Variable alt tags per page
-
-
Hi Phillipp
Thank you for your quick reply, yes I was targeting the keywords but relevent to the particular page theme. I didn’t want to use too many images over the entire site as the subject matter is a lot more text based so finding images would be difficult.
But I take your piont and will give it some further thought!
Many thanks,
Farky
-
I would also say yes.
Alt tags should always provide more information about the image it is. See it like this: your alt tag should provide enough information to the user would, if the imagelink is broken or anything, know what the original image was all about before it became a broken link.
-
Hi Farky
In my opinion yes, this is not optimal SEO.
Firstly, I think that the "trick" is easy for search engines to discover: the image always stays the same, so why does the alt attribute vary? Especially if this automatic replacement appears on every page it's easy to discover.
Secondly, the idea of the alt tag is related to screen readers: a screen reader reads the alt attribute to the visually impaired so that they know that is on that space on the page. So you should best describe what is on the image in the alt attribute, in order to use it correctly (which in your case would be the company name).
Instead, I would try adding images to the site that are actually relevant for your target keyword. That way, when you describe the image in the alt attribute, you will be able to naturally use your keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
Title tags for deep pages
Just pondering what is current best practice for Title tags of pages buried deep within my website? Say I have a page about 'Cheese's of the world' and from that page there is a page about 'Cheshire Cheese' how would you suggest to structure title tags Would for example this be ok - Cheshire Cheese | Cheese's of the World | Brand name Or is this better - Cheshire Cheese | Brand name Just wondering as I'm redesigning my site currently and looking at everything! Ted PS - I like cheese 🙂
On-Page Optimization | | Jon-C0 -
On Page SEO Tool
Hello - I'm looking for one tool that does the following and was wondering if anyone knew of such a tool? In a perfect world I would like to enter in one domain name and have a report generated that shows All Internal links, link titles, and anchor text All internal broken links / redirects All images, image size and image alt, if the image alt is missing. I'd love to be about to export these reports to excel and quickly run my on page optimization. The goal is to produce a checklist for a developer to execute quickly. Thanks for your help Gabe
On-Page Optimization | | Gabe0 -
Which Canonical URL Tag tag should we remove?
Hi guys, We are in the process of optimizing the pages of our new site. We have used the 'on page' report card feature in the Seomoz Pro Campaign analyser. On several pages we got the following result No More Than One Canonical URL Tag Number of Canonical tags <dl> <dd>2</dd> <dt>Explanation</dt> <dd>The canonical URL tag is meant to be employed only a single time on an individual URL (much like the title element or meta description). To ensure the search engines properly parse the canonical source, employ only a single version of this tag.</dd> <dt>Recommendation</dt> <dd>Remove all but a single canonical URL tag</dd> </dl> I have looked into the source code of one of the pages http://www.sabaileela.co.uk/acupuncture-london and can see that there are two "canonical" tags. Does anyone have any advise on which one I should ask the developer to remove? I am not sure how to determine the relative importance of either link.
On-Page Optimization | | brian.james0 -
Canalogical Tag
Hello, I wanted to have a clean url for example : site.com/producta and our web developer installed this module which does this great. However there are now two products one with unclean url for example sit.com/productaxmlayoiadkja and the clean one - on both pages page it says: <link rel="canonical" href="http://www.site.com/producta">Is this correct? Reason being is I'm aiming for the long tail and the site is not getting any visitor although we have unqiue 250 products+ and getting less then 20 visitors a day after almost a year! I would appreciate any help because I'm getting in real trouble because the site is performing so badly!
On-Page Optimization | | reallyitsme0 -
Too many links on a page?
On my blog posts, I have links to all the categories and months, dating back 5-6 years. This make the number of links on each blog page well over 100, which I understand might decrease the value of each page. Is there a problem with having more than 100 links on a page?
On-Page Optimization | | rdreich492 -
Meta description tags & title tags duplicate content?
Although meta description tags have no impact on rankings - can there be a negative effect from having many duplicate meta title + description tags with just 1-2 words switched out?
On-Page Optimization | | qlkasdjfw0 -
Woah, my A-grade optimized pages that were on the first page have all vanished outside the top 50 in Google... is this Panda?
Yep as mentioned, I had some pages hit the top ten pretty quickly after ensuring they were A-grade for pretty uncompetitive keywords however, today, all bar 2 have just vanished from the top 50! All were ranking in Google.co.uk and I know we were predicting the Panda update to hit soon but WOW! My client is understandably a little upset, what on earch do I tell him and what should I do about it? Cheers! jT
On-Page Optimization | | Switch_Digital0