Lack of keyword targetting
-
Consider a scenario where a website has a considerably higher no. of back links than its competitors along with a greater Domain Authority, Mozrank etc. The only thing missing is keyword targeting. In such a case, rather than trying to build new links with keyword rich anchor text, wouldn't it be better to first focusing on changing the anchor text of the links that are already pointing to the website? How much impact would this have on its rankings? If the gap in back links, and the "value" of the back links is far greater than its competitors wouldn't this in itself help to change things around drastically?
-
But as far as your onsite efforts go are you targeting keywords e.g. are your pages optimised? If not then I'd recommend doing this first before changing any anchor text.
Beyond this I would start slowly only changing few existing backlinks from sites with high mR/mT etc and changing the anchor text on these while also focusing on building new links from high mR/mT sites.
-
Ranking for what? The website is not targeting any keywords whatsoever. All backlinks are using the company name or website url. The website has a lot of backlinks from high PR websites and in many cases we have control over changing the anchor text as most of the back links are from partners/clients.
-
Hi,
Where does the site currently ranks in comparison to competitors? Do the existing links to your site contain the website name/URL? How many backlinks are you considering changing? How many keywords?
To go back and change the anchor text of all back links will look unnatural. I'd lean towards identifying a few existing backlinks from sites with high mR/mT etc and changing the anchor text on these while also focusing on building new links from high mR/mT sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you get a backlink from a site that doesn't have many ranking keywords?
I been seeing some sites that have 0 ranking keywords but a DA 40 and 0% spam score, would you guys get a link from one of these sites?
Link Building | | arango200 -
I earned some high-quality backlinks, but the target page's ranking is not improving. Why?
Within the last three months, I acquired five .EDU backlinks and two editorial links to a page ranking for a competitive keyword. After the first few links came through, the page jumped from #15 to #7. It stayed there with minor fluctuations for a couple weeks. I earned a couple more good links, and the page fell as far as #44. It has recovered a bit then, but has not returned to the first page. It is worth noting that the .EDU links were achieved by sponsoring university programs. Could Google possibly be recognizing this as a link scheme? Are the links being earned too quickly? I don't believe it could be either, as the links reside on high quality, trustworthy sites and there wasn't a sudden major influx of them. Thank you for your insight! Also, I think my username tricked Moz into thinking I'm a staffer. Not the case!
Link Building | | StevenLevine0 -
My keywords are stuck
I have a question to moz pros. I have a blog about tattoos and i am using extremely low competition keywords in all my post. Some of my keywords are ranked in top 10 results in google but they are stuck, e.g. i've target a keyword "lion king tattoos" and it is currently ranking on no 6. its been a long time its stuck on no 6 and i am not getting any traffic from this keyword as well. i am very new in SEO and want some suggestions so that i can improve my rankings and traffic. my blog link is http://tattoosalbum.com please have a look and help me 🙂 thanx
Link Building | | SyedNumanshah0 -
How to find keyword related questions to answer?
Is there any search operator to find keyword relevant questions on yahoo answers and on other websites? So that I can answer those and put my website link.
Link Building | | Green.landon0 -
Is it bad to insert links to other sites and use bold on keywords?
Hi, This is a question I always had doubt about, and would be very grateful in to know your opinions. Is it bad to link to other sites? Can this causes problems to my blog? I frequently insert links in keywords, etc, for other sites. Many times, for sites greater than mine, and I heard from some people that this is bad. Is this correct? In last days, I have used, in some links, the atribute "nofollow". This is good, or not? In a case, for example, when linking to Wikipedia, is it good to use "nofollow"? And about keywords: I'm mostly using bold on them. Is it good, or not? This subject always makes me think. I would be very grateful for any help. 🙂
Link Building | | Andarilho0 -
How to out rank well with category page for high competitive keyword?
This is really silly question to ask over here! But, I have to drop my mind bubble after long R & D and efforts! Right now, I am working on Patio Umbrellas keyword and want to out rank with following landing page. http://www.vistastores.com/patio-umbrellas I have implemented too many ways on this page since January 2012. Right now, my website is in top 20 position with this keyword. I want to achieve top 10 ranking with Patio Umbrellas keyword. Now, I have certain limitation to make changes on web page. This is client requirement. So, I have to drill down more with link building. I have started work on link building on since February 2012 and rank well with keyword. Now, I'm searching for link building way which help me to improve ranking in short time frame. I don't want to do any single activity on this page which is UN-productive for me. If you have any on page inputs so it may help me more. SEOmoz is really big source to search and justify answer but, I want to add expert advice in it. Thanks,
Link Building | | CommercePundit0 -
If I create articles with my keyword phrases and find sites to post them on, will this help wiith my search engine rankings for keyword phrases?
Also, if I use my web site name for the anchor text on backlinks will it still help getting me ranked for my keyword phrases?
Link Building | | katiasm0 -
Best tools to find topics (not keywords) to write about?
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
Link Building | | nicole.healthline0