After on-page is perfect, then what?
-
I am working on a friend's site and I've optimized his on-page stuff. It's pretty much perfect from SEOMoz analysis. I reduced his Errors from 150+ to 3 and his warnings from 50+ to 0. Notices are at 5.
Now, a month has gone by and I've added 3 backlinks in what appears to be reputable sites PR7, PR7, and PR3. His site has dropped from the 2nd listing on the 2nd page to the bottom of the 2nd page now.
Now, I realize other sites may be doing seo as well and trying to move to the top, but, seems peculiar. I put in a bit of work to revamp 3 of his pages as well b/c each one had over 300 html validation errors and I reduced it down to 6 or so.
The competitor I'm aiming for has these stats:
DA: 16
MozRank 3.14
MozTrust: 2.73
My friend's site is:
DA: 19
MozRank: 2.21
MozTrust: 2.64
Subdomain metrics is 0 for everything, whereas his competitors have good stats for subdomain metrics. What is that?
And what can I do to improve his ranking in Google? Is it just more backlinks?
Thanks.
-
The deeper you go into the rankings the more flux you will see - because all of the shuffle above and below can jostle you around.
Also, for sites with a DA in the teens you should expect more shuffle than those with a lot higher DA.
To close... for the past few weeks I have been seeing more than normal flux in most of the product SERPs that I am watching.
The moves that you describe are not surprising, I would say they are common.
-
Are you able to share the url? What links you got? How you got them and etc?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Pages fluctuating +/- 70 positions in Google SERPs?
I've got some pages that appear somewhere around #25 in Google. Every now and then, it just goes away from the top 100 results for a few days (even up to a week) and then it comes back. I've got other pages that rank around #8 which falls down to about #75 for a while and then it comes back. But while a page may be gone from the top 100 results in the US, it still ranks at about the same place everywhere else in the world (+/- 10 positions). I've seen this happen in the past but never it happened so often. What gives?!?
Algorithm Updates | | sbrault740 -
Website dropping from Page 1 pos 5 to no ranking and then back again?
Hi all, We have a very odd occurrence with a client of ours. It should be noted that they had a penalty recently removed about 2 months ago after much work from our company. Recently they started appearing back on Page 1 Google for a semi competitive keyword term. We were very happy with this and so was the client. The the ranking improved with our work to position 5, which was excellent. Unfortunately what has been happening is they have been dropping out of the rankings completely for this semi competitive keyword for a few days and then reappearing in the same position. The client is checking daily and has noticed. I thought this is just a 'hangover' from the Google penalty and perhaps a one off occurrence, but it has happened about 3 or 4 times now and seems to be happening every couple of weeks. Can anyone shed some light on this behavior? I have checked Webmasters Tools and everything is fine. Thanks Jon
Algorithm Updates | | Jon_bangonline0 -
How come google image search doesn't link to the right page?
For one site I work with the images link to the home page of the site rather than the page the image lives on. I think this is hurting my bounce rate quite a bit. Thoughts?
Algorithm Updates | | NetvantageMarketing0 -
So, useless link exchange pages still work?!
After 3 years out of SEO I thought things might have moved on, but apparently not. Bit of back link research and all the top sites in my niche have tons of reciprocal links to barely relevant sites. Do I really have to do this? I mean I thought this was so out of date, it's not much better than keyword stuffing. So, should I just forget my lofty principles asking myself 'is this of any value to my users?' and just take the medicine?
Algorithm Updates | | Cornwall0 -
In the body of index page i want to be able to add text that can be picked up by crawlers but I do not want these text to be visible? How can I code this?
in the body of index page i want to be able to add text that can be picked up by crawlers but I do not want these text to be visible? How can I code this?
Algorithm Updates | | FinindDesign0 -
Google showing different pages for same search term in uk and usa
Hi Guys, I have an interesting question and think Google is being a bit strange.. Can anyone tell me why when I input the term design agency in Google.co.uk it shows one page, but when i tyupe in the same search term in Google.com (worldwide search) it shows another page.. Any ideas guys? Is this not bit strange?? Any help here be much appreciated.. Thanks Gareth
Algorithm Updates | | GAZ090 -
Lesser visited, but highly ranked landing paged dropped in rank on Google. Time for a content update?
I noticed that my page one ranked landing pages that don't get a lot of love from me have dropped in rank big time on Google this week. This is a site that has static (meaning, I can't freshen up the content easily) landing pages for products that we sell. The pages that dropped are the ones that have the fewest inbound links, and don't get much attention on the social media side. Our most important landing pages have also dropped, but just a few spots on page one. This is a first for me. Does anyone think that this is a "lack of freshness" penalty? We are still number one on page one for our brand search terms. Would fresh content give me a shot at getting the pages back up? I'm willing to update them slowly, but before I go crazy, I'm reaching out to the pros here.
Algorithm Updates | | Ticket_King0