Will ranking be improved or hurt by changing 1/5 of part numbers to key words
-
Note: I bold major content for your quick skim for your convenience. Does this help you decide if its a fit for your response?
My site has been devastated by the Panda or unknown reasons so I need to think outside the box.
I distribute industrial products with average brand recognition. I only have about 5 competitors selling this same brand. My other brand competitors are billion dollar companies that pay a lot for PPC and have sites with 10 times the product offering.
Since my brand recognition is not as important as the function.I'm thinking about changing the part numbers to reflect function. This will affect about 1/5of the parts ( about 500 out of 3,000 parts) . My concern is will ranking be hurt or helped by changing these parts with these strong keywords in front of the part for such a high % of the site. The strong keywords cost $10 for a chance at a $200 sale with repeat business.
Example: Current part is: 10-10 Black Plastic; which is a Big Red Truck with my brand part # as 10-10 and comes in different colors of plastic. . Keyword is Big Red Truck. I would like to put my manufactures brand in the description. My same brand competitors sell 10,000 parts and my logic is that if I have the brand in 1/5 of my parts ranking would be improved because of the % of brand per the site versus my same brand competitors..
So I would change the part # to : **Brand 10-10-Black Plastic Big Red Truck **
In conversation I would state the part as:
Brand: 18 characters, Part #: 8, Material:12, Keyword: 27
If the keyword should be first I could change to: K,B P,M. Which is recommended?
-
red-widget-123 is treated exactly the same was as red widget 123. No need to worry on the difference between dashes and spaces as google treats them the same. My hunch with your product as with all other products I have ever managed is that search volume for redwidget123 is non-existent. If someone is looking for the nordictrack x7 black incline trainer for example, not a soul searches blackinclinetrainerx7. I don't think you will have a problem there and should not optimize for any possible spelling/typing mistakes because they happen so infrequently. If this non-dashed and non-spaced term is searched frequently, there is no harm in adding it to your title as it is all one word and not repeating the same phrase again.
-
Thank you for the response. I have another related question. My best selling part
is Red-Widget-123. If I search for this I come up #3. The manufacturer is 1 and 2.
If I search for Redwidget123 my competitor comes up. In another queston an " authority" told me to make the tile page Red-widge-123 /Redwidget123. Since you state this is stuffing how do I get better ranking for when customers mistakenly do not add the dashes.
-
Search engines do not view keywords as trickery. Keyword stuffing is what they are concerned with. For example, if your part was Widget 123 that is Red and does XYZ, then this is a bad title:
Red Widget 123 for XYZ | 123 Widget- Red for XYZ | Red XYZ Widget- 123 | Widget 123- Red- XYZ
That is keyword stuffing. That's repeating the same thing over and over in a different order. A good title would simply be:
Red Widget #123 for XYZ
That's it. No trickery there. If you make your titles include both the part number used by the manufacturer and a keyword rich description of the product, you will be doing just fine.
-
Thanks for your prompt reply. I'm including more background information but the question below probably can be answered without it. I did some searching before I replayed. The complete part numbers are the manufactures part numbers. They show up on searches but the manufacturer is the only listing. This 10-10 part is an assembly that only VAD's selll. The manufacture has the part # only and selles the component parts and we are a VAD and purchase the components and assemble and sell it.
The manufacturer also makes units ( usually sold to OEM) that are completely assembled, less cost, higher need The manufacture sells about 200,000/yr each of the major part 2 parts at $14.00 each and for the assblies we are discussing, maybe 100 in the last 5 years. at $300 each. I am usually the only one on the planet that pays for PPC for the exact part # opf the high volume part and it only cost $.20 and the average sale is $100
So, if I use the exact part # in the title I would get the replacement part business for the 100 in the filed when they fail .
Question: ** Since these low volume part #'s are so rarely searched will it help ranking or hurt ranking to have 1/5 of my part numbers****** with these strong keywords in front of the part for such a high % of the site**.. Will it be viewed by the engines as trickery.**
-
That's a bit complicated and hard to follow without a link to the site in question. I have experience in this field so I'll share what I think.
I work with a sprinkler store online that sells parts of other brands. Those brands have their own online stores as well, he is just a dealer. However, those parts have unique model numbers. The search volume isn't for say "digital garden hose timer" so much as it is for "[brand name] [part number] timer" for example. If people are looking for a specific part, they will identify it by part number more often than not, rarely by just a description.
So if your 10-10 part number is universal and people look for the 10-10 black plastic part, great, you're good. If those are part numbers only you are using for internal tracking purposes, drop it and use the part number from the manufacturer that is searched more or include descriptive keywords in the titles.
I think your first step should be to decide what your keywords are. Are you going after searches that include part numbers? Searches that have descriptive keywords about the part? Or both? Once you figure that out, then figure out search volume and competition for them, you should be able to prioritize keywords for each part and then adjust your titles accordingly. Hope that answers the question you were asking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Ranking Page #1 for Keyword without Hypen, Not at all for Keyword with Hyphen
Hi There! So I work in an industry where there are different conventions for referring to, searching on and spelling the industry name. For example, let's pretend there were a variety of different conventions for referring to the SEO industry. So someone could search for S-EO, SEO, sEO, etc. and those would all be accepted and understood means of referring to the industry. If we use the SEO example as a comparison for our industry, the two most common conventions would be S-EO and SEO. Using this example, we rank on the first page for the term "SEO" but do not rank AT ALL for the term "S-EO". We have a high-value piece of content that is targeted in the following way: "S-EO (SEO): The Basics Guide" so it is more targeted at the hyphenated word but does not rank at all for the hyphenated version, whereas it is page one for the non-hyphenated term. As additional pieces of context: -In general, our site is more targeted at the hyphenated term and there are places where we rank in the top spot for both the hyphenated and non-hyphenated versions. For example, we rank in a top 2 position for both S-EO & SEO software but do not rank at all for the broader "S-EO" term. -There are times when we do appear on page one for the term "S-EO" but it's typically only for a matter or hours or days and then we disappear entirely from the SERPs for that term. We consistently appear for "SEO." -I currently do not believe we are dealing with a penalty of any sort - our link profile is clean and our spam score per Moz is 2 / 17. Any thoughts or ideas as to what is going on here and how we can potentially rank for the term "S-EO?"
Intermediate & Advanced SEO | | dpayne10 -
Can I undo a 301 redirect? Will it penalize my ranking?
I'm in charge of building a website for a company that made a mess. They own domain xxx.it (xxx is not the real domain, just a placeholder). Some years ago they 301 redirected xxx.it to xxx.com (they just changed TLDs). Last year they 301 redirected xxx.com to yyy.com (so, they actually changed domains). Now, after 13 months, the company failed and the new leadership wants me to undo everything and 301 redirect from yyy.com to xxx.it. So: 301 redirect is permanent. So, conceptually it's wrong to undo it. What happens if I undo it? Will my ranking be penalized, even if a significant amount of time has passed (13 months)? Will crawlers detect a loop (even if i remove any 301 redirect from xxx.it and theorically break the loop)? Here is the potential loop: xxx.it -> xxx.com -> yyy.com -> xxx.it -> etc... All of the articles I found on the web are quite old and not clear about this topic, that's why I'm asking this question.
Intermediate & Advanced SEO | | naska19900 -
Canonical page 1 and rel=next/prev
Hi! I'm checking a site that has something like a News section, where they publish some posts, quite similar to a blog.
Intermediate & Advanced SEO | | teconsite
They have a canonical url pointing to the page=1. I was thinking of implementing the rel=next/ prev and the view all page and set the view all page as the canonical. But, as this is not a category page of an ecommerce site, and it would has more than 100 posts inside in less than a year, It made me think that maybe the best solution would be the following Implementing rel=next/prev
Keep page 1 as the canonical version. I don't want to make the users wait for a such a big page to load (a view all with more than 100 elements would be too much, I think) What do you think about this solution? Thank you!0 -
Shall I change duplicated product descriptions if I am top ranking result and was first to publish it?
about 20% of total 500 products in our shop have a manufacturer product description, which appears repeatedly on maybe 10 other sites and also on ebay and amazon. Issue is just with our own brand. We have another brand website where we publish the same product descriptions as well (google knows that we own both sites). The product description was first published on shop website before anywhere else and we are ranking number one for the product despite quite strong competition and we outrank our brand website as well. Which of the following options would you opt for? keeping the description and just adding some unique content replacing the complete product description by a new one
Intermediate & Advanced SEO | | lcourse0 -
Will changing domain registration details affect ranking?
Hi all, I've got a .co.uk site that I want to update the domain registrant account details for. The change will involve registering the domain to a limited company name rather than an individual and possibly changing the registered address. Does anyone know whether this could affect google rankings? I've heard of stories of sites losing their PR because the registrant details have changed and I don't really want that to happen! Thanks in advance for any help
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
Non www has 110 links the www has 5 - rankings have gone
A site I'm working on resolves on the non www address and has 100+ links pointing at this address, last month it started to rank and had various phases within the top 50, this month it's totally gone from the search results. The www has 5 links. My questions Which is best? Www or non How do you fix it? Any reason why the rankings have disappeared!? It's a word press site domainname.co.uk = 100+ links www.domainname.co.uk = 5 links
Intermediate & Advanced SEO | | therealmarkhall0 -
Will an active forum on our domain help with rankings by fresh content?
We have a very large ecommerce store with little fresh content being added, accept through a web blog on the sub domain. We are thinking of moving over our blog that is on another domain entirely and has a lot of active users. But first I want to make sure it will actually help the domains rankjings, and second i'm concerned about the duplicate content on the old forum if we move it to the main domain. Should we just copy over all the content, 301 the old forum URL's to the new ones? Thanks much!
Intermediate & Advanced SEO | | iAnalyst.com0