Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
One site with one product or multi product website
-
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall.
If i make 1 site for each product i get several advantages
-
Domain name has keyword
-
Title tags etc will be dedicated to one keyword only.
Disavantage - Backlinking for each domain will become tougher.
Advantage of one site onl
-
Good management
-
Seo / backlinks becomes easier
-
Blogging to attract traffic becomes easier
-
Can target a lot of keywords through business blogging
Disadvantages
- Can become messy with unimportant keywords gaining importance.
SO WHAT DO YOU THINK??? One site per product or One site for all products?
-
-
No.. All the products are related and they wall under the same product category. I guess u are right. By starting separate websites, i can miss reference business as well. As in a customer needing one product, might just need another as well.
-
A variety of products can rank well if they are well SEO'd.
If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.
-
Ok! Good luck
-
It definitely helped. I was gonna go that with the primary seo strategy. But then i was confused whether i shud have one product specific domain itself. Lets c. Will try this strategy and i think it should work.
-
Well,
You can have a website architecture like:
domain.com/productnamespecifickeyword.html
- okay you will need to optimize that one
and then target productnamespecifickeyword.html with links which have productnamespecifickeyword as anchor text
I hope that hepled,
Istvan
-
Thanks a lot for the answer. But if i have multi products in one domain, will all the keywords rank high??? As in i want to rank high for 10 keywords on the same domain, should i change the anchor text during backlinking?
What should be the seo strategy in one site multi product cases?
-
Hi Hitesh,
I would go for one domain.
Creating a lot of mini-sites maybe will help you in short term... BUT if you are going for long term, then you should focus on creating a larger websites. Focus on creating 1 page for each product and target it to the specific page.
With less effort you can benefit of link building for one domain. Don't forget to do a keyword mapping.
I hope it hepled,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit on a beta site
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks
On-Page Optimization | | CosiCrawley0 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Linking to External Site In Nav Bar
Hi, we are a celebrity site but also own a separate sports site with its own URL. We have a link to that site in our Nav bar. Are we being penalized by having that link? thanks
On-Page Optimization | | Uinterview0 -
HTML Site SEO (NO CMS)
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.
On-Page Optimization | | ArthurRadtke3 -
How many product subcategories are ok?
Let's say I have a sea glass ankle bracelet. On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial. I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x. Sea Glass Jewelry (all products go here) Bracelets (all bracelets go here) Ankle Bracelets (only ankle bracelets) The URL is only attached to the main category so to speak. If you click the ankle bracelets category, the url will still revert back to the original main category: seaglassjewelry/sterlinganklebracelet so I don't believe there is duplicate content. I have had my domain for years and it has ranked well until someone hacked into my site 2 years back. I have never been able to recover from this loss. Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this. Can someone confirm this is the best way to do it or make a suggestion? Thank you.
On-Page Optimization | | tiffany11030 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
SEO for spanish website
Hi, A client has given us the site http://www.comtranslations.com/Home.html for optimization. He wants to optimize only the spanish part ( the link is on the top right ). By clicking on the link Espanol, the url opened is - http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish keywords. The keywords are - Traducción
On-Page Optimization | | seoug_2005
Traductor
traducir español inglés
traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks0