throughout the state.) Much gratitude in advance ~ Alicia
Intermediate & Advanced SEO | | Aaronetics0