Our website has seen a steady decline in rankings over the past few months, is there any merit to paid bulk directory submission? Or could it potentially harm our campaign.
-
Our website has been experiencing a slow but steady decline in rankings despite our activity on social media platforms, is there any value in paying a large sum for bulk directory submission? Or will this only result in our overall website authority decreasing further due to unnatural links.
Would really appreciate any help.
-
I think the pest control space offers huge potential for link bait and viral marketing as well! The papers here in London are always writing articles on the rat population exploding and "taking over the city". I guess people just love reading about that stuff.
-
I used Localeze in the past and they include most major directories you want to be featured in. But you want to make sure that you check and, where possible, tailor Google Places and other major listings. I also used to benchmark the most popular services and tweak keywords they use to make sure I would rank higher for my key terms.
-
Thank you all.
-
You could be experiencing soft hits from the Panda algo.
Do you have problems with....
--- duplicate content
--- thin content
--- heavy ad density
--- very little content above the fold
--- slow response
-
Hi Peter
If you are working with a website that has a local audience make sure you are taking advantage of Google Places as well and adding the business to some local websites such as Yellow Pages, Start Local, True Local and Hot Frog. Make sure you use the same address in all instances and this address in on the website.
Also try Googling Australian Business Directory, Sydney Business Directory, 'Local town' business directory and also Pest Control Directory as it is good to get links within your vertical both industry and geographically although doing solely directory link building isn't the answer it's a good start and you may find some quality links this way.
I think you will have more success if you target more Australian websites than the more international list on Seomoz and wouldn't recommend the bulk submission option, if it sounds too good to be true it probably is!
-
Bulk paid directory submission is not the answer you are looking for. Not to say that you won't necessarily receive a boost from this, in some cases paid directory submissions do help. However, the boost may be temporary, especially if you are playing in a competitive market.
I agree with Lavellester - start reviewing your competitor's link profile, and look for quality link opportunities on a regular basis (link velocity) rather than one-off hits.
-
I'd be tempted to first look at your competitors and evaluate their link profiles and link strategy amongst other things to get a handle on why they are currently ahead of you. Once you have this info you can decide on your next move.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
Ranking question
I have a question about the organic listing vs local listings my website ranks 1st for the local listings but I'm worried that since there's a site that is over the local the local listings im loosing traffic. I have a seo company working on my website. should I create a page my www.website/keyword vs building links to website.com. If it is the 1st way should I blog create links to that new page? my site is www.greensidelawncare.com my keyword is st Charles lawn care
Link Building | | gslc0 -
Directory Submissions = Negative?
I see that a lot of SEO companies offer a large 5,000 directory submission package with slow, 160 day submissions. I don't mind spending the money to have this done, but my question is... would they help, or would they actually hurt my rankings? Since a lot of these directories are basically just copies of each other on different domains. As an added question, would it be worth submitting to all of the general directories on this list? http://www.seomoz.org/directories
Link Building | | JABacchetta0 -
Classified Sites Ranking on Page 1
How is it that Craigslist, and Backpage get a boost from google and take over 1 or more of the page one results in my niche? Ive also seen people ask a yahoo question, and answer with a link to their website? Are these just temporary boosts?
Link Building | | TP_Marketing0 -
Tool based websites after Panda and Penguin
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write. Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be. I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas. Maybe add more content to my pages? Check link structure (its pretty basic as it is) add more article based blog posts? Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing. C
Link Building | | cbielich0 -
Where do I find directories for Aerospace?
My company sells aircraft parts. We are trying to find web directories for aerospace and Latin America, where do I go?
Link Building | | yntgmz0 -
Question on Links from Directories…
Hello,
Link Building | | inhouseninja
When I do an OSE back link analyses of some sites that are listed in some directories we are considering, for almost all the directories and companies in them, the directories are listed in the OSE report, listed as followed, and usually have decent domain rank and page rank. So this means that the link from the directory is obviously being picked up by OSE and it’s listed as a followable link. My question is just because the link is picked up by OSE does that mean that the search engines value it too? Or could Google see the link ok but throw it out of the equation, presumably because it does not “like” the directory? Hope this makes sense
Thanks!0 -
What is the best directory submission management software?
My website domain authority is 25, and my home page authority is 20. I have a lot of directory submission and link building to do. I have a spreadsheet of more than 700 directories to submit tio What is the best directory submission and link building software to help me manage this?
Link Building | | paulcj20