Will ranking be improved or hurt by changing 1/5 of part numbers to key words
-
Note: I bold major content for your quick skim for your convenience. Does this help you decide if its a fit for your response?
My site has been devastated by the Panda or unknown reasons so I need to think outside the box.
I distribute industrial products with average brand recognition. I only have about 5 competitors selling this same brand. My other brand competitors are billion dollar companies that pay a lot for PPC and have sites with 10 times the product offering.
Since my brand recognition is not as important as the function.I'm thinking about changing the part numbers to reflect function. This will affect about 1/5of the parts ( about 500 out of 3,000 parts) . My concern is will ranking be hurt or helped by changing these parts with these strong keywords in front of the part for such a high % of the site. The strong keywords cost $10 for a chance at a $200 sale with repeat business.
Example: Current part is: 10-10 Black Plastic; which is a Big Red Truck with my brand part # as 10-10 and comes in different colors of plastic. . Keyword is Big Red Truck. I would like to put my manufactures brand in the description. My same brand competitors sell 10,000 parts and my logic is that if I have the brand in 1/5 of my parts ranking would be improved because of the % of brand per the site versus my same brand competitors..
So I would change the part # to : **Brand 10-10-Black Plastic Big Red Truck **
In conversation I would state the part as:
Brand: 18 characters, Part #: 8, Material:12, Keyword: 27
If the keyword should be first I could change to: K,B P,M. Which is recommended?
-
red-widget-123 is treated exactly the same was as red widget 123. No need to worry on the difference between dashes and spaces as google treats them the same. My hunch with your product as with all other products I have ever managed is that search volume for redwidget123 is non-existent. If someone is looking for the nordictrack x7 black incline trainer for example, not a soul searches blackinclinetrainerx7. I don't think you will have a problem there and should not optimize for any possible spelling/typing mistakes because they happen so infrequently. If this non-dashed and non-spaced term is searched frequently, there is no harm in adding it to your title as it is all one word and not repeating the same phrase again.
-
Thank you for the response. I have another related question. My best selling part
is Red-Widget-123. If I search for this I come up #3. The manufacturer is 1 and 2.
If I search for Redwidget123 my competitor comes up. In another queston an " authority" told me to make the tile page Red-widge-123 /Redwidget123. Since you state this is stuffing how do I get better ranking for when customers mistakenly do not add the dashes.
-
Search engines do not view keywords as trickery. Keyword stuffing is what they are concerned with. For example, if your part was Widget 123 that is Red and does XYZ, then this is a bad title:
Red Widget 123 for XYZ | 123 Widget- Red for XYZ | Red XYZ Widget- 123 | Widget 123- Red- XYZ
That is keyword stuffing. That's repeating the same thing over and over in a different order. A good title would simply be:
Red Widget #123 for XYZ
That's it. No trickery there. If you make your titles include both the part number used by the manufacturer and a keyword rich description of the product, you will be doing just fine.
-
Thanks for your prompt reply. I'm including more background information but the question below probably can be answered without it. I did some searching before I replayed. The complete part numbers are the manufactures part numbers. They show up on searches but the manufacturer is the only listing. This 10-10 part is an assembly that only VAD's selll. The manufacture has the part # only and selles the component parts and we are a VAD and purchase the components and assemble and sell it.
The manufacturer also makes units ( usually sold to OEM) that are completely assembled, less cost, higher need The manufacture sells about 200,000/yr each of the major part 2 parts at $14.00 each and for the assblies we are discussing, maybe 100 in the last 5 years. at $300 each. I am usually the only one on the planet that pays for PPC for the exact part # opf the high volume part and it only cost $.20 and the average sale is $100
So, if I use the exact part # in the title I would get the replacement part business for the 100 in the filed when they fail .
Question: ** Since these low volume part #'s are so rarely searched will it help ranking or hurt ranking to have 1/5 of my part numbers****** with these strong keywords in front of the part for such a high % of the site**.. Will it be viewed by the engines as trickery.**
-
That's a bit complicated and hard to follow without a link to the site in question. I have experience in this field so I'll share what I think.
I work with a sprinkler store online that sells parts of other brands. Those brands have their own online stores as well, he is just a dealer. However, those parts have unique model numbers. The search volume isn't for say "digital garden hose timer" so much as it is for "[brand name] [part number] timer" for example. If people are looking for a specific part, they will identify it by part number more often than not, rarely by just a description.
So if your 10-10 part number is universal and people look for the 10-10 black plastic part, great, you're good. If those are part numbers only you are using for internal tracking purposes, drop it and use the part number from the manufacturer that is searched more or include descriptive keywords in the titles.
I think your first step should be to decide what your keywords are. Are you going after searches that include part numbers? Searches that have descriptive keywords about the part? Or both? Once you figure that out, then figure out search volume and competition for them, you should be able to prioritize keywords for each part and then adjust your titles accordingly. Hope that answers the question you were asking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will critical error in wordpress for memory limit affect seo rankings?
will critical error in wordpress to increase memory limit affect seo rankings?
Intermediate & Advanced SEO | | gamstopbet0 -
Phone number link / critical crawler issue
I've got 15 critical crawler issues coming up, all of which are ( tel: )links to the contact phone number. As this is a taxi firm, these links are pretty vital to customer conversion. Should I worry about these issues from an SEO perspective? If so, is there anything I can do about it?
Intermediate & Advanced SEO | | Paul7300 -
Change of content
Hello, When you do a major change of content on a page I know it takes time to start seeing some results in terms of ranking. Let's say I make a change today expecting to see the first results of that change 2 months from now. Let's say in a month I decide to add some content and make again some minor changes. Do I have to wait another 2 months starting on the date I made my 2 nd changes to see some results or will I see the results of the 1 change as originally planned 2 months after my major content change ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Changing Canonical Tags on Indexed Pages that are Ranking Well
Hi Guys, I recently rolled out a domain wide canonical tag change. Previously the website had canonical tags without the www, however the website was setup to redirect to www on page load. I noticed that the site competitors were all using www and as far as I understand www versus non www, it's based on preference. In order to keep things consistent, I changed the canonical tag to include the www. Will the site drop in rankings? Especially if the pages are starting to rank quite well. Any feedback is appreciated. Thanks!
Intermediate & Advanced SEO | | QuickToImpress0 -
Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
Hi, Note: this is for Australian search results - for people in Perth.
Intermediate & Advanced SEO | | HeadStud
The website is: http://thedj.com.au I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results. Here is what's weird though: My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca) When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1 http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8) So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?! Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb Meanwhile our Local Places - Thanks,
Kosta
http://www.headstudios.com.au0 -
Changing meta title dynamically e.g. with number of reviews in title. Is this a problem?
I would like to put the number of reviews in the meta title of a product page. I noticed that tripadvisor for example does the same. However I read in some places that people encountered problems with frequent title tag changes. Did you ever encounter problems by just changing numbers in title tag?
Intermediate & Advanced SEO | | lcourse
Do you think it is really a problem if just the number of the reviews changes? what about putting number of reviews in the meta description instead?0 -
I have evidence that product videos are hurting our rankings - How do I hide them!?
We normally rank between #1-3 for long-tail product related keywords in our industry. Then we saw our rankings drop when we added product videos to some of our product pages. My hypothesis was that for most ecommerce-related queries, Google has a certain aesthetic that they are going for in the SERP's. They like to show video listings somewhere in the middle of the first page.. not as one of the first 3 results. Product page Product page Google shopping results Product page Video Result on product page Video Result on product page Product page I did an experiment by removing the product videos from a selection of our product pages and as soon as they were reindexed w/o the video we saw an average of a 3 spot jump in rankings! Since the product videos have actually helped on-site conversion rate.. we'd like to keep them on the product pages but hide them from being indexed by Google. Is there a safe way to do this? Is it possible to use an i-frame, or will Google still see the video on the page and index it as such. Thanks for any advice!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
Key page of site not ranking at all
Our site has the largest selection of dog clothes on the Internet. We're been (every so slowly) creeping up in the rankings for the "dog clothes" term, but for some reason only rank for our home page. Even though the home page (and every page on the domain) has links pointing to our specific Dog Clothes page, that page doesn't even rank anywhere when searching Google with "dog clothes site:baxterboo.com". http://www.google.com/webhp?source=hp&q=dog+clothes+site:baxterboo.com&#sclient=psy&hl=en&site=webhp&source=hp&q=dog+clothes+site:baxterboo.com&btnG=Google+Search&aq=f&aqi=&aql=&oq=dog+clothes+site:baxterboo.com&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=f4efcaa1b8c328f Pages 2+ of product results from that page rank, but not the base page. It's not excluded in robots.txt, All on site links to that page use the same URL. That page is loaded with more text that includes the keywords. I don't believe there's duplicated content. What am I missing? Has the page somehow been penalized?
Intermediate & Advanced SEO | | BBPets0